Marketing

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16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

How many website visitors added an item to their cart but didn’t buy?  Or, how many people initiated a live-chat but didn’t purchase?  And, what ...

Author's avatar by Jessica Malnik | Nov 17, 2022
The 11 Best Pipedrive CRM Features According to Sales Pros
Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...

Author's avatar by Elise Dopson | Jan 26, 2022
How to Improve Your Post Engagement on Facebook Ads
Marketing

How to Improve Your Post Engagement on Facebook Ads

Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...

Author's avatar by Masooma Memon | Apr 22