Blog

Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Marketing Masooma Memon | Jul 14

Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Marketing | Jul 14

Sales

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

in order to maintain an accurate sales pipeline, you need to be tracking the right KPIs. So, which ones matter most? 48 sales pros share their thoughts.

Sales | Jul 13

Product and Design

Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients

Provide fully-branded reports, performance alerts, log in access, and more to your team and/or clients.

Product and Design | Jul 10

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jul 9

Case Study

How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half

Showing results and delivering great value to their clients is what Sellian is striving for. With Databox they’re even more data-driven, more agile, more responsive.

Case Study | Jul 8

Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

Do you use Pipedrive to track your sales pipeline? Here are 11 of the best Pipedrive features that can help your sales team close more deals.

Marketing | Jul 8

Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics | Jul 7

Marketing

Increase Your Landing Page Conversion Rates with These 18 Proven Plays

Not sure what’s an ideal landing page conversion rate? Finding it hard to improve your landing page conversion rates? Get your answers here with 18 proven tactics from 60+ experts.

Marketing | Jul 6

Marketing

Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase It?

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

Marketing | Jul 6

Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Marketing | Jul 2

Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Marketing | Jul 1

Marketing

How to Improve Your Post Engagement on Facebook Ads

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

Marketing | Jun 30

Integrations

New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox

With Databox’s integration with Vimeo OTT, you can identify your most popular videos and traffic channels, track completion and conversion rates, and more.

Integrations | Jun 26

Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics | Jun 25

Marketing

New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

Marketing | Jun 24

Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Marketing | Jun 23

Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Marketing | Jun 18

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Social Media | Jun 17

Content Marketing

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Content Marketing | Jun 16

Case Study

MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

MarketLauncher, a boutique firm providing lead-development, market research, and prospecting services, needed a better way to keep their goals front and center while reporting progress to clients.

Case Study | Jun 12

Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Marketing | Jun 11

Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Reporting | Jun 11

Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

Marketing | Jun 10

Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Agencies | Jun 9

Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Marketing | Jun 9

Marketing

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jun 4

Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Marketing | Jun 2

Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Uncategorized | Jun 2

Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics | May 28

Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Marketing | May 27

Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Marketing | May 20

Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Marketing | May 18

Analytics

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Analytics | May 12

Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Marketing | May 11

Marketing

How to Set SEO Goals for Your Team (That Actually Drive Action)

How do you set SEO goals that will actually help you target the right keywords, increase search rankings, and drive more organic traffic?

Marketing | May 5

Basics

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Basics | May 4

Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Marketing | Apr 28

Marketing

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

Optimizing for on-page SEO is critical for your website’s success. But, how do you measure and report on it? 89 SEOs weigh-in to share their tips.

Marketing | Apr 27

Management

How to Predict Your Company’s Performance During Uncertain Times

Here’s how Databox is managing through the current health crisis with lessons we hope you can apply to your business, too.

Management | Apr 22

Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Marketing | Apr 22

Management

100+ Managers Share Their Best Advice for Managing Remote Teams

How do you manage a remote team? We asked 100+ managers to share their best advice for managing plans, priorities, execution when your team is remote.

Management | Apr 20

Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Marketing | Apr 14

Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Marketing | Apr 13

Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Social Media | Apr 7

Marketing

50+ Experts Share the SEO Metrics They Track Every Week (& Why You Should, Too)

Your weekly SEO dashboard gives a good indication on whether your strategy is paying off. In this guide, we share the 25 SEO metrics that experts track on a weekly basis.

Marketing | Apr 6

Case Study

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

Robbie Richards shares why (and how) Databox is the most powerful tool his agency uses to share and improve SEO and PPC performance for clients.

Case Study | Apr 1

Using Databox

New: Create Reusable Templates in Databox & Save Hours on Client Reports

Design templates in Databox, complete with the data sources, metrics, and visualizations that you need, and save them to your account so that they can be used for any client in just one click.

