Blog

Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Marketing Elise Dopson | Oct 28 2019

Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Marketing | Oct 24 2019

Product and Design

Now in Databox: Monitor All of Your Important Business Metrics From One Screen

With the all-new Metrics screen, it only takes a few clicks for anyone on your team to create a personalized view of all the business metrics that matter.

Product and Design | Oct 23 2019

Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Marketing | Oct 23 2019

Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics | Oct 22 2019

Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Ground Up Podcast | Oct 21 2019

Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Marketing | Oct 21 2019

Uncategorized

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Uncategorized | Oct 16 2019

Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Oct 15 2019

Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast | Oct 14 2019

Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing | Oct 14 2019

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Oct 9 2019

Agencies

The 13 Most Important KPIs Your Marketing Agency Needs to Track

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Agencies | Oct 8 2019

Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Ground Up Podcast | Oct 7 2019

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Oct 7 2019

Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

To improve all of your email KPIs—get more opens, drive more clicks, and boost your conversions—follow these 23 proven email marketing tips.

Marketing | Oct 3 2019

Content Marketing

26 Blog Title Examples That Get High Organic Search CTRs

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

Content Marketing | Oct 2 2019

Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Marketing | Oct 1 2019

Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Ground Up Podcast | Sep 30 2019

Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

170 site performance experts shared these 15 website speed optimization tips that can be implemented by even the least technically savvy individuals.

Marketing | Sep 30 2019

Marketing

11 Free Plug-and-Play Marketing Report Templates

Simplify and expedite the process of creating your weekly/monthly marketing performance reports with these 11 free plug-and-play marketing report templates.

Marketing | Sep 27 2019

Data Snacks

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages

In this episode of Data Snacks, Ben of Sagefrog Marketing Group shares how they use Databox to identify and optimize their top organic landing pages.

Data Snacks | Sep 27 2019

Agencies

35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies | Sep 26 2019

Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Ground Up Podcast | Sep 26 2019

Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

The majority of experts we surveyed said influencer marketing has been highly effective for their businesses. Here are the 10 influencer marketing KPIs you need on your radar.

Marketing | Sep 25 2019

Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Ground Up Podcast | Sep 24 2019

Basics

How To Analyze Data: 30+ Experts On Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 14 techniques that will help you analyze data (the easy way).

Basics | Sep 24 2019

Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

Ground Up Podcast | Sep 23 2019

Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

We asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Marketing | Sep 23 2019

Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Stop building things from scratch. Use these free marketing templates to create stunning and effective marketing assets in less time and at a lower cost.

Marketing | Sep 20 2019

Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

Marketing | Sep 18 2019

Ground Up Podcast

How Lessonly Built a Thriving Brand Community–One Llama at a Time

On this episode of Ground Up, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand’s vision, and battling imposter syndrome.

Ground Up Podcast | Sep 17 2019

Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Content Marketing | Sep 17 2019

Ground Up Podcast

Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins

On this episode of Ground Up, Jeanne Hopkins sits down with John Bonini to discuss building a strong team, nurturing relationships and team accountability.

Ground Up Podcast | Sep 16 2019

Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Marketing | Sep 16 2019

Agencies

38 Digital Marketing Software Tools Top Agencies Recommend

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Agencies | Sep 13 2019

18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Social Media | Sep 11 2019

Content Marketing

The 14 Best Online Communities for Promoting Your Content

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

Content Marketing | Sep 11 2019

Marketing

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

Marketing | Sep 10 2019

Marketing

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Marketing | Sep 9 2019

Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

Marketing | Sep 5 2019

Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Marketing | Sep 5 2019

Marketing

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Marketing | Sep 4 2019

Integrations

New Integration: Track & Visualize Your Most Important Tasks & Projects in Asana

Monitor tasks completed, overdue tasks, projects by team and assignee and much more with Databox’s new Asana integration.

Integrations | Sep 3 2019

Marketing

14 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 101 marketers to share their best tips.

Marketing | Sep 3 2019

Case Study

How Twenty-First Digital Identifies Performance Trends Across All Client Accounts with Databox

Melissa and Natalie of Twenty-First Digital share how using Databox has helped them identify important performance trends across all client accounts.

