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20 Ways to Conduct a Meaningful PPC Audit
Marketing

20 Ways to Conduct a Meaningful PPC Audit

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

Mara Calvello's avatar by Mara Calvello | Dec 22, 2021
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
Google Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...

Elise Dopson's avatar by Elise Dopson | Jul 30, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
Marketing

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...

Melissa King's avatar by Melissa King | Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Marketing

Hey Google, How Do You Optimize for Voice Search?

Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...

Mara Calvello's avatar by Mara Calvello | Dec 7, 2021
How CoSchedule Increased Trials and Product Signups from Content by 30 Percent
Leadership

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill podcast, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule ...

by Kiera Abbamonte | Feb 20, 2024
How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox
Dashboards & Visualization

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox

There are a lot of factors that can stand in the way of growing an agency. Results, for one, and the experience to convert clients. ...

by Kiera Abbamonte | Apr 21, 2022
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Facebook Pages

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...

Melissa King's avatar by Melissa King | Mar 29, 2023
The 22 Best Ecommerce Blogs for Online Retailers in 2021
Ecommerce

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Whether you are thinking about starting an eCommerce business or just launched one, you are probably on the lookout for valuable resources that can help ...

Jessica Malnik's avatar by Jessica Malnik | Apr 17, 2023
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Facebook Ads

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Masooma Memon's avatar by Masooma Memon | Mar 29, 2023