Marketing

Approaches, tactics and advice for marketers

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Cleanup Your Bad CRM Data Like the Pros Dore
Marketing

Cleanup Your Bad CRM Data Like the Pros Dore

Data and marketing. The two go together like peanut butter and jelly.  Why? Clean, complete and accurate data is the key to marketing personalization and ...

Belynda Cianci's avatar by Belynda Cianci | Jul 18, 2024
13 Ways to Increase Your Company’s Share of Voice
Marketing

13 Ways to Increase Your Company’s Share of Voice

Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...

Archita Sharma's avatar by Archita Sharma | Apr 9, 2025
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Marketing

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Masooma Memon's avatar by Masooma Memon | Jul 10, 2025
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
34 Marketing Metrics to Include in Every Marketing Report
Marketing

34 Marketing Metrics to Include in Every Marketing Report

According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...

Masooma Memon's avatar by Masooma Memon | May 1, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Jessica Malnik's avatar by Jessica Malnik | Jan 21, 2022
37 Ways High-Ranking Marketers Improve Their Website Domain Authority
Marketing

37 Ways High-Ranking Marketers Improve Their Website Domain Authority

If you’re investing in content marketing, you’re undoubtedly spending some time and effort trying to find ways to improve your search rankings. And if you ...

Maham S. Chappal's avatar by Maham S. Chappal | May 19, 2022
23 Effective Ways to Reduce Email Unsubscribes
Marketing

23 Effective Ways to Reduce Email Unsubscribes

Your email list is your ATM.  I first heard this while listening to a talk from Noah Kagan a few years ago.  Email marketing is ...

Jessica Malnik's avatar by Jessica Malnik | Apr 10, 2025
Dwell Time for SEO: What It Means & 25 Ways to Improve It
Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...

Masooma Memon's avatar by Masooma Memon | Feb 2, 2023
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...

Archita Sharma's avatar by Archita Sharma | Nov 8, 2023
46 Tips for Writing A Cold Email That Actually Gets A Response
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

Is cold email dead?  Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...

Jessica Malnik's avatar by Jessica Malnik | Apr 4, 2023
New Integration: Monitor Ad Engagement with StackAdapt + Databox
Marketing

New Integration: Monitor Ad Engagement with StackAdapt + Databox

Hi there, StackAdapt users 👋 Today, we’re excited to announce our new integration with StackAdapt, allowing you to track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside ...

Tamara Omerovic's avatar by Tamara Omerovic | Jul 29, 2020
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