Ground Up Podcast

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

John Bonini on November 13, 2018 • 1 minute read

A couple of weeks ago, I spent some time chatting with Chris Savage, founder and CEO at Wistia.

We’ve already had Chris on Ground Up once before to share Wistia’s origin story and what worked/hasn’t worked on their journey to where they are today.

But then Wistia bought out its investors and launched an original series. We figured it was as good a time as any to have our first repeat guest on Ground Up.

So, I’ll affectionately refer to this one as Chris Savage: The Sequel.

Enjoy.

Click here to listen on Apple Podcasts.

Or, click here to listen on Overcast.

Or, listen below via Soundcloud.

About the author

John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast | Mar 17 2020

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast | Feb 26 2020

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

Join 30,307 subscribers to receive latest posts.

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.