Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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How Your Agency Can Create Interactive Content Without A Developer
Are you familiar with the concept of “content shock”? Here’s the basic idea: your prospects have a limited daily appetite for videos, blog posts, and ...
by Tamara Omerovic · May 18, 2018
Google’s Top Ranking Factors Explained By Applying for A New Job
Have you ever applied for a job? (Of course you have.) Then you can easily understand Google’s top ranking factors. We recently asked our community ...
by Tamara Omerovic · May 17, 2018
15 Free Mobile Apps That Instantly Make Marketers More Productive
What does “being more productive” mean to you? For some marketers, it’s all about mobility. The ability to do things from your mobile phone–from anywhere–has ...
by Tamara Omerovic · Oct 27, 2021
Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program
“Partnerships are key to business success–but only when they’re focused on helping mutual customers be successful.” Databox’s CEO Pete Caputa wrote those words as he introduced ...
by Tamara Omerovic · May 14, 2018
The All-New Scorecard: Your Business’ KPIs Delivered Every Morning
What are your 10 most-important KPIs? Here at Databox, we have what we call our “Company Top 10”, which are the 10 most-important KPIs that ...
by Tamara Omerovic · Dec 19, 2023
The 20 Best Free Software Tools for Startups
The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...
by Tamara Omerovic · Jun 3, 2025
Why Your Content Marketing Playbook Needs to Change
Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...
by Tamara Omerovic · May 1, 2018
New Integration: Track, Visualize, and Improve Your SEO Strategy with Ahrefs + Databox
Today we’re excited to roll out our new integration with Ahrefs, and SEO and competitive research tool used to help marketers analyze the overall volume ...
by Tamara Omerovic · Dec 15, 2021
From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years
In 2014, Russ Perry considered himself a failed entrepreneur. His previous company, an agency, had folded after, in his words, “doing things wrong for so ...
by Tamara Omerovic · Apr 23, 2018
9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience
LinkedIn Ads received a significant overhaul in 2017 to compete with other giants in paid advertising, like Google and Facebook. Over the last three years, ...
by Tamara Omerovic · Apr 19, 2018
Databox Is Launching 185 New Datablocks Today–Here’s How
*Updates: 19 new Datablocks added for Wistia, 11:00am EST 14 new Datablocks added for Drift, 11:28am EST 28 new Datablocks added for Quickbooks, 1:58pm EST ...
by Tamara Omerovic · Aug 26, 2020
How To Become Your Digital Marketing Agency’s Favorite Client
We asked some of our most active marketing agency partners a simple question: “Do you do better work for your best clients?” And a majority ...
by Tamara Omerovic · Apr 21, 2022
The Story Behind Databox’s Mission
If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...
by Tamara Omerovic · Oct 9, 2020
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...
by Tamara Omerovic · Apr 17, 2023
35 HubSpot Features That Users Can’t Live Without
According to the users we surveyed, nothing makes growing traffic, leads and sales easier than HubSpot does. To build an inbound marketing machine, you need ...
by Tamara Omerovic · Aug 31, 2021
44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018
You might be tempted to build a presence across all of the top social networks, since after all, at least some of your customers use ...
by Tamara Omerovic · Jun 5, 2025
![How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/29141704/datasnacks_video_opener-640x360.jpg)
How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]
I wish I could say it was something groundbreaking. Something sexier. But do you really want to know how we increased our new conversations by ...
by Tamara Omerovic · Apr 5, 2018
20 Local Marketing Software Tools to Attract and Engage Nearby Buyers
If you market your business to a local audience, you probably feel like your work is not as quantifiable as you would like. For example, ...
by Tamara Omerovic · Jun 5, 2025
![Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]](https://cdnwebsite.databox.com/wp-content/uploads/2018/04/04150711/jira-blog-640x360.jpg)
Databox + Jira: Our Third Most-Requested Integration Is Now Live [New Integration]
If you’re one of the (many) people that have requested Jira as a supported integration with Databox (it’s our third most-requested integration ever), then in ...
by Tamara Omerovic · Apr 4, 2018
Here’s How We’re Building the Easiest Data Visualization Tool Ever
If you were to sit in on any of our meetings at Databox, you’d notice a common theme around “ease-of-use” in pretty much all of ...
by Tamara Omerovic · Apr 20, 2018
![The Top Content Marketing Formats for 2018 [Survey Results]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/30104547/TopContentMarketingStrategiesBG-640x384.jpg)
The Top Content Marketing Formats for 2018 [Survey Results]
As new marketing tactics, channels and formats pop up almost every day, marketers must constantly choose between sticking with the strategies that have been working for ...
by Tamara Omerovic · Jul 11, 2024