Ground Up Podcast

Wistia’s Long, Steady, Overnight Success Story

Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, and takes a look back at 12 years in SaaS.

John Bonini John Bonini on March 15, 2018 • 1 minute read

Chris Savage figured $60k would be enough.

After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite modest.

“We wanted to make $60k total,” said Savage. “We figured at $30k each, we’d be ecstatic. We’d be able to survive.”

Savage and Schwartz’s total living expenses at the time were around $1,600/mo., which included rent in a 10-person house in Cambridge, Mass., food, and servers.

“Our first customer paid us $400/month, which was great. We were like, ‘we just need three more and we’ll break even.’ The vision was not huge back then.”

But technology, as well as the explosion of branded content, were in their favor.

Smartphones, social media, live streaming–the technological advancements of the next several years would create a wave that Wistia was well-positioned to ride.

In my recent conversation with Wistia’s founder and CEO, I asked him about those early years, how they generated initial traction, the inspiration behind their quirky brand, and where Wistia is headed next.

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About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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