Blog

Basics

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Basics Elise Dopson | Jun 23

Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Marketing | Jun 22

16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Social Media | Jun 22

Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Jun 22

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Jun 22

Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Jun 22

SEO

9 Ways to Use Data for SEO Forecasting

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

SEO | Jun 21

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media | Jun 21

Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Marketing | Jun 19

Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing | Jun 19

Sales

13 HubSpot CRM Custom Fields You Should Setup

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

Sales | Jun 18

Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Metrics & Chill Podcast | Jun 18

Data Snacks

Discover Which Source Brings in The Most New Opportunities for Your Business

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Data Snacks | Jun 18

Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Marketing | Jun 18

Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics | Jun 18

The Most Effective Linkedin Marketing Strategies According to 30 Marketers

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Social Media | Jun 18

email marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

email marketing | Jun 17

Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Jun 17

Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Marketing | Jun 16

Sales

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Sales | Jun 16

Sales

Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team

Are you struggling to determine how many sales pipelines you should use? Read these expert tips to choose the best for your sales team.

Sales | Jun 15

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Jun 15

Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Jun 15

Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Marketing | Jun 14

Product and Design

New in Databox: Select a Date Range for Scheduled Snapshots

Scheduled Snapshots now support a Master Date Range that enables you to select the specific Date Range you’d like displayed when recipients receive a Snapshot. This way, your team and/or clients will receive more relevant performance updates.

Product and Design | Jun 14

Marketing

Dozens of Marketers Share How to Get More Views on YouTube

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Marketing | Jun 12

Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Marketing | Jun 12

Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Marketing | Jun 12

Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Marketing | Jun 11

Data Snacks

Evaluating Organic Search Performance

Looking for ways to track your organic search, and learn which keywords and landing pages are ranking best? In this episode of Data Snacks, we’ll help you decide which topics and keywords to focus on for content marketing.

Data Snacks | Jun 11

Management

15 Mistakes You’re Making in Client Reporting Meetings

Avoid the following 15 mistakes during your client reporting meeting to ensure it goes without a glitch.

Management | Jun 11

Metrics & Chill Podcast

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Metrics & Chill Podcast | Jun 11

Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics | Jun 11

Marketing

10 Marketing KPIs You Should Share with Your Team

While you can share tons of marketing KPIs with your team, sharing a few selected ones can make a great impact. Learn which ones you should be sharing here.

Marketing | Jun 10

Marketing

Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO

A complete expert guide on blog SEO – from writing SEO-friendly blog posts, to updating old posts and using Databox to find content update opportunities.

Marketing | Jun 10

SEO

Local SEO: How to Build Local Citations and Why Should You Care?

Want more customers to discover your business online? Dozens of marketers share their top tips for using local citations to boost SEO.

SEO | Jun 9

Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Content Marketing | Jun 9

Marketing

The Best Video Tools and Gear for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Marketing | Jun 9

PPC

15 Expert Tips for Maximizing Your Facebook Ad Conversions

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

PPC | Jun 8

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 8

SEO

5 Alternative Search Engines to Google You Should Optimize Your Website for

Bing, DuckDuckGo, Yahoo, and Yandex: These are a handful of search engines that you should optimize for in 2021.

SEO | Jun 7

Data Snacks

Why Are New Contact Conversion Rates Dropping?

In this episode of Data Snacks, we show you how to properly track New Contacts Conversion rates so you can understand the reasons behind every peak and valley that appears.

Data Snacks | Jun 4

SEO

How to Create SEO-Friendly URLs: 11 Expert Tips

Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.

SEO | Jun 4

SEO

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

SEO | Jun 4

Metrics & Chill Podcast

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

Metrics & Chill Podcast | Jun 4

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jun 4

Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

From reinforcing your brand’s positioning to displaying social proof, 18 experts share their top tips for creating compelling email signatures.

Marketing | Jun 3

Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing | Jun 3

Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Marketing | Jun 3

Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Marketing | Jun 2

Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Marketing | Jun 2

Product and Design

New: 5 More Databox Integrations Now Support Custom Date Ranges

Five more integrations have been updated to support custom date range functionality in Databox.

Product and Design | Jun 2

Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

Content Marketing | Jun 1

Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Marketing | Jun 1

SEO

What Is Schema Markup and How Do You Use It for SEO?

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

SEO | May 31

Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | May 31

Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Marketing | May 30

Marketing

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Marketing | May 30

Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

Marketing | May 29

Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Content Marketing | May 29

Data Snacks

Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS

Looking for ways to visualize your ROAS from Facebook Ads? In this episode, we’ll show you how to set up and track your ROAS alongside other important metrics to effectively track the performance of your ads.

Data Snacks | May 28

Blog about Business Analytics, KPIs and product updates

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

HubSpot custom fields upgrade the CRM from a nifty tool to a sales powerhouse. Discover the must-have custom properties from 20+ sales experts.

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Are you struggling to determine how many sales pipelines you should use? Read these expert tips to choose the best for your sales team.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Scheduled Snapshots now support a Master Date Range that enables you to select the specific Date Range you’d like displayed when recipients receive a Snapshot. This way, your team and/or clients will receive more relevant performance updates.

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Looking for ways to track your organic search, and learn which keywords and landing pages are ranking best? In this episode of Data Snacks, we’ll help you decide which topics and keywords to focus on for content marketing.

Avoid the following 15 mistakes during your client reporting meeting to ensure it goes without a glitch.

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

While you can share tons of marketing KPIs with your team, sharing a few selected ones can make a great impact. Learn which ones you should be sharing here.

A complete expert guide on blog SEO – from writing SEO-friendly blog posts, to updating old posts and using Databox to find content update opportunities.

Want more customers to discover your business online? Dozens of marketers share their top tips for using local citations to boost SEO.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Trying to boost your Facebook Ads conversions? We asked more than 40 marketers to share their best Facebook Ads optimization tips.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Bing, DuckDuckGo, Yahoo, and Yandex: These are a handful of search engines that you should optimize for in 2021.

In this episode of Data Snacks, we show you how to properly track New Contacts Conversion rates so you can understand the reasons behind every peak and valley that appears.

Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

From reinforcing your brand’s positioning to displaying social proof, 18 experts share their top tips for creating compelling email signatures.

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Five more integrations have been updated to support custom date range functionality in Databox.

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Looking for ways to visualize your ROAS from Facebook Ads? In this episode, we’ll show you how to set up and track your ROAS alongside other important metrics to effectively track the performance of your ads.

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