Author's avatar

Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Marketing

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Maria Pergolino had never heard of ActiveCampaign.  Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...

Author's avatar by Tamara Omerovic | Dec 10, 2019
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Marketing

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.”  He calls it naively confident, in that (at ...

Author's avatar by Tamara Omerovic | Nov 14, 2019
The 40 Best HubSpot Integrations (Survey-Backed)
Hubspot

The 40 Best HubSpot Integrations (Survey-Backed)

There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...

Author's avatar by Tamara Omerovic | Jun 3
Introducing the Predictable Performance Training Course
Goals & Forecasts

Introducing the Predictable Performance Training Course

Listen, I know nothing about your personal finances. But, here’s what I do know––you don’t wait for paper statements to arrive by snail mail in ...

Author's avatar by Tamara Omerovic | May 4, 2024
From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman
Marketing

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

Imagine this: It’s 2008 and simply having a blog as a business is a massive competitive advantage. Ellie Mirman remembers. She was at HubSpot in ...

Author's avatar by Tamara Omerovic | Oct 25, 2019
Now in Databox: Monitor All of Your Important Business Metrics From One Screen
Product Updates

Now in Databox: Monitor All of Your Important Business Metrics From One Screen

It all starts with one metric, right? And then another. And another. And so on. But, when it comes to tracking performance, the process of ...

Author's avatar by Tamara Omerovic | Dec 1, 2021
23 Proven Email Marketing Tips From Top Digital Marketers
Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

If you think that email is an oversaturated channel, you probably haven’t discovered these email marketing tips yet. Even in 2019, email is still one ...

Author's avatar by Tamara Omerovic | Jun 3
Save Time with These Ready-to-Use & Free Marketing Templates
Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Let me know if this sounds familiar: you’re staring at a blank page, about to spend a long afternoon creating a marketing asset from scratch. ...

Author's avatar by Tamara Omerovic | Apr 3
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...

Author's avatar by Tamara Omerovic | Jan 21, 2023
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.