Articles by Tamara Omerovic
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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How (and Why) ThriveHive Went All-In On Small, Local Businesses
Acquisition costs will be tough to keep down. Churn will be high. You need to build sales pipeline quickly, and… You can’t pay for it. ...
by Tamara Omerovic · Nov 26, 2019
How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Maria Pergolino had never heard of ActiveCampaign. Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...
by Tamara Omerovic · Dec 10, 2019
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.” He calls it naively confident, in that (at ...
by Tamara Omerovic · Nov 14, 2019
The 40 Best HubSpot Integrations (Survey-Backed)
There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...
by Tamara Omerovic · Jun 3, 2025
Introducing the Predictable Performance Training Course
Listen, I know nothing about your personal finances. But, here’s what I do know––you don’t wait for paper statements to arrive by snail mail in ...
by Tamara Omerovic · May 4, 2024
From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman
Imagine this: It’s 2008 and simply having a blog as a business is a massive competitive advantage. Ellie Mirman remembers. She was at HubSpot in ...
by Tamara Omerovic · Oct 25, 2019
Now in Databox: Monitor All of Your Important Business Metrics From One Screen
It all starts with one metric, right? And then another. And another. And so on. But, when it comes to tracking performance, the process of ...
by Tamara Omerovic · Dec 1, 2021
23 Proven Email Marketing Tips From Top Digital Marketers
If you think that email is an oversaturated channel, you probably haven’t discovered these email marketing tips yet. Even in 2019, email is still one ...
by Tamara Omerovic · Jun 3, 2025
Save Time with These Ready-to-Use & Free Marketing Templates
Let me know if this sounds familiar: you’re staring at a blank page, about to spend a long afternoon creating a marketing asset from scratch. ...
by Tamara Omerovic · Apr 3, 2025
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...
by Tamara Omerovic · Jan 21, 2023
26 Marketing Agency Account Manager Interview Questions
Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...
by Tamara Omerovic · Jul 30, 2021
New Integration: Track & Visualize Your Sales Engagement with Outreach
Hi there, Outreach customers 👋 Today, we’re excited to announce our new integration with Outreach, allowing you to track and visualize your sales engagement and ...
by Tamara Omerovic · Jul 1, 2019
New Integration: Monitor Your Overall Search Presence with Google My Business
Hi there, Google My Business users 👋 Today, we’re happy to announce our new integration with Google My Business, allowing you to track and visualize ...
by Tamara Omerovic · Jun 10, 2019
How to Track Your Content Editorial Calendar in Databox
A couple of weeks ago I built a Databoard in order to track our editorial output here at Databox. (Seen below.) Now, before I even ...
by Tamara Omerovic · May 14, 2019
New Integration: Track & Visualize Campaign Performance with Twitter Ads
Hi there, Twitter advertisers 👋 Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on ...
by Tamara Omerovic · Apr 22, 2022
New Integration: Visualize Your Online Store Performance with WooCommerce
Hello there, WooCommerce customers 👋 Today we’re officially announcing our integration with WooCommerce, which means you can now track and visualize all of your important ...
by Tamara Omerovic · Mar 22, 2019
5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
It’s the end of the month. You’ve just spent the last 30 or so days heads down on the work, executing projects, putting out fires, ...
by Tamara Omerovic · Dec 18, 2023
New Integration: Track Your Email & Marketing Automation KPIs with Klaviyo
Greetings, Klaviyo users 👋🏻 Exciting news––we’ve recently launched an integration with Klaviyo, meaning you can now track all of your Klaviyo email + marketing automation ...
by Tamara Omerovic · Apr 12, 2023
New in Databox: Easily Switch Between Databoards Inside the Designer
You wanted an easier way to switch between all of the Databoards in your account. We listened. Now, our new Databoard Dropdown allows you to ...
by Tamara Omerovic · Feb 27, 2019
New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
Hi there, SharpSpring customers 👋🏻 Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...
by Tamara Omerovic · Apr 22, 2022
Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...
by Tamara Omerovic · Feb 21, 2019