Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours
You have just 10 seconds to communicate your product’s value to the typical first-time website visitor, according to the Nielsen Norman Group. Therefore, you need ...
by Tamara Omerovic · Jun 5, 2025
10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps
Converting your team to Agile can be a massive undertaking with plenty of internal skepticism. Sure, every member of the marketing team may be over-worked, ...
by Tamara Omerovic · Jun 5, 2025
90 Marketing Leaders Reveal What They Really Want From an Agency Partner
75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...
by Tamara Omerovic · Jul 7, 2024
How This Veteran Agency Leader Leverages Data to Win Bigger Accounts
At the end of 2016, Kuno Creative wanted to uncover the factors that separated profitable clients from unprofitable ones. John McTigue and Chris Knipper, the leaders ...
by Tamara Omerovic · Jun 5, 2025
How 17 Agencies Use Data To Pitch Prospective Clients
If you are still using a high-level, services-oriented, generic powerpoint pitch, these 17 agencies are probably closing more new business than you. In the past 5 months, ...
by Tamara Omerovic · Jun 5, 2025
How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...
by Tamara Omerovic · May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...
by Tamara Omerovic · Jun 2, 2025
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...
by Tamara Omerovic · Jan 11, 2022
6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...
by Tamara Omerovic · Jan 12, 2022
12 Confusing Google Analytics Terms That Marketers Need to Know
Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...
by Tamara Omerovic · Nov 26, 2021
How Content Curation Can Help You Quickly Build A Big, Loyal Email List
Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...
by Tamara Omerovic · Jan 12, 2022
The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...
by Tamara Omerovic · Apr 9, 2024
The Best SEO Tools & Features According to 35 Marketing Experts
Are you making intentional decisions to grow your organic traffic? Yes, yes, you might be writing content to target specific keywords. And you are probably ...
by Tamara Omerovic · Jun 5, 2025
How 31 Marketing Agencies Created an Unbeatable Value Proposition by Choosing a Niche
You probably have heard it over and over again from multiple agency consultants by now: selecting a niche is the most reliable way to improve ...
by Tamara Omerovic · Jun 5, 2025
4 productivity tips to start the new year off right
Anyone who knows me knows that I love lists and organization. Actually, love might be an understatement since I have lists for my lists. Seriously. ...
by Tamara Omerovic · Feb 27, 2017
One more step toward true badass-ery
At Databox, we believe in making our users feel badass, and a big part of making that happen is carefully listening to candid feedback. So ...
by Tamara Omerovic · Jun 5, 2025
5 tried-and-true tips for better holiday marketing
Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...
by Tamara Omerovic · Mar 21, 2022
Introducing Databox Early Access
“God, I’d love not to have to dig through 8 f***ing dashboards each day just to know when something important changed.” Sound familiar? That’s what ...
by Tamara Omerovic · May 1, 2024
Are we there yet?
Most of our team at Databox’s Boston HQ has easy access to the MBTA (Boston’s subway, called the “T”). And yet I’m still the only ...
by Tamara Omerovic · Sep 2
4 Tips for Professional Development
In my last post I talked about how creating professional development plans for your employees is a key component of being a good manager. But ...
by Tamara Omerovic · May 3, 2024
4 tips to be a better manager
“So what’s your management style?” I get asked this question in almost every interview I conduct. It’s a critical question for many candidates, especially given ...
by Tamara Omerovic · Feb 25, 2022