Using Databox | Mar 30

Marketing

15 SEO Metrics That You Should Be Tracking On A Daily Basis

The ability to spot small wins (or fails) in your SEO strategy can be invaluable. In this guide, 38 experts share SEO metrics they track on a daily basis.

Marketing | Mar 30

Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…

Databox teamed up with Lola.com to survey nearly 300 companies from industries across the globe to learn how COVID-19 has impacted their business and how they’re responding,

Trending | Mar 26

Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Marketing | Mar 25

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Social Media | Mar 24

Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing you content efforts. In this guide, 48 experts share how they create theirs.

Marketing | Mar 23

Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing | Mar 19

Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast | Mar 17

Marketing

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

Marketing | Mar 17

Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing | Mar 16

Sales

The B2B Sales KPIs You Should Be Tracking According to 60+ Experts

60+ marketing and sales pros weigh in on the most important b2b metrics that companies should be tracking, why, and how to go about tracking them.

Sales | Mar 12

Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Which metrics should you include in your reports? Which tools are best to use? Here, 32 marketers share the best ways to build Facebook Ad dashboards.

Marketing | Mar 11

Case Study

How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention

Social Hustle plans to double its team this year. Here’s how they’re using Databox to stage agile, make real-time decisions, and increase client retention.

Case Study | Mar 10

Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Marketing | Mar 10

Blog about Business Analytics, KPIs and product updates

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

in order to maintain an accurate sales pipeline, you need to be tracking the right KPIs. So, which ones matter most? 48 sales pros share their thoughts.

Provide fully-branded reports, performance alerts, log in access, and more to your team and/or clients.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Showing results and delivering great value to their clients is what Sellian is striving for. With Databox they’re even more data-driven, more agile, more responsive.

Do you use Pipedrive to track your sales pipeline? Here are 11 of the best Pipedrive features that can help your sales team close more deals.

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Not sure what’s an ideal landing page conversion rate? Finding it hard to improve your landing page conversion rates? Get your answers here with 18 proven tactics from 60+ experts.

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

With Databox’s integration with Vimeo OTT, you can identify your most popular videos and traffic channels, track completion and conversion rates, and more.

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

MarketLauncher, a boutique firm providing lead-development, market research, and prospecting services, needed a better way to keep their goals front and center while reporting progress to clients.

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

How do you set SEO goals that will actually help you target the right keywords, increase search rankings, and drive more organic traffic?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Optimizing for on-page SEO is critical for your website’s success. But, how do you measure and report on it? 89 SEOs weigh-in to share their tips.

Here’s how Databox is managing through the current health crisis with lessons we hope you can apply to your business, too.

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

How do you manage a remote team? We asked 100+ managers to share their best advice for managing plans, priorities, execution when your team is remote.

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Your weekly SEO dashboard gives a good indication on whether your strategy is paying off. In this guide, we share the 25 SEO metrics that experts track on a weekly basis.

Robbie Richards shares why (and how) Databox is the most powerful tool his agency uses to share and improve SEO and PPC performance for clients.

Design templates in Databox, complete with the data sources, metrics, and visualizations that you need, and save them to your account so that they can be used for any client in just one click.

The ability to spot small wins (or fails) in your SEO strategy can be invaluable. In this guide, 38 experts share SEO metrics they track on a daily basis.

Databox teamed up with Lola.com to survey nearly 300 companies from industries across the globe to learn how COVID-19 has impacted their business and how they’re responding,

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

A keyword ranking report is key to understanding and optimizing you content efforts. In this guide, 48 experts share how they create theirs.

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

60+ marketing and sales pros weigh in on the most important b2b metrics that companies should be tracking, why, and how to go about tracking them.

Which metrics should you include in your reports? Which tools are best to use? Here, 32 marketers share the best ways to build Facebook Ad dashboards.

Social Hustle plans to double its team this year. Here’s how they’re using Databox to stage agile, make real-time decisions, and increase client retention.

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

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