Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Avatar Marketing AvatarDann Albright   |  Jun 3

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Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Should you use cost cap or bid cap in your cost control settings for Facebook Ads? Learn which factors to consider from 15 marketers.

Melissa King Marketing   |  Jun 2

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Jun 2

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Product and Design

New: 5 More Databox Integrations Now Support Custom Date Ranges

Five more integrations have been updated to support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  Jun 2

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Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

Masooma Memon Content Marketing   |  Jun 1

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Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Avatar Marketing   |  Jun 1

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SEO

What Is Schema Markup and How Do You Use It for SEO?

Interested in learning how to add schema markup to your SEO strategy? 15 SEO experts share their best tips.

Mara Calvello SEO   |  May 31

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Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  May 31

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Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Elise Dopson Marketing   |  May 30

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Marketing

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Jessica Greene Marketing   |  May 30

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Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

Jessica Greene Marketing   |  May 29

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Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Elise Dopson Content Marketing   |  May 29

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Data Snacks

Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS

Looking for ways to visualize your ROAS from Facebook Ads? In this episode, we’ll show you how to set up and track your ROAS alongside other important metrics to effectively track the performance of your ads.

Monja Dobnik Data Snacks   |  May 28

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Marketing

9 Ways to Break Through a Website Traffic Plateau

Although a website traffic plateau can be tricky to overcome, these 9 expert-backed tips can help drive fresh traffic in no time.

Masooma Memon Marketing   |  May 28

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Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Can you measure the impact and effectiveness of your brand? 60+ marketing pros say yes––here are the brand marketing KPIs they say you should track.

Belynda Cianci Marketing   |  May 28

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Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

In this episode of the Metrics & Chill podcast, learn how the Weidert group helped a client simplify reporting and improve their conversion rates by 77% (year-over-year).

Rachael Bassey Metrics & Chill Podcast   |  May 28

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24 Examples of Stellar Instagram Business Profiles for Marketers on Any Budget

Get inspiration for your organization’s Instagram profile from these 27 accounts recommended by marketing professionals.

Melissa King   |  May 27

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Analytics

Google Analytics vs. Universal Analytics: 4 Main Differences

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Masooma Memon Analytics   |  May 26

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24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Elise Dopson   |  May 26

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Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Struggling to create high-quality content on a consistent basis? What you need is a solid content development framework to streamline the entire process.

Obaid Khan Durrani Content Marketing   |  May 25

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Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Learn whether dynamic search ads work for other businesses and how they optimize their ads and websites for maximum ROI.

Masooma Memon Marketing   |  May 25

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Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  May 25

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Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Melissa King Analytics   |  May 24

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Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Avatar Marketing   |  May 22

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Avatar   |  May 22

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Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Masooma Memon Marketing   |  May 21

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Data Snacks

Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis

In this episode of Data Snacks, we show you how to properly track Bounce Rate by Blog Post so you can see which posts are most relevant and engaging to your audience.

Monja Dobnik Data Snacks   |  May 21

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Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

Mara Calvello Content Marketing   |  May 21

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Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17 Percent

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Rachael Bassey Metrics & Chill Podcast   |  May 21

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Case Study

How Austin and Kat Uses Databox to Make Real-Time Performance Improvements

With Databox, Austin and Kat now have real-time access to their performance data. This enables the team to make important adjustments right now rather than waiting for month-end reports.

Avatar Case Study   |  May 20

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Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

From hashtag research and storytelling techniques to testing different caption lengths and incorporating humor, 40+ social media managers weigh in with their top Instagram caption tips.

Jessica Malnik   |  May 20

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What is Click to Open Rate (CTOR) and How Do You Improve It?

From better copywriting to list segmentation and personalization, here are a dozen tactics you can use to boost your CTOR.

Jessica Malnik   |  May 19

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Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Jessica Greene Content Marketing   |  May 19

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Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

From send time personalization to writing great subject lines, learn how these email marketers achieve boost email CTR.

Avatar Marketing   |  May 19

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26 Most Engaging Instagram Brands (and What We Can Learn From Them)

62.4% of people say they are more likely to interact with brands on Instagram than on other social media channels. Here’s what makes them engage.

Lily Ugbaja   |  May 18

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing   |  May 18

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SEO

What are Branded Keywords? A Guide on Branded Keyword Optimization

Optimizing for your company’s branded keywords is a great way to drive awareness. With these 9 tips, you can ensure that you are using the right branded keywords to get the job done.

Mara Calvello SEO   |  May 17

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Sales

SMART Sales Goal Examples from 30+ Sales Professionals

Need to set more realistic and attainable sales goals? Start with the SMART framework. Here are a few examples from 30+ sales professionals you can swipe.

Belynda Cianci Sales   |  May 15

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  May 14

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Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Rachael Bassey Metrics & Chill Podcast   |  May 14

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10 Essential Social Media Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Elise Dopson   |  May 14

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Case Study

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Avatar Case Study   |  May 13

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Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Jessica Malnik   |  May 13

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Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Jessica Greene Marketing   |  May 13

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Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Masooma Memon Marketing   |  May 12

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Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Marija Hladni Analytics   |  May 12

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Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  May 12

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Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

Elise Dopson Content Marketing   |  May 12

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Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Content Marketing   |  May 12

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16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Jessica Malnik   |  May 11

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Agencies

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Elise Dopson Agencies   |  May 11

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Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Melissa King Analytics   |  May 10

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Marketing

30 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Elise Dopson Marketing   |  May 9

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Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Elise Dopson Analytics   |  May 9

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Marketing

The 6 Most Effective Lead Nurturing Strategies of 2021

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  May 8

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How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Jessica Malnik   |  May 7

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Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Avatar Metrics & Chill Podcast   |  May 7

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Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Mara Calvello Sales   |  May 6

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How to Measure Your Share of Voice on Social Media

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

Masooma Memon   |  May 5

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Marketing

No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Avatar Marketing   |  May 5