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Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

How To Close Deals Faster at Your Agency (INBOUND 18 Session)
Sales

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas started off his INBOUND talk with a painful story about one of his current clients, Christine. Christine was talking to a prospect that ...

Author's avatar by Tamara Omerovic | Sep 13, 2018
Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement
Marketing

Mike Volpe on the Current State of Inbound Marketing & What It Takes to Build a Movement

A couple of weeks ago, fresh off his announcement of accepting the role as CEO at Lola.com, I hung out with Mike Volpe. Also the ...

Author's avatar by Tamara Omerovic | Sep 12, 2018
Here’s How the HubSpot Blog Drives 5 Million Visits Every Month
Hubspot

Here’s How the HubSpot Blog Drives 5 Million Visits Every Month

When it comes to inbound marketing, and more specifically, leveraging content marketing to attract customers to your website, there’s no better case study than HubSpot. ...

Author's avatar by Tamara Omerovic | Sep 11, 2018
How Treehouse Has Helped 850,000 Students Learn to Code
Leadership

How Treehouse Has Helped 850,000 Students Learn to Code

Treehouse has helped over 850,000 people learn how to code. Founded in 2010, Treehouse was born out of a web design/development community (called By Designers, ...

Author's avatar by Tamara Omerovic | Aug 28, 2018
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
Goals & Forecasts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Author's avatar by Tamara Omerovic | Mar 13, 2023
The 10 Facebook Metrics That Every Marketer is Tracking
Facebook Pages

The 10 Facebook Metrics That Every Marketer is Tracking

This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...

Author's avatar by Tamara Omerovic | Jun 3
How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...

Author's avatar by Tamara Omerovic | Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Author's avatar by Tamara Omerovic | Jan 18, 2022
A Beginner’s Guide to Mobile Website Optimization
Marketing

A Beginner’s Guide to Mobile Website Optimization

What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...

Author's avatar by Tamara Omerovic | Jun 5
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