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AI for Customer Success: What an Agent Can Actually Do (and What It Needs to Do It Right)
AI

AI for Customer Success: What an Agent Can Actually Do (and What It Needs to Do It Right)

Four capabilities, what each one requires from your data, and the test that tells you whether you can act on the output. TL;DR An AI ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
Why Trusted Data Is the New AI Moat (with Rick Kranz, AI Marketing Automation Lab)
Playbooks

Why Trusted Data Is the New AI Moat (with Rick Kranz, AI Marketing Automation Lab)

“Why can’t you do this without the Databox MCP? Because you’re not going to get it. I tried it. It doesn’t work.” — Rick Kranz, ...

Špela Jurič's avatar by Špela Jurič | Jul 30
Why Automated Marketing Briefs Earn Their Keep (and When They Don’t)
AI

Why Automated Marketing Briefs Earn Their Keep (and When They Don’t)

Automated briefs earn their keep by preserving judgment quality at the moment a decision has to happen. They don’t just save time; they surface patterns ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
AI for Ecommerce: The Interesting Possibilities Are Between Your Tools, Not Inside Them
AI

AI for Ecommerce: The Interesting Possibilities Are Between Your Tools, Not Inside Them

Every tool in your stack now has AI inside it. The questions that move your P&L live between them. TL;DR Almost every tool in your ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
AI Sales Forecasting: The Data Your CRM’s AI Can’t See
AI

AI Sales Forecasting: The Data Your CRM’s AI Can’t See

The pipeline is in the CRM. The forecast isn’t. TL;DR Your AI tool is connected to Salesforce. You ask: “What’s our realistic Closed-won revenue for ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See
AI

AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See

TL;DR Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture
AI

How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture

Shopify’s MCP servers give Claude real command of your store, from storefront conversations to bulk product updates. Analytics is the one job they were never ...

Nevena Rudan's avatar by Nevena Rudan | Jul 24
The Analytical Work Business Users Won’t Hand Over to AI
AI

The Analytical Work Business Users Won’t Hand Over to AI

TL;DR The AI-analytics category has one operating assumption: AI’s job is to do more of what humans currently do. Adoption is measured by delegation surface. ...

Nevena Rudan's avatar by Nevena Rudan | Jul 23
How to Run a Monthly Financial Health Check for a Services Firm With QuickBooks
AI

How to Run a Monthly Financial Health Check for a Services Firm With QuickBooks

Services firms run on a specific financial rhythm that traditional business dashboards were not built for. Revenue is lumpy because invoices land when clients pay ...

Nevena Rudan's avatar by Nevena Rudan | Jul 22