Blog

Blog about Business Analytics, KPIs and product updates

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Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Google Analytics Funnel Visualization Reports help you obtain data regarding your funnel process and give you an insight into which stages need to be optimized. Learn all about them in this comprehensive guide.

Filip Stojanovic Reporting Filip StojanovicFilip Stojanovic   |  Mar 16

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Marketing

7 Effective Cold Prospecting Strategies For SaaS Sales

From understanding who your ICP is to writing a clear and concise offer and adding intent signals, here is how to improve your cold outreach.

Jessica Malnik Marketing   |  Mar 14

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Research Report

The 2022 State of Facebook Ads Performance

We surveyed 320 companies globally to discover the most important trends related to advertising on Facebook including placements, targeting, creative, and much more.

Nevena Rudan Research Report   |  Mar 14

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Marketing

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

From one-click upsells to dynamic pop-ups and personalized email and SMS campaigns, here are 7 ecommerce personalization examples to inspire you.

Jessica Malnik Marketing   |  Mar 11

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Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

From identifying key customer touch points to building attribution models, here is how 41 marketers use multi-channel reports in GA.

Jessica Malnik Analytics   |  Mar 10

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Analytics

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

We asked 39 experts to share their best advice for setting up Google Analytics eCommerce tracking. Here’s what we’ve learned.

Lily Ugbaja Analytics   |  Mar 9

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People & Culture

Junior Playmaker: An Internship Program at Databox

Solve real technical challenges by learning from experienced engineers in an environment with distributed systems and scalability opportunities that affect millions of users.

Masa Sajko People & Culture   |  Mar 9

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Reporting

Google Analytics Benchmarking Reports: Use, Examples & Best Practices

How is your website performing against the industry average? Use Google Analytics Benchmarking reports to find out.

Stefana Zaric Reporting   |  Mar 8

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Reporting

Marketing Audit Report: What Are They and How to Make One?

Having a hard time creating a Marketing Audit Report? Upgrade your marketing reporting skills with our comprehensive step-by-step guide.

Filip Stojanovic Reporting   |  Mar 7

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Data Snacks

How to Track Website Sessions by Email Marketing Campaign

Discover if your email campaigns are following through or if you need to change your approach.

Marija Hladni Data Snacks   |  Mar 4

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Reporting

Google Analytics Page View Reports: Everything You Need to Know

Here’s everything you need to know about Google Analytics Page View Reports to improve your website performance.

Djordje Cvijovic Reporting   |  Mar 4

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Reporting

Data Warehouse Reporting: Definition, Tips, Best Practices, and Reporting Tools

Data warehouse reporting allows you to transform large amounts of data into valuable business insights from multiple sources. Here’s how.

Djordje Cvijovic Reporting   |  Mar 3

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Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

What marketing skills and tools should you brush up on in 2022? Learn how to be a better marketer from over 100 marketing pros.

Melissa King Marketing   |  Mar 2

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Marketing

13 Marketing Habits of Successful Small Business Owners

101 marketing experts share the top marketing habits small business owners need to start developing today if they want to stay competitive.

Masooma Memon Marketing   |  Mar 1

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Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

From Google Keyword Planner to Spyfu and SEMrush, nearly 50 PPC professionals share how they are using their favorite PPC tools.

Jessica Malnik Marketing   |  Feb 28

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Management

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Choosing the best project management tool for your business can seem like an uphill task, but we help you narrow down your choices.

Lily Ugbaja Management   |  Feb 28

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People & Culture

Playmaker Spotlight: Boris Ovčjak, Director of Engineering

In this Playmaker Spotlight, we are introducing our Director of Engineering Boris Ovčjak, who started his career as a teaching assistant at the Faculty of Electrical Engineering and Computer Science.

Masa Sajko People & Culture   |  Feb 28

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Case Study

How Weidert Group Made a +$26k Pivot for One Client with the Help of Databox

The Weidert Group agency shares how their data-informed quick-thinking made massive revenue impact for their client.

Jenna Snavely Case Study   |  Feb 25

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Analytics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

Lily Ugbaja Analytics   |  Feb 25

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Reporting

How to Write a Great Financial Report? Tips and Best Practices

Want to impress key stakeholders and potential investors through your financial reports? Here’s everything you need to know.

