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Acquisition costs will be tough to keep down.
Churn will be high.
You need to build sales pipeline quickly, and… You can’t pay for it.
Imagine that *that* is your go-to-market customer profile upon starting a new job.
For Dan Slagen (and for anyone serving the SMB), this was the reality.
Dan joined ThriveHive in the midst of a product pivot a little over a year ago.
Instead of offering an all-in-one marketing automation solution for small local businesses, ThriveHive was going all-in on local SEO.
Only local SEO.
The product and overall go-to-market approach would need to change.
Most importantly, they needed to find cost-efficient channels for growing the business, as going upmarket is obviously out of the equation when your product is built on local SEO.
So, paid was out. As was long-term SEO plays like blogging.
As it turns out, Dan and ThriveHive found their area of high-leverage with a free SEO grader, partnerships to help distribute it, and….a TV show?
Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.
At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
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Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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