Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)
After consulting on top of funnel metrics for many clients, Gabe Wahhab from Square 2 Marketing loves Google Analytics for one big reason. Google Analytics gives him ...
by Tamara Omerovic · Sep 27, 2017
How To Predict Inbound Marketing Results (Inbound 2017 Session)
The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...
by Tamara Omerovic · Sep 26, 2017
IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients
In mid-2017, IMPACT, a Diamond HubSpot Partner based in Wallingford, CT, found itself grappling with two common questions that concern most digital marketing agencies. “What ...
by Tamara Omerovic · Jun 5, 2025
How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients
The team from Revenue River, a digital solutions agency based in Golden, CO, are rightfully proud of the process-driven culture they have built over the ...
by Tamara Omerovic · Jun 5, 2025
How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier
At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...
by Tamara Omerovic · Jun 5, 2025
Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies
Do you know how your marketing results stack up against other similar companies? We have heard the story from data-driven marketers over and over again: ...
by Tamara Omerovic · Sep 15, 2017
The Topic Cluster Content Strategy Explained by Visiting a Casino
HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...
by Tamara Omerovic · Jun 5, 2025
Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)
Imagine that you are creating a digital marketing plan for the year. Which of the following goals sounds like it will actually motivate your team ...
by Tamara Omerovic · Apr 9, 2024
These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…
When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...
by Tamara Omerovic · Jan 12, 2022
![How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2017/09/01112108/RheoTVCaseStudyBG-640x384.jpg)
How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]
Imagine you are on a business trip, and you return to your hotel room after a 12-hour day of meetings and emails. You flop onto ...
by Tamara Omerovic · Apr 23, 2024
![Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]](https://cdnwebsite.databox.com/wp-content/uploads/2017/08/08104512/LeadsbyChannelBG-640x384.jpg)
Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]
Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...
by Tamara Omerovic · Jun 5, 2025
22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.
If you want to create an inbound machine for yourself or clients, you need to be ready to look at every step of your process ...
by Tamara Omerovic · Jun 5, 2025
Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else
If you want to build an organic traffic growth machine, you can’t wait for the Google Search Console, Google Analytics or HubSpot data to roll in. ...
by Tamara Omerovic · Dec 20, 2021
14 Inbound Marketing Podcasts Ranked By Popularity
Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...
by Tamara Omerovic · Jun 5, 2025
Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk
If you have ever created a company landing page, you probably used one metric to define success: how many people click the big freaking button (aka call-to-action)? ...
by Tamara Omerovic · Jun 3, 2025
How to Position Automated Marketing Reporting To Your Clients
“Does this actually matter to clients? I am not sure if they will give a crap about this…” You can already hear your account managers muttering this as ...
by Tamara Omerovic · Jun 5, 2025
How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions
As a software startup, the Turnkey Office Space team must spend their digital marketing budget wisely if they want to meet aggressive growth goals. Edward ...
by Tamara Omerovic · Jun 3, 2025
Learn How to Automate Marketing Reporting in Databox with These 17 Animated GIFs
After talking to hundreds of marketers about collecting and analyzing data, I realized one thing: marketers DREAD the monthly marketing report for their boss or client. ...
by Tamara Omerovic · Jun 5, 2025
4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers. ...
by Tamara Omerovic · Jun 5, 2025
The 6 HubSpot Marketing Dashboards Your Agency Needs to Fully Automate Client Reporting
When we initially started the Databox Partner Program in January 2017, only about 10 brave HubSpot agencies were willing to give us a shot. Those 10 ...
by Tamara Omerovic · Sep 2
![4 Telling Signs That Your Business Has Hit A Ceiling [Interview]](https://cdnwebsite.databox.com/wp-content/uploads/2017/07/06114614/MarisaEOSPostBG-640x384.jpg)
4 Telling Signs That Your Business Has Hit A Ceiling [Interview]
Perhaps you started your business for increased flexibility in your life. You wanted to be your own boss and make your own rules. Or, maybe ...
by Tamara Omerovic · Dec 3, 2021