Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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The Psychology of Sales Enablement (INBOUND 18 Session)
You might expect that “sales enablement” begins during the sales process. You know, due to the name. But, Amber Kemmis from SmartBug Media, a HubSpot ...
by Tamara Omerovic · Sep 13, 2018
7 Steps to Creating Contagious Content (INBOUND 18 Session)
In case you haven’t already heard of him, Marcus Sheridan is a living legend within the inbound marketing community. His story has been shared over ...
by Tamara Omerovic · Sep 13, 2018
How To Avoid Analysis Paralysis (INBOUND 18 Session)
10 years ago, digital marketers were deprived of useful data. Unlike today, there was no suite of tools that allowed them to track every visit ...
by Tamara Omerovic · Apr 12, 2023
How To Close Deals Faster at Your Agency (INBOUND 18 Session)
Karl Sakas started off his INBOUND talk with a painful story about one of his current clients, Christine. Christine was talking to a prospect that ...
by Tamara Omerovic · Sep 13, 2018
Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement
A couple of weeks ago, fresh off his announcement of accepting the role as CEO at Lola.com, I hung out with Mike Volpe. Also the ...
by Tamara Omerovic · Sep 12, 2018
Here’s How the HubSpot Blog Drives 5 Million Visits Every Month
When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot. ...
by Tamara Omerovic · Sep 11, 2018
How Treehouse Has Helped 850,000 Students Learn to Code
Treehouse has helped over 850,000 people learn how to code. Founded in 2010, Treehouse was born out of a web design/development community (called By Designers, ...
by Tamara Omerovic · Aug 28, 2018
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...
by Tamara Omerovic · Mar 13, 2023
The 10 Facebook Metrics That Every Marketer is Tracking
This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...
by Tamara Omerovic · Jun 3, 2025
How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...
by Tamara Omerovic · Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...
by Tamara Omerovic · Jan 18, 2022
A Beginner’s Guide to Mobile Website Optimization
What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...
by Tamara Omerovic · Jun 5, 2025
How to Track Your Keyword Rankings in Databox
When news broke in February that HubSpot would be sunsetting its Keyword tool, many HubSpot users were left wondering how and where they’d be able ...
by Tamara Omerovic · Jun 12, 2018
Hiten Shah on the Pillars of a Successful Go-To-Market Strategy
Hiten Shah has been building SaaS products for about 15 years. You may have used a few of them, including KISSmetrics or Crazy Egg. But ...
by Tamara Omerovic · Jun 2, 2025
Inside Help Scout’s Mission to Optimize The Customer Experience First
Nick Francis has worked with his Help Scout co-founders, Denny and Jared, for the last 13 years. Before Help Scout, Nick and his co-founders were ...
by Tamara Omerovic · Sep 19, 2021
Monitor Your Domain, Keyword Rankings, and Competitors with AccuRanker
Hi there, AccuRanker customers 👋 Today, we’re excited to announce our new integration with AccuRanker, allowing you to track and visualize keyword rankings, your top-ranked ...
by Tamara Omerovic · Jul 29, 2019
Meet the First 116 Certified and Premier-Level Databox Partners
One year ago this month, Databox announced its first 52 partners. We hadn’t introduced tiers just yet, but we continued learning as the program grew ...
by Tamara Omerovic · Jun 5, 2025
The Best Time To Send Email, According to Marketing and Sales Experts
When’s the best time to send email? If you were hoping for one, definitive answer to this question, you may need to readjust your expectations. ...
by Tamara Omerovic · Jan 12, 2022
3 Examples of Marketing Videos You Can Film Right From Your Desk
If you’re amazed at how quickly video marketing has exploded in the past 24 months, you shouldn’t be. The signs were there. When you think ...
by Tamara Omerovic · Jun 5, 2025
15 Shopify Integrations to Supercharge Your Store
After surveying more than a dozen Shopify pros, one of the key lessons we learned is that e-commerce experts maximize their success by leveraging Shopify ...
by Tamara Omerovic · Jan 2, 2025
Working Backwards: How to Set Client Goals & Expectations
Between the two of them, Jessica Miller and Sandie Young have 12 years of collective experience in working with and growing PR 20/20 into one ...
by Tamara Omerovic · May 18, 2018