Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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![The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/27131907/GoogleAcquisitionDataSnackBG-640x384.jpg)
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...
by Tamara Omerovic · Jun 10, 2024
![The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/26115448/HubSpotMetricsBG-640x384.png)
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...
by Tamara Omerovic · Jun 5, 2025
It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...
by Tamara Omerovic · Feb 20, 2018
How This 2-Person Agency Helps Clients Understand The Story Behind Their Data
Before Advancify became a Databox Partner, the two founders, Kris and Matt, actually had a pretty refined process for tracking data. They used Google Analytics as ...
by Tamara Omerovic · Apr 22, 2022
Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...
by Tamara Omerovic · Sep 19, 2021
The Tools & Technology That Fuel Agency Growth
Elyse Flynn Meyer saw firsthand how HubSpot, and more broadly, inbound marketing would change the way that businesses marketed themselves. First, as a user working ...
by Tamara Omerovic · Feb 12, 2018
![Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/02/08165433/linkedinengagementbg-640x384.jpg)
Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]
Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. Last month we increased referral traffic ...
by Tamara Omerovic · Jun 10, 2024
Facebook Ads Features The Experts Gush About
Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...
by Tamara Omerovic · Jun 5, 2025
Drift’s Approach for Getting Closest to the Customer
“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...
by Tamara Omerovic · Sep 24, 2021
13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...
by Tamara Omerovic · Jun 5, 2025
How Ceros is Disrupting Content Marketing & Why You Need to Care
When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...
by Tamara Omerovic · Jun 3, 2025
How to Track Your Most Important KPIs Using Databox’s Datablock Library
Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...
by Tamara Omerovic · Jul 17, 2025
![How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]](https://cdnwebsite.databox.com/wp-content/uploads/2018/01/31161112/CerosWebinarPostBG-640x384.jpg)
How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]
Are you frustrated with the low performance of traditional lead capture tools? We have heard a consistent story from our community of digital agencies- standard ...
by Tamara Omerovic · Jan 31, 2018
Forget the Funnel: How SaaS Marketers Can Think More Strategically
In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...
by Tamara Omerovic · Sep 24, 2021
Project Gemini: Tettra’s Journey to Profitability
It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...
by Tamara Omerovic · Nov 12, 2020
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...
by Tamara Omerovic · Jun 5, 2025
Help Scout’s Next Phase of Growth
Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...
by Tamara Omerovic · Sep 24, 2021
12 Proof Points that Ebooks Are Not Dead
In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...
by Tamara Omerovic · Jun 3, 2025
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...
by Tamara Omerovic · Sep 24, 2021
What Changes After Your First 100 Customers? [Podcast]
When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...
by Tamara Omerovic · Sep 24, 2021
How Inbound Norway is Improving Client Retention with Databox
“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...
by Tamara Omerovic · Jan 12, 2018