Ground Up Podcast

How One SaaS Startup Achieved Profitability in 2 Years

Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability.

John Bonini John Bonini on February 27, 2018 • 1 minute read

Andy Cook, cofounder of Tettra, was having trouble raising money.

The company that he and his childhood friend, Nelson Joyce, had founded was running out of money, so they figured they’d go the same route as every other software company and raise a seed round.

“At some point after we’d been trying for three months and had no good leads, we were like, ‘we’re not going to be able to close this round, it’s just not going to happen. What do we do?” remembers Cook. “We needed to get to profitability because that was the only way to survive.”

Tettra isn’t every other software company.

For starters, its founders met in 7th grade. Okay, so while that has little bearing on the product itself, they build, market, and sell like neighbors–humanly. Pragmatically.

This makes the song and dance of fundraising a little unnatural for both of them.

Tettra is built on the premise of making collaboration, and knowledge sharing, easier. Naturally, Cook and Joyce are passionate about the potential of the company, so rather than chase funding, they decided to chase a much more ambitious goal–profitability.

This is their story, and I decided to start it off not at the point of going to market, or the prototype, but something much more interesting–their friendship.

Subscribe to Ground Up on iTunes and get notified when new episodes go live.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

On today’s Ground Table episode, we discuss and debate the current state of website conversions.

Ground Up Podcast   |  Feb 21

Read more

Lessons From One of the World’s Best Content Marketers

On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

Ground Up Podcast   |  Jan 29

Read more

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Ground Up Podcast   |  Jan 29