Ground Up Podcast

Wistia’s Long, Steady, Overnight Success Story

Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, and takes a look back at 12 years in SaaS.

John Bonini John Bonini on March 15, 2018 • 1 minute read

Chris Savage figured $60k would be enough.

After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite modest.

“We wanted to make $60k total,” said Savage. “We figured at $30k each, we’d be ecstatic. We’d be able to survive.”

Savage and Schwartz’s total living expenses at the time were around $1,600/mo., which included rent in a 10-person house in Cambridge, Mass., food, and servers.

“Our first customer paid us $400/month, which was great. We were like, ‘we just need three more and we’ll break even.’ The vision was not huge back then.”

But technology, as well as the explosion of branded content, were in their favor.

Smartphones, social media, live streaming–the technological advancements of the next several years would create a wave that Wistia was well-positioned to ride.

In my recent conversation with Wistia’s founder and CEO, I asked him about those early years, how they generated initial traction, the inspiration behind their quirky brand, and where Wistia is headed next.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

Lessons From One of the World’s Best Content Marketers

On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

Ground Up Podcast   |  Jan 29

Read more

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Ground Up Podcast   |  Jan 29

Read more

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople

On this episode of Ground Up, Brian Moseley joins Pete Caputa as they walk through all of the sales lessons they’ve learned in working together for the last 22 months.

Ground Up Podcast   |  Jan 22