Ground Up Podcast

Wistia’s Long, Steady, Overnight Success Story

Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, and takes a look back at 12 years in SaaS.

John Bonini John Bonini on March 15, 2018 • 1 minute read

Chris Savage figured $60k would be enough.

After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite modest.

“We wanted to make $60k total,” said Savage. “We figured at $30k each, we’d be ecstatic. We’d be able to survive.”

Savage and Schwartz’s total living expenses at the time were around $1,600/mo., which included rent in a 10-person house in Cambridge, Mass., food, and servers.

“Our first customer paid us $400/month, which was great. We were like, ‘we just need three more and we’ll break even.’ The vision was not huge back then.”

But technology, as well as the explosion of branded content, were in their favor.

Smartphones, social media, live streaming–the technological advancements of the next several years would create a wave that Wistia was well-positioned to ride.

In my recent conversation with Wistia’s founder and CEO, I asked him about those early years, how they generated initial traction, the inspiration behind their quirky brand, and where Wistia is headed next.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9

Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2

Read more

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25