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Blog about Business Analytics, KPIs and product updates

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Jessica Malnik Marketing Jessica MalnikJessica Malnik   |  Mar 31

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Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Content Marketing   |  Mar 31

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Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Mar 31

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Data Snacks

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Monja Dobnik Data Snacks   |  Mar 30

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Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Melissa King Marketing   |  Mar 30

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Marketing

How to Build an SEO Report: 39 Metrics & Insights to Include

Here are the metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Mar 30

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Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Can’t choose between Salesforce and HubSpot CRM? In this report, we are comparing the two market leaders side-by-side to help you come to the right decision.

Jessica Malnik Sales   |  Mar 29

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Case Study

How Databox Helped First Response Grow Sales By 55% Year-over-Year

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

Avatar Case Study   |  Mar 26

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Sales

12 Customer Support Tools for an Unstoppable Service Desk

Equip your support desk with the best tools for live chats, service management, and customer communication, as recommended by 10+ experts.

Melissa King Sales   |  Mar 26

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Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Avatar Metrics & Chill Podcast   |  Mar 26

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Basics

How to Analyze Data: 30+ Experts on Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 13 techniques that will help you analyze data (the easy way).

Elise Dopson Basics   |  Mar 26

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Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Masooma Memon Marketing   |  Mar 25

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Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Jessica Greene Marketing   |  Mar 25

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Marketing

What is Lead Conversion Rate and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Mara Calvello Marketing   |  Mar 24

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Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Jessica Malnik Analytics   |  Mar 24

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Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Mariana Santiago Marketing   |  Mar 23

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Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Avatar Marketing   |  Mar 23

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SEO

18 Ways to Optimize Content for Search Intent

Want to learn how to optimize content for search intent? Here are some proven tips, strategies, and useful tools recommended by 30 marketers.

Jack David Hildebrand SEO   |  Mar 22

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Case Study

Hero Factory Reduces Time Spent Creating Reports by 60% for Every Client Using Databox

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Avatar Case Study   |  Mar 19

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Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Masooma Memon Marketing   |  Mar 19

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Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Avatar Metrics & Chill Podcast   |  Mar 19

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Mar 19

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Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Jessica Malnik Content Marketing   |  Mar 18

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Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Mar 18

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SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

Masooma Memon SEO   |  Mar 17

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Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Mara Calvello Marketing   |  Mar 16

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Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Elise Dopson Analytics   |  Mar 16

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9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

Facebook’s tracking pixel offers valuable insight into your customers’ behavior. Learn how to tap into that knowledge with advice from 12 marketers.

Melissa King   |  Mar 15

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SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

Mara Calvello SEO   |  Mar 12

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Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Avatar Metrics & Chill Podcast   |  Mar 12

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Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Jessica Greene Marketing   |  Mar 12

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Case Study

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its client reporting. Since implementing Databox, they’ve doubled their client base and never looked back.

Avatar Case Study   |  Mar 11

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Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Facebook Ads remarketing can help you snag abandoned carts and retain more customers. Become a remarketing pro with these 6 remarketing strategies.

Melissa King   |  Mar 11

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Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Jessica Malnik Marketing   |  Mar 10

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Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

Struggling to choose between Facebook Ads and Instagram Ads? Here are expert opinions on which platform-specific ads work better for specific industries.

Masooma Memon   |  Mar 9

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Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 9

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Sales

11 Tactics for Effectively Measuring Your Customer Service ROI

From talking to your customers, surveying them to tracking your NPS, 20+ experts share how they measure customer service ROI effectively.

Masooma Memon Sales   |  Mar 8

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Case Study

How This Healthcare Startup Transitioned from Reactive to Real-Time Reporting & Saved 20+ Hours A Month

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Avatar Case Study   |  Mar 5

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Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Jack David Hildebrand Analytics   |  Mar 5

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Uncategorized

How Jasz Rae Digital Generates MQLs for High-Dollar Clients

Learn how Jasz Rae Digital created their own SQLs for high-dollar clients by bringing in more marketing-qualified leads (MQLs) and nurturing them.

Avatar Uncategorized   |  Mar 5

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Mar 5

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 5

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Analytics

Google Analytics Data: 10 Warning Signs Your Data Isn’t Reliable

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Tamara Omerovic Analytics   |  Mar 4

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Content Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

Mara Calvello Content Marketing   |  Mar 4

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Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Masooma Memon Content Marketing   |  Mar 4

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Product and Design

Track Performance When it Matters Most with Custom Date Ranges

Custom Date Ranges (CDR) in Databox allow you to track your performance over a specific time period by simply selecting a start and end date.

Monja Dobnik Product and Design   |  Mar 3

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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? Almost 20 pros weigh in with their advice.

Mariana Santiago   |  Mar 3

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Content Marketing

18 Tips for Writing YouTube Video Titles That Drive Views

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

Jessica Malnik Content Marketing   |  Mar 3

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Analytics

What is a Data Dashboard? Definition, Benefits, and Examples

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Marija Hladni Analytics   |  Mar 3

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Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Melissa King Analytics   |  Mar 2

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Marketing

Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?

Clubhouse is the latest trending social media platform. But is it all just hype, or can Clubhouse be the hottest new marketing channel for your business?

Rebecca Reynoso Marketing   |  Mar 1

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Case Study

How Raddish Cut Reporting Time by 80% & Makes Better, Data-Driven Decisions Using Databox

After growing rapidly, the Raddish team knew they needed a solution to help simplify and visualize all the data they were generating.

Avatar Case Study   |  Feb 26

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Marketing

How Long Does SEO Take to Show Results?

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Mara Calvello Marketing   |  Feb 26

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Metrics & Chill Podcast

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Avatar Metrics & Chill Podcast   |  Feb 26

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Feb 26

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Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Mara Calvello Analytics   |  Feb 25

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Marketing

40 Advanced Google Sheets Tips for Marketing Pros

We asked marketers to tell us how they use Google Sheets. The result: 40 strategies you can adopt, plus pro tips and tools to multiple the power of Google’s free worksheet app.

Jack David Hildebrand Marketing   |  Feb 25

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Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Melissa King Marketing   |  Feb 24

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How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Mariana Santiago   |  Feb 24

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Feb 24

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Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Can’t choose between Shopify and WooCommerce? Dozens of experts share which platform was more suitable for their online business and eCommerce clients.

Jessica Malnik Marketing   |  Feb 23