Filip Stojanovic Reporting   |  Feb 24

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Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

What marketing channels bring you profitable traffic? Google Analytics Acquisition Reports help you identify them and allocate your resources properly.

Stefana Zaric Analytics   |  Feb 23

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Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Here’s an in-depth guide on what location-based marketing is and how it works – complete with experts’ tips sharing how you can win at it.

Masooma Memon Marketing   |  Feb 22

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Analytics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.

Masooma Memon Analytics   |  Feb 21

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People & Culture

Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support

In Playmaker Spotlight, we get up-close with one of our valuable team members whose individual contributions shouldn’t stay under the radar but rather be used to learn more about their unique experience.

Masa Sajko People & Culture   |  Feb 21

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Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Want to learn how to write your monthly business report quickly and efficiently? This guide will teach you everything you need to know.

Filip Stojanovic Reporting   |  Feb 18

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Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

What Facebook Ad objective should you choose for your ad? Get advice from 60 marketing experts from agencies and small businesses.

Melissa King Marketing   |  Feb 17

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Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

What’s the best marketing software for your agency? We asked dozens of agencies to share their “must-have” tools.

Avatar Agencies   |  Feb 16

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Analytics

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Learn how 40 ecommerce pros use ecommerce analytics to optimize the performance of their online store and grow online sales.

Masooma Memon Analytics   |  Feb 16

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Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

From measuring brand awareness campaigns to customer loyalty, 30 marketers weigh in with what they learn analyzing direct traffic.

Jessica Malnik Analytics   |  Feb 15

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Analytics

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords

Want to learn how to use call tracking reports to gather data about your call ads? Find everything you need to know. in this guide

Filip Stojanovic Analytics   |  Feb 14

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Sales

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

From getting clear on your value prop to staying focused and removing bad fit deals, here are some of the top strategies for creating a healthy pipeline.

Jessica Malnik Sales   |  Feb 14

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Reporting

How to Present Qualitative Data in a Business Report? A Step-By-Step Guide

Want to improve your reporting by presenting qualitative data? This guide covers all the steps you need to start building great business reports.

Avatar Reporting   |  Feb 11

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Analytics

High Shopping Cart Abandonment Rate: Causes and Potential Solutions

From high shipping costs to confusing checkout processes and forcing visitors to create accounts, 40+ eCommerce pros share the top causes for shopping cart abandonment.

Jessica Malnik Analytics   |  Feb 10

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Analytics

Analytics For Small Business: Here’s Why SMEs Must Adopt It

Can big data benefit SMEs like it does the big brands? The data says yes! See the top 7 voted small business analytics benefits you can reap.

Lily Ugbaja Analytics   |  Feb 9

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Reporting

How to Write a Great Business Consulting Report: Best Practices and Report Examples

High quality consultant reports bring value to both consultants and their clients. Learn how to write them well by following our guide.

Avatar Reporting   |  Feb 8

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Analytics

8 Insights You Can Gain from Analyzing Your Exit Pages

Learn how marketing experts analyze Google Analytics’ exit pages to optimize the conversion rates on their most important landing pages.

Masooma Memon Analytics   |  Feb 7

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Analytics

Google Analytics User-ID Reports: Everything You Need to Know

Want to track website users more accurately and understand buyer’s journey better? Learn how to do it with Google Analytics User-ID feature.

Stefana Zaric Analytics   |  Feb 4

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Analytics

Competitive Benchmarking: What It is and How to Do It

Here’s your soup to nuts guide to competitive benchmarking – what it is, its benefits, and how you can excel at it for growing your business like a pro.

Masooma Memon Analytics   |  Feb 3

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Analytics

Google Analytics Enhanced Ecommerce Reporting: A Step-by-Step Guide

Google Analytics Enhanced Ecommerce Reporting is one of the best tools you can use to gain customer engagement data and create better CRO strategies. Go through this guide to learn how to use this tool to your advantage.

Filip Stojanovic Analytics   |  Feb 2

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Marketing

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Stuck in a high traffic no sales situation for your online store? Dig into these common reasons for low conversion along with their solutions.

Masooma Memon Marketing   |  Feb 1

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Marketing

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

From poor landing page designs to flawed keyword research strategies, 68 PPC pros share how to find and fix high CTR low conversion issues.

