Marketing
Approaches, tactics and advice for marketers
Latest Posts
The Best Social Media Platforms for Business According to 30+ Experts
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
The 11 Best Pipedrive CRM Features According to Sales Pros
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
26 Ways for Improving Your Ecommerce Conversion Rate
Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
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