Articles by Ziga Potocnik
is a Senior Product Manager at Databox, focusing on AI Product Strategy, Product-Led Growth (PLG), and Agentic Analytics. He leads initiatives that bring AI-powered capabilities into the Databox platform, making data analysis more intuitive, actionable, and accessible. With a strong background in product management and growth, Ziga is passionate about exploring how AI agents and emerging technologies can transform the way businesses analyze data, uncover insights, and make better decisions.
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How to Measure the Impact of a Product Launch With AI and Your Notion Specs
Grade every launch as hit, missed or too early against the target in its Notion spec. Genie, the Databox AI Analyst, checks it in one question.
by Ziga Potocnik · Oct 27
Why did our pipeline drop? How to find the cause in your HubSpot deal notes with AI
Your dashboard shows pipeline fell. The reason is in HubSpot deal notes. Genie reads both and names the cause in one question.
by Ziga Potocnik · Oct 27
Why Did My Organic Traffic Drop? How to Find the Cause With AI and Your Semrush Data
Your traffic chart shows when the drop started. The Semrush MCP connector lets Genie check the four usual causes against it in one question.
by Ziga Potocnik · Oct 22
How to Use AI to Analyze Your Stripe Revenue Data With the Stripe MCP Connector
Your MRR chart shows what changed. The Stripe MCP connector lets Genie, the Databox AI Analyst, read the subscriptions, invoices and payments behind it, so you can see which customers caused the change, in one answer.
by Ziga Potocnik · Oct 22
How AI Agents Are Upgrading Your BI Team with Agentic Analytics
Your data team is drowning. They spend 80% of their time on repetitive reporting and only 20% on strategic analysis. You hired them to be ...
by Ziga Potocnik · Mar 2
What is Headless BI? A Guide for Leaders Who Need Answers, Not Just Dashboards
You have more data than ever, but getting a simple answer feels impossible. Your data lives in dashboards you can’t question and reports that are ...
by Ziga Potocnik · Mar 2
Unlocking Success With the Databox Customer Lifecycle Framework
At Databox, we put our company values at the forefront of everything we do. Prioritizing customer impact is one of the values we focus on ...
by Ziga Potocnik · Feb 11, 2025