Jessica Malnik Marketing   |  Jan 31

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People & Culture

A look inside Databox’s hiring process

When switching career paths, it is not just the offer but the hiring process that matters as well. That goes for both the candidate and the recruiter. We put down some inside tips on how we hire at Databox.

Masa Sajko People & Culture   |  Jan 31

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Reporting

Executive Director Reports: How to Write a Great White Board Report? (5 Examples for Inspiration)

Want to write better executive director reports? This guide covers the important aspects of board reporting that will make your life easier.

Avatar Reporting   |  Jan 28

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Reporting

How to Write a Great Business Development Report: A Step By Step Guide with Examples

You’re stuck writing a business development report? No worries! This step by step guide with examples will improve your reports drastically.

Djordje Cvijovic Reporting   |  Jan 27

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Analytics

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

How do you know it’s time to scale your SaaS business? Get expert advice on SaaS scaling from 20 industry pros.

Melissa King Analytics   |  Jan 26

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Analytics

Causes of Sudden Spike in Direct Traffic in Google Analytics

From viral social media posts to spambots, marketers weigh in with the most common causes of direct traffic spikes (and how to address it).

Jessica Malnik Analytics   |  Jan 25

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Analytics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

Learn how exit and bounce rate compare, when to study each metric, and how you can analyze both to improve your content strategy.

Masooma Memon Analytics   |  Jan 24

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Reporting

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples

Expense reporting is an essential part of doing business. Learn how to create a great business expense report by following our step-by-step guide.

Filip Stojanovic Reporting   |  Jan 21

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Analytics

How to Write a Business Analysis Report: Templates & Examples

Ready, set…report! Learn how to write a thoughtful and well-structured business analysis report with this easy-to-follow guide.

Djordje Cvijovic Analytics   |  Jan 20

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Analytics

Biggest eCommerce Challenges in 2021

From increased competition to rising ad costs and managing customers’ expectations, 35+ eCommerce brands weigh in with their biggest challenges.

Jessica Malnik Analytics   |  Jan 19

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Analytics

The Importance of Proper TAM Evaluation for B2B Startups

From calculating growth potential to raising capital, 33 startups, agencies, and investors weigh in on the impact of TAM evaluations.

Jessica Malnik Analytics   |  Jan 18

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Agencies

18 Mistakes Startups Make Under Rapid Growth

From hiring too quickly to poor cash flow management, here are some of the biggest growth mistakes startups make (and how to avoid them).

Jessica Malnik Agencies   |  Jan 17

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Case Study

How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)

The Spot On Agency shares how their transparency with clients through visual reporting with Databox turns into massive client ROI.

Jenna Snavely Case Study   |  Jan 14

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Reporting

How to Set Up an Automated Reporting System: Tips, Tools and Best Practices

Learn how to set up a report automation system that will improve your reporting process and boost your overall business performance.

Djordje Cvijovic Reporting   |  Jan 14

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Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics

25 experts share 17 things that you can learn by analyzing Google Analytics’ popular pages including optimizing content for driving more conversions

Masooma Memon Analytics   |  Jan 13

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Reporting

How to Write a Business Progress Report? 8 Examples and Ideas

Want a detailed guide for crafting better business progress reports? This article covers all the steps and has examples that will help you do just that.

Avatar Reporting   |  Jan 12

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Sales

12 Biggest Sales Challenges SaaS Faced in 2021

Dive into stories of sales challenges that SaaS businesses and experts faced in 2021 and how they overcame them.

Masooma Memon Sales   |  Jan 11

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Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Learn how experienced marketing and business development agencies calculate and maximize their client profitability.

Masooma Memon Agencies   |  Jan 10

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Reporting

Funnel Reporting: How to Build, Use and Interpret Data from Funnel Reports

Want to learn more about funnel reporting? Here are all the key steps you need to develop quality funnel reports with actionable insights.

Avatar Reporting   |  Jan 7

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Reporting

Search Engine Marketing Reporting: Everything You Need to Know

What is an SEM report and how do you create one? Which KPIs do you need to include in it? Here’s everything you need to know.

Djordje Cvijovic Reporting   |  Jan 6