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Blog about Business Analytics, KPIs and product updates

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing Belynda CianciBelynda Cianci   |  May 18

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SEO

What are Branded Keywords? A Guide on Branded Keyword Optimization

Optimizing for your company’s branded keywords is a great way to drive awareness. With these 9 tips, you can ensure that you are using the right branded keywords to get the job done.

Mara Calvello SEO   |  May 17

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  May 14

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Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Rachael Bassey Metrics & Chill Podcast   |  May 14

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Case Study

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Avatar Case Study   |  May 13

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Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Jessica Greene Marketing   |  May 13

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Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Masooma Memon Marketing   |  May 12

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Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  May 12

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Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

Elise Dopson Content Marketing   |  May 12

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Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Content Marketing   |  May 12

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Marketing

30 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Elise Dopson Marketing   |  May 9

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Marketing

The 6 Most Effective Lead Nurturing Strategies of 2021

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  May 8

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Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Avatar Metrics & Chill Podcast   |  May 7

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Marketing

No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Avatar Marketing   |  May 5

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Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  May 2

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Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400 Percent in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Avatar Metrics & Chill Podcast   |  Apr 30

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Data Snacks

How to Forecast Sales Using HubSpot CRM & Databox

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Monja Dobnik Data Snacks   |  Apr 29

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Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Avatar Marketing   |  Apr 29

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SEO

9 SEO Trends to Watch out for in 2021

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

Masooma Memon SEO   |  Apr 28

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Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Avatar Metrics & Chill Podcast   |  Apr 23

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Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Jessica Greene Marketing   |  Apr 23

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Marketing

How to Write a Meaningful Marketing Plan: Starting with These 8 Tips

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Masooma Memon Marketing   |  Apr 21

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SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Masooma Memon SEO   |  Apr 19

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Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Jessica Malnik Marketing   |  Apr 16

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Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Avatar Metrics & Chill Podcast   |  Apr 16

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Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Melissa King Marketing   |  Apr 15

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Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Mara Calvello Marketing   |  Apr 14

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SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Masooma Memon SEO   |  Apr 12

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Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Jessica Malnik Marketing   |  Apr 9

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Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Avatar Metrics & Chill Podcast   |  Apr 9

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Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Masooma Memon Marketing   |  Apr 8

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Product and Design

Databox Partners with Semrush to Remove API Limitations for Databox Customers

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Monja Dobnik Product and Design   |  Apr 7

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Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Jessica Malnik Marketing   |  Apr 6

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Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Masooma Memon Marketing   |  Apr 5

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Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Avatar Metrics & Chill Podcast   |  Apr 2

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Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Masooma Memon Marketing   |  Apr 1

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Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Elise Dopson Marketing   |  Apr 1

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Jessica Malnik Marketing   |  Mar 31

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Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Content Marketing   |  Mar 31

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Data Snacks

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Monja Dobnik Data Snacks   |  Mar 30

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Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Melissa King Marketing   |  Mar 30

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Marketing

How to Build an SEO Report: 39 Metrics & Insights to Include

Here are the metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Mar 30

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Case Study

How Databox Helped First Response Grow Sales By 55% Year-over-Year

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

Avatar Case Study   |  Mar 26

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Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Avatar Metrics & Chill Podcast   |  Mar 26

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Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Masooma Memon Marketing   |  Mar 25

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Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Jessica Greene Marketing   |  Mar 25

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Marketing

What is Lead Conversion Rate and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Mara Calvello Marketing   |  Mar 24

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Avatar Marketing   |  Mar 23

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Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Mariana Santiago Marketing   |  Mar 23

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SEO

18 Ways to Optimize Content for Search Intent

Want to learn how to optimize content for search intent? Here are some proven tips, strategies, and useful tools recommended by 30 marketers.

Jack David Hildebrand SEO   |  Mar 22

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Case Study

Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Avatar Case Study   |  Mar 19

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Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Masooma Memon Marketing   |  Mar 19

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Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Avatar Metrics & Chill Podcast   |  Mar 19

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Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Jessica Malnik Content Marketing   |  Mar 18

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SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

Masooma Memon SEO   |  Mar 17

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Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Mara Calvello Marketing   |  Mar 16

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SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

Mara Calvello SEO   |  Mar 12

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Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Avatar Metrics & Chill Podcast   |  Mar 12

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Case Study

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its client reporting. Since implementing Databox, they’ve doubled their client base and never looked back.

Avatar Case Study   |  Mar 11

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Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Jessica Malnik Marketing   |  Mar 10

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Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 9