Blog

Blog about Business Analytics, KPIs and product updates

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Management

13 Best Project Management Tools to Manage Projects Efficiently in 2021

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Lily Ugbaja Management Lily UgbajaLily Ugbaja   |  Aug 12

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8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

Masooma Memon   |  Aug 11

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Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Avatar Case Study   |  Aug 11

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7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

How do you determine the ROI of your social media campaigns? 30+ social media marketers weigh in with their expert advice.

Jessica Malnik   |  Aug 10

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Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Melissa King Analytics   |  Aug 9

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Data Snacks

Which Pages Drive The Most Conversions?

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Monja Dobnik Data Snacks   |  Aug 6

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Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Stefana Zaric Analytics   |  Aug 6

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Management

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

Marketing and management teams, be sure to avoid these 13 mistakes that can happen in a daily standup meeting.

Mara Calvello Management   |  Aug 5

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Sales

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

If you’re struggling with a less-than-ideal sales velocity rate, check out these expert tips to give it a boost.

Mara Calvello Sales   |  Aug 4

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing   |  Aug 3

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Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Jessica Malnik Analytics   |  Aug 2

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Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Monja Dobnik Data Snacks   |  Jul 30

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Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

Wondering how to make your one-on-one meetings more productive? 30+ experts share their tips on how to run an effective 1:1 meeting with your employees.

Stefana Zaric Management   |  Jul 30

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Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Jessica Malnik Marketing   |  Jul 29

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Management

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Not every meeting is a meeting you need. However, as a manager, you should hold these 7 types of meetings.

Masooma Memon Management   |  Jul 28

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Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Lily Ugbaja Analytics   |  Jul 27

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26

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Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Monja Dobnik Data Snacks   |  Jul 23

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Case Study

How Achieve uses Databox to Boost Efficiency by 40 Percent

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Avatar Case Study   |  Jul 23

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Masooma Memon Marketing   |  Jul 23

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22

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Management

12 Tips to Make the Most of Your Daily Standup Meetings

How effective are the daily standup meetings your team has? Check out these tips to make them more efficient and productive than ever.

Mara Calvello Management   |  Jul 21

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing   |  Jul 20

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Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Is there a universal recipe for optimal post frequency on Instagram? 20+ marketing experts share their insights and best practices for growing your Instagram community.

Stefana Zaric   |  Jul 19

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Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Avatar Case Study   |  Jul 16

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Management

8 Types of Team Meetings You Need (and 3 You Don’t)

Ever in doubt whether to schedule a meeting or send an email? We asked 30+ professionals what types of team meetings a company really needs.

Stefana Zaric Management   |  Jul 16

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Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

Monja Dobnik Data Snacks   |  Jul 16

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Masooma Memon Marketing   |  Jul 15

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14

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Integrations

New Integration: Track and Visualize Survey Responses with SurveyMonkey + Databox

Monitor the number of surveys being created, track new responses coming in, see which surveys are generating the most responses, and more with Databox’s integration with SurveyMonkey.

Monja Dobnik Integrations   |  Jul 14

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Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Masooma Memon Marketing   |  Jul 13

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SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene SEO   |  Jul 13

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Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Melissa King   |  Jul 12

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Jul 12

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Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Monja Dobnik Data Snacks   |  Jul 9

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Jessica Malnik Marketing   |  Jul 9

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Management

13 Ideas on How to Use Google Sheets In Your Business

If you’re new to using Google Sheets and unsure how to utilize its features for your business, check out these 13 ideas.

Mara Calvello Management   |  Jul 8

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7

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Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Melissa King Marketing   |  Jul 6

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Product and Design

Custom Date Ranges Now Enabled for Custom Tokens and Third-Party Integrations

We’ve upgraded our capabilities for tracking indirect integrations in Databox. All Zapier, Integromat, and Custom Token connections now enable Custom Date Ranges.

Monja Dobnik Product and Design   |  Jul 5

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Analytics

9 Most Helpful Custom Reports in HubSpot

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Masooma Memon Analytics   |  Jul 5

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Sales

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

Melissa King Sales   |  Jul 2

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Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Rachael Bassey Metrics & Chill Podcast   |  Jul 2

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Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Monja Dobnik Data Snacks   |  Jul 2

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jul 2

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10 Clear Signs You Should Pause Your Facebook Campaign

Are your Facebook ads performing poorly? 35+ marketing experts help you determine when to pause a Facebook ad campaign.

Stefana Zaric   |  Jul 1

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Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Masooma Memon Marketing   |  Jun 30

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jun 29

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16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Mara Calvello   |  Jun 29

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jun 29

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Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Avatar Marketing   |  Jun 28

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Jun 28

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 28

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jun 28

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Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Stefana Zaric Analytics   |  Jun 28

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Jun 28

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Jun 28

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Analytics

15 Ways to Use Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Jun 28

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Sales

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Jessica Greene Sales   |  Jun 28

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Jun 28

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jun 27