Blog

Blog about Business Analytics, KPIs and product updates

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Management

Dashboard Best Practices: How to Build a Meaningful Dashboard

Interested in making a dashboard but unsure where to start? Check out these dashboard best practices and tips for what separates the good from the bad.

Mara Calvello Management Mara CalvelloMara Calvello   |  Jan 20

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Sales

14 Ways to Improve Your Sales Conversion Rate

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Masooma Memon Sales   |  Jan 19

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Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Jan 18

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Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Masooma Memon Analytics   |  Jan 17

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Case Study

How Knowmad Uses Databox to Save 15+ Hours Per Month and Foster Long-Term Client Relationships

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

Avatar Case Study   |  Jan 15

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Marketing

4 Things You Should Include in Your Annual Marketing Report

Ready to create this year’s annual marketing report? Learn the essential components you need to include for the most comprehensive overview.

Rebecca Reynoso Marketing   |  Jan 15

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Twitter Ads for B2B: How to Actually Generate Leads on Twitter

Twitter B2B lead generation is necessary for brands big or small. But many fail to acknowledge its importance. Here are some tips to help you get started.

Rebecca Reynoso   |  Jan 14

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10 Essential Social Media Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Elise Dopson   |  Jan 14

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Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Marija Hladni Analytics   |  Jan 13

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Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Jessica Malnik Analytics   |  Jan 13

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Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Masooma Memon Analytics   |  Jan 12

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Marketing

Word Count for SEO: Does it Really Make a Difference?

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Mara Calvello Marketing   |  Jan 11

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Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Elise Dopson Analytics   |  Jan 11

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Case Study

How Blerter Uses Databox to Track Goals, Benchmark Progress, and Improve Performance

With Databox, Blerter moved from an entirely manual process of tracking data to one that allows them to set and track goals, benchmark progress, and ultimately make improvements.

Avatar Case Study   |  Jan 8

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Marketing

7 Actionable Ways to Improve Website Traffic Quality

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

Jessica Malnik Marketing   |  Jan 8

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Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Learn how to take advantage of your organic traffic and brush up on the latest tips on how to convert your website’s organic visitors from prospects into paying customers.

Mariana Santiago Marketing   |  Jan 8

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Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Want to learn how to perform LinkedIn outreach that actually gets results? 40+ experts share 16 tips for doing successful LinkedIn prospecting.

Melissa King Marketing   |  Jan 7

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B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

Masooma Memon   |  Jan 6

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Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Masooma Memon Content Marketing   |  Jan 6

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Marketing

9 Abandoned Cart Email Tips to Win Back Your Customers

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Mara Calvello Marketing   |  Jan 5

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Marketing

10 Tips for Improving Your YouTube Click-Through Rate (CTR)

Looking to break through the noise on Youtube? Nearly 25 marketers weigh in with their top tips for increasing video views and CTR.

Jessica Malnik Marketing   |  Jan 4

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Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Jessica Greene Marketing   |  Jan 4

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Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Email marketing is one of the only marketing channels that you control. Nearly 35 marketers weigh in on how to build an ecommerce email list from scratch.

Jessica Malnik Marketing   |  Jan 1

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Marketing

10 Ways to Improve Lead Quality with LinkedIn Campaign Groups

LinkedIn campaign groups are one of the best ways to organize your LI campaigns. 20+ advertisers explain how to make the most of this feature.

Maham S. Chappal Marketing   |  Dec 31 2020

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Sales

Master Social Commerce: 12 Tips for Your E-Commerce Businesses

If you’re an e-commerce business, social commerce is a must-use strategy to boost visibility and increase sales. Learn what our experts had to say about developing your own social commerce strategy and which platforms to use today.

Rebecca Reynoso Sales   |  Dec 30 2020

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Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Masooma Memon Content Marketing   |  Dec 29 2020

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Sales

What is Pipeline Velocity and How to Optimize It?

20+ sales experts share how to optimize pipeline velocity to close more deals and build a faster and more cohesive sales team.

Maham S. Chappal Sales   |  Dec 29 2020

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How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Masooma Memon   |  Dec 28 2020

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Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Jessica Malnik Analytics   |  Dec 25 2020

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Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Masooma Memon Agencies   |  Dec 24 2020

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Case Study

How Raisely Turns Complex Data into Accessible Insights Using Databox

Raisely needed a better reporting solution that would also work for a non-standard SaaS company in order to transform complex data into accessible insights for the whole team.

Avatar Case Study   |  Dec 23 2020

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Marketing

The 17 Best Chrome Extensions for Sales and Marketing

Need a good chrome extension to step up your marketing and sales game? 40+ pros weigh in on the best chrome extensions for sales and marketing.

Maham S. Chappal Marketing   |  Dec 23 2020

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Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Masooma Memon Content Marketing   |  Dec 23 2020

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Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Masooma Memon Content Marketing   |  Dec 22 2020

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Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

Jessica Malnik Marketing   |  Dec 22 2020

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Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Avatar Marketing   |  Dec 22 2020

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Sales

17 Reasons Why You’re Failing to Increase Your Ecommerce Sales

Ecommerce revenues are projected to grow to $6.54 trillion in 2022. If you’d like a slice of the pie, make sure you don’t make these common mistakes.

Maham S. Chappal Sales   |  Dec 21 2020

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 21 2020

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Case Study

How Succesfactor.nu Uses Databox to Streamline Client Reporting and Save 100 Hours Every Month

Succesfactor.nu tried multiple reporting solutions before finally finding success with Databox. Here’s how they streamlined client reporting and save 100 hours every month.

Avatar Case Study   |  Dec 18 2020

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Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Confused between ROI vs ROMI vs ROAS for learning the effectiveness of your ad campaign? Read on to find out what 35+ marketing experts suggest.

Masooma Memon Marketing   |  Dec 18 2020

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Use Cases

12 Custom Facebook Ad Metrics Every Campaign Needs

Once you get your Facebook Ads campaigns up and running, finding the right way of tracking them is key to measuring success and ROI.

Marija Hladni Use Cases   |  Dec 17 2020

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Sales

9 Customer Retention Metrics You Need to Start Tracking ASAP

Don’t know which customer retention metrics to track to reduce churn and maximize your revenue? Start with these 9 metrics recommended by 20+ sales pros.

Maham S. Chappal Sales   |  Dec 17 2020

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Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Jessica Malnik Content Marketing   |  Dec 17 2020

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Integrations

New Integration: Track Your Service Channels in One Place with HubSpot Services + Databox

With Databox’s integration with HubSpot Services, you can manage your clients more efficiently, have a complete overview of your tickets, and more.

Monja Dobnik Integrations   |  Dec 17 2020

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Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

Sending cold emails is never a smart move unless you’ve done your homework. Here’s how to hit the email link building nail on the head and succeed.

Masooma Memon Marketing   |  Dec 16 2020

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Integrations

New Integration: Track and Analyze Your Marketing Automation with Salesforce Pardot + Databox

With Databox’s integration with Pardot, you can track and visualize your lead management, and all your overall email campaigns alongside all of the other KPIs that are important to your business.

Monja Dobnik Integrations   |  Dec 16 2020

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Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

Not sure whether to invest in blogging or vlogging? 24 marketing pros reveal which content will work best in the 2021 landscape.

Maham S. Chappal Marketing   |  Dec 15 2020

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  Dec 14 2020

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Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Maham S. Chappal Content Marketing   |  Dec 14 2020

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Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

It can be difficult to determine the exact monetary value of SEO, and while you can’t provide an exact dollar amount increase in sales, you can calculate return on investment. Here’s how to do the math.

Jessica Malnik Marketing   |  Dec 11 2020

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Agencies

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Elise Dopson Agencies   |  Dec 11 2020

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Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Maham S. Chappal Analytics   |  Dec 10 2020

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Case Study

How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results

Learn how Databox helped Virta with centralizing their data and ensuring their efforts and budget are creating the returns needed.

Avatar Case Study   |  Dec 9 2020

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Marketing

16 Ways to use Facebook Ads for Lead Generation

Do you want to generate more leads through Facebook ads? 38 marketing experts reveal their best tips on creating Facebook ads that convert.

Maham S. Chappal Marketing   |  Dec 9 2020

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Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Masooma Memon Content Marketing   |  Dec 9 2020

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Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Elise Dopson Analytics   |  Dec 9 2020

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Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Masooma Memon Content Marketing   |  Dec 8 2020

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Marketing

The 6 Most Effective Lead Nurturing Strategies of 2021

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  Dec 8 2020

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Case Study

How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox

Before Databox, Spitfire Inbound struggled with gathering data and the time it took to compile client reports. Now they see the whole data story instantly.

Allison Frieden Case Study   |  Dec 7 2020

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Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

Need to leverage your Instagram marketing strategy? 40 social media pros share 20 metrics worth tracking for a stronger Instagram strategy in 2021.

Jessica Malnik Marketing   |  Dec 7 2020

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Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Archita Sharma Content Marketing   |  Dec 4 2020