Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
Connect with the author
![Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/29141704/datasnacks_video_opener-640x360.jpg)
Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]
Subscribers say they hate it. Businesses love it. The Direct Marketing Associations (DMA) says it’s still the top digital marketing channel in terms of ROI. ...
by Tamara Omerovic · Jan 12, 2022
32+ Live Website Chat Features You Need If You Want More Leads
On the popular pages of your website, a small fraction of your site visitors click your calls to action (CTA) like (“Request a Consultation”, “Get ...
by Tamara Omerovic · Jun 3, 2025
Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]
The traditional view of your sales funnel is broken. When your marketing team is making bets on where to focus growth and optimization efforts, you ...
by Tamara Omerovic · Dec 18, 2023
Basecamp’s Journey to 100,000 Paying Customers
What if I told you that Basecamp was, sort of, an accident? In 1999, Jason Fried’s design agency, 37Signals, developed an internal tool to solve ...
by Tamara Omerovic · Sep 19, 2021
52 Tips to Improve Company Blog Performance
Have you ever felt that business blogging just wasn’t worth the effort? Have you caught yourself saying things like, “Decision-makers in my industry don’t seem ...
by Tamara Omerovic · Jun 5, 2025
Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]
How do I improve my website conversion rate? What’s the best way to track it? What’s considered a good website conversion rate? At Databox, our ...
by Tamara Omerovic · Dec 18, 2023
![How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/20172922/TwoDataSnacksSEO3-640x384.jpg)
How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]
How do I rank on page one of Google? How hard is it to improve my search engine rankings? How do I increase my organic ...
by Tamara Omerovic · Mar 20, 2018
![4 Fixable Marketing Agency Challenges <br> [2018 HubSpot Agency Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/19142637/HSAgencyReportBG-640x384.jpg)
4 Fixable Marketing Agency Challenges <br> [2018 HubSpot Agency Study]
HubSpot recently released the results from their annual survey on obstacles that prevent agencies from growing. In their 2018 Agency Growth Report, they sampled over 1,000 ...
by Tamara Omerovic · May 1, 2024
Your Business Performance Never Looked Better
What happens when you allow a marketer to create a more consolidated view of business performance without needing to manipulate data in spreadsheets or design ...
by Tamara Omerovic · Jul 17, 2025
Wistia’s Long, Steady, Overnight Success Story
Chris Savage figured $60k would be enough. After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite ...
by Tamara Omerovic · Mar 15, 2018
How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics
If you use Google Analytics to measure your content marketing, you have probably noticed that it does not offer two valuable dimensions for analyzing your ...
by Tamara Omerovic · Jun 5, 2025
Client KPI Dashboards, Goals, Alerts + 8 More Features Your Agency’s Reporting Tool Needs
In the year since we launched the Databox Partner Program, we’ve gone from 10 to 1,000+ agencies actively using our software to monitor, report and ...
by Tamara Omerovic · Jun 5, 2025
![How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/09170420/DataSnack4BG-640x384.jpg)
How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]
It’s been just over a month since we launched the Data Snacks series, and one of the primary goals was to hear from you, the ...
by Tamara Omerovic · Jun 5, 2025
Garbage In, Garbage Out – The Impact of Data Quality on Data Insights
We have some spectacular new tools for gathering, analyzing and visualizing sales/marketing data these days. Most of us assume that all data points are created equal. ...
by Tamara Omerovic · Apr 14, 2023
How Companies like Apple, Facebook (And Others) Build Habit-Forming Products
It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It ...
by Tamara Omerovic · Mar 8, 2018
![Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/09172702/eventbrite-blog-640x360.jpg)
Now You Can Track & Visualize Your Eventbrite KPIs in Real Time [New Integration]
Ready to take your event marketing strategy to new heights? Starting today, Databox can help. We’re excited to officially announce our new integration with Eventbrite, ...
by Tamara Omerovic · Mar 9, 2018
Improve Marketing Agency Efficiency with These 20 Software Tools
In the 2018 HubSpot Agency Growth Report, representatives from over 1000 digital marketing agencies shared their biggest pains from 2017. Agencies were asked about the ...
by Tamara Omerovic · Jun 5, 2025
How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts
In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams. As you can ...
by Tamara Omerovic · Jan 21, 2022
Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers
The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...
by Tamara Omerovic · Jun 3, 2025
How One SaaS Startup Achieved Profitability in 2 Years
Andy Cook, cofounder of Tettra, was having trouble raising money. The company that he and his childhood friend, Nelson Joyce, had founded was running out ...
by Tamara Omerovic · Jun 2, 2025
65 Common SEO Mistakes (And How The Experts Fix Them)
SEO is an incredibly complicated subject. Rather than put in the time and energy to understand the entire discipline, many marketers choose to stick to ...
by Tamara Omerovic · Jun 5, 2025