Blog

Analytics

18 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics Elise Dopson | Jan 6

Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Marketing | Jan 3

Marketing

How to Build an SEO Report: 27 Metrics & Insights To Include

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Marketing | Jan 2

16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Social Media | Dec 30 2019

Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Marketing | Dec 23 2019

Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Marketing | Dec 19 2019

11 Essential Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Social Media | Dec 18 2019

Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Marketing | Dec 17 2019

Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Marketing | Dec 16 2019

Marketing

19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Marketing | Dec 12 2019

Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

Marketing | Dec 11 2019

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Dec 10 2019

Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Marketing | Dec 9 2019

Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing | Dec 6 2019

Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing | Dec 6 2019

Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Marketing | Dec 6 2019

Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing | Dec 5 2019

Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Marketing | Dec 4 2019

Marketing

29 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Marketing | Dec 3 2019

Uncategorized

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized | Dec 2 2019

Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Marketing | Dec 2 2019

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Social Media | Nov 27 2019

Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Nov 26 2019

Marketing

Email Personalization: Tips, Tools, & The 6 Fundamentals For Success

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Marketing | Nov 26 2019

Ground Up Podcast

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast | Nov 25 2019

Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Marketing | Nov 25 2019

Marketing

The 24 Best Online Marketing Courses For Growing Your Career

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Marketing | Nov 21 2019

Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Marketing | Nov 20 2019

Analytics

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Analytics | Nov 19 2019

Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

Ground Up Podcast | Nov 18 2019

Analytics

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Analytics | Nov 18 2019

Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Marketing | Nov 14 2019

Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Integrations | Nov 13 2019

Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

We asked 37 professionals to share their most effective customer service interview questions for gauging satisfaction and planning feature improvements.

Marketing | Nov 13 2019

Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Marketing | Nov 12 2019

Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Ground Up Podcast | Nov 11 2019

Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Management | Nov 11 2019

Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Marketing | Nov 7 2019

Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Analytics | Nov 6 2019

Sales

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals

We polled more than 20 founders and sales leaders to hear which sales metrics teams should be using most to set effective goals for its sales reps.

Sales | Nov 5 2019

Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Ground Up Podcast | Nov 4 2019

Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Marketing | Nov 4 2019

Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Integrations | Nov 1 2019

Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Marketing | Oct 31 2019

Spotlight

Introducing the Predictable Performance Training Course

This free analytics training will allow you to Align around the right metrics and goals, Analyze data quickly, and Adjust your plans when its matters most.

Spotlight | Oct 30 2019

Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Marketing | Oct 30 2019

Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics | Oct 29 2019

Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

Ground Up Podcast | Oct 28 2019

Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Marketing | Oct 28 2019

Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Marketing | Oct 24 2019

Product and Design

Now in Databox: Monitor All of Your Important Business Metrics From One Screen

With the all-new Metrics screen, it only takes a few clicks for anyone on your team to create a personalized view of all the business metrics that matter.

Product and Design | Oct 23 2019

Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Marketing | Oct 23 2019

Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics | Oct 22 2019

Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Ground Up Podcast | Oct 21 2019

Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Marketing | Oct 21 2019

Uncategorized

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Uncategorized | Oct 16 2019

Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Oct 15 2019

Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast | Oct 14 2019

Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing | Oct 14 2019

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Oct 9 2019

Blog about Business Analytics, KPIs and product updates

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

We asked 37 professionals to share their most effective customer service interview questions for gauging satisfaction and planning feature improvements.

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

We polled more than 20 founders and sales leaders to hear which sales metrics teams should be using most to set effective goals for its sales reps.

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

This free analytics training will allow you to Align around the right metrics and goals, Analyze data quickly, and Adjust your plans when its matters most.

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

With the all-new Metrics screen, it only takes a few clicks for anyone on your team to create a personalized view of all the business metrics that matter.

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook?

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Join 27,997 subscribers to receive latest posts.

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.