Case Study | Aug 29 2019

Marketing

14 Free Ways to Research and Analyze Keywords for Blog Posts

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Marketing | Aug 29 2019

Sales

14 Ways to Leverage Sales Automation Tools to Close Deals Faster

How can you best leverage sales automation? What are the best sales automation tools out there? We talked with 30+ salespeople to find out.

Sales | Aug 28 2019

Sales

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

The majority of upsells have a 20%+ success rate. In this guide, we’ll share the tactics 23 companies use to upsell–and the effect it will have on your LTV.

Sales | Aug 27 2019

Marketing

New Integration: Track & Visualize Member Growth in Your Facebook Groups

Monitor Total Members, Current Pending Requests, Member Growth, and New Members from Facebook Groups alongside all of your other important KPIs.

Marketing | Aug 27 2019

Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Marketing | Aug 26 2019

Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Marketing | Aug 23 2019

Sales

Demystifying Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your high-quality leads, and prioritize them to close the sale faster.

Sales | Aug 21 2019

Sales

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

There are countless ways to nurture your leads––so, what works best? Here, 40+ experts share their most effective tips for nurturing leads into a sale.

Sales | Aug 20 2019

Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing | Aug 19 2019

Marketing

Earn Higher Local Search Rankings With This 16-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 16 local SEO tips that more than 80 SEO experts recommend.

Marketing | Aug 19 2019

Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing | Aug 16 2019

Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Marketing | Aug 14 2019

Agencies

26 Marketing Agency Account Manager Interview Questions

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Agencies | Aug 13 2019

Marketing

Optimize Your Business for Local Searches with These 8 Google My Business SEO Tips

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Marketing | Aug 13 2019

Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Marketing | Aug 12 2019

Blog about Business Analytics, KPIs and product updates

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

With the all-new Metrics screen, it only takes a few clicks for anyone on your team to create a personalized view of all the business metrics that matter.

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

To improve all of your email KPIs—get more opens, drive more clicks, and boost your conversions—follow these 23 proven email marketing tips.

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

170 site performance experts shared these 15 website speed optimization tips that can be implemented by even the least technically savvy individuals.

Simplify and expedite the process of creating your weekly/monthly marketing performance reports with these 11 free plug-and-play marketing report templates.

In this episode of Data Snacks, Ben of Sagefrog Marketing Group shares how they use Databox to identify and optimize their top organic landing pages.

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

The majority of experts we surveyed said influencer marketing has been highly effective for their businesses. Here are the 10 influencer marketing KPIs you need on your radar.

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 14 techniques that will help you analyze data (the easy way).

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

We asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Stop building things from scratch. Use these free marketing templates to create stunning and effective marketing assets in less time and at a lower cost.

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

On this episode of Ground Up, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand’s vision, and battling imposter syndrome.

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

On this episode of Ground Up, Jeanne Hopkins sits down with John Bonini to discuss building a strong team, nurturing relationships and team accountability.

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Monitor tasks completed, overdue tasks, projects by team and assignee and much more with Databox’s new Asana integration.

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 101 marketers to share their best tips.

Melissa and Natalie of Twenty-First Digital share how using Databox has helped them identify important performance trends across all client accounts.

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

How can you best leverage sales automation? What are the best sales automation tools out there? We talked with 30+ salespeople to find out.

The majority of upsells have a 20%+ success rate. In this guide, we’ll share the tactics 23 companies use to upsell–and the effect it will have on your LTV.

Monitor Total Members, Current Pending Requests, Member Growth, and New Members from Facebook Groups alongside all of your other important KPIs.

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Spending time converting leads with no success? Use this lead scoring model to find your high-quality leads, and prioritize them to close the sale faster.

There are countless ways to nurture your leads––so, what works best? Here, 40+ experts share their most effective tips for nurturing leads into a sale.

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Earn higher rankings and drive more customers to your local business by following these 16 local SEO tips that more than 80 SEO experts recommend.

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Follow these 8 tips to optimize your Google My Business listing, earn higher rankings for local searches, and get your business to appear in the local pack.

From “SEO is a one-time thing” to “longer content always ranks higher,” here’s what 120 SEOs say are the most common—and most detrimental—SEO myths.

Join 27,493 subscribers to receive latest posts.

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.