Product and Design

Your Business Performance Never Looked Better

We’ve redesigned charts and visualizations to give you more control over the look, feel, and functionality of your performance data.

John Bonini John Bonini on March 15, 2018 • 5 minute read

What happens when you allow a marketer to create a more consolidated view of performance without needing to manipulate data in spreadsheets or design reports in slide decks?

And what happens when you allow them to do that quickly?

Great things happen when you enable people to view all their data in one spot.

“I’m a student of Edward Tufte, and one of the lessons he preaches is, ‘give the viewer the greatest amount of ideas in the shortest amount of time in the smallest space’–these updates allow us to do that for our business,” said Chris Handy, founder of ClosedWon. “Databox allows us to skip trying to understand what the data is, and move straight to what it means and what to do about it.”

This is unprecedented.

In my experience, insights are rarely accessible. Marketers often need to pull data from 12 different tools and then make sense of it all before they can visualize anything in a way that identifies actionable insights.

When people start using Databox, their primary goal is to pull all of that scattered data into one place so that everyone on their team can have access to it on all their devices.

In the beginning, we just focused on helping marketers visualize their key performance indicators (KPIs). Our latest update gives users the ability to more quickly identify the reasons why metrics are (or aren’t) moving.

With these changes, Databox is making in-depth performance insights and analysis even more accessible (and beautiful) for everyone.

Here’s what we’ve changed…

 

It’s never been easier to create in-depth (and beautiful) views of performance

Our engineering team completely reworked all the charts and graphs within Databox, so the first thing you’ll notice with these updates are the visual changes.

The new charts and graphs are not only visually stunning, but changes in their functionality now allow for deeper analysis of your performance data. (More on that later.)

Here are just a few examples of how your performance data now looks with just a few clicks.

charts wide preview charts tv 1 preview charts tv 4 preview

We’ve completely reworked all charts, graphs, and supported functionality on mobile, too.

mobile wide preview

Along with the reworked charts and graphs, we’ve also added additional colors and themes so you can have more control over the look and feel of your reports.

color change animation1

Get advanced funnel and channel attribution insights

Both line graphs and bar graphs in Databox now support multi-dimensional metrics. This means you can plot things like sessions by channel(s) in one multi-line graph and track daily, weekly, and monthly fluctuations in order to identify strengths and weaknesses in your strategy.

Previously you could track multi-dimensional metrics like these using a pie chart, a great visualization, however one that doesn’t allow the level of granularity to be able to identify spikes (or drops) in performance on a daily or weekly basis.

In this line graph, you’re seeing sessions by channel tracked month-to-date. As you can see, the multi-dimensional line graph provides greater insight into the highs and lows of your month. This can inspire more productive dialogue around adjustments that can be made.

Screen Shot 2018 03 14 at 10.56.11 PM

We’ve also added the option to select a “stacked chart” in both line graphs and bar graphs, giving you additional customization options for viewing your data.

Screen Shot 2018 03 15 at 9.34.20 AM

Here’s what a bar graph tracking new vs. returning visitors (compared to the previous period) looks like.

Screen Shot 2018 03 15 at 12.32.49 AM

You can also now swap the x-axis of a bar graph to sort by dimension instead of a specific time series. (For example, in the chart above, you’re seeing new vs. returning visitors tracked over the course of February. In the chart below, you’re seeing that same data sorted by dimension rather than time series.)

Screen Shot 2018 03 15 at 12.36.10 AM

“With these new stacked line and bar graphs, we’re able to understand performance in real time with as little effort as possible,” said Handy from ClosedWon. “This allows us to adjust behavior as needed without having to scroll through countless spreadsheets or screens in other apps. It removes the processing of information associated with checking data in all of these other places.”

The funnel visualization has been redesigned to be a more direct reflection of conversion rates. Now you can also choose to track conversion rates in your funnel step-by-step, or from first value to conversion.

Screen Shot 2018 03 15 at 12.39.34 AM

Want to see how your business performance looks with these types of visualizations?

Sign up for our free account.

It’s free forever and you can start tracking key performance metrics in minutes.

Making performance insights more accessible to everyone

These updates mark Databox’s transition from just a performance monitoring tool to a tool that enables deeper analysis, too.

As excited as we are to announce these updates, we’re equally as excited to share that this is only the first wave of updates and improvements coming to charts and visualizations in the coming months.

Rest assured, though, we’re staying to true to our roots of being the “easiest to setup” and “easiest to use” data visualization tool available (according to G2Crowd). To that end, we’ll be updating our templates and pre-configured Datablocks in the next few weeks so you can just drag these new vizualiztion types onto your existing Databoards.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
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