About the author
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...
Whether you’re an in-house marketer or one working at a marketing agency, tracking performance data is only half the battle. You also need to present ...
When it comes to voices in the content marketing space, there are few who both understand and respect the craft like Jimmy Daly does. Often, ...
“I have spent years trying to find the right reporting solution. Before Databox, client reporting was definitely a challenge. It took time, but more importantly, ...
“Since we started using Databox, instead of having to go to Google Analytics, Search Console, HubSpot, and wherever performance data is being held, a client ...
A couple of weeks ago, I spent some time chatting with Chris Savage, founder and CEO at Wistia. We’ve already had Chris on Ground Up ...
As you (may) already know, we’re passionate about helping agencies automate their client reports so they can spend less time hunting and gathering data, and ...
“From my background, I knew that reporting wasn’t a waste of time. It’s really important, but you’ve got to collect the right information. I actually ...
For SaaS companies, everything has a footprint. Pretty much every point in the customer journey is measurable, from free trials to churn to reactivations (and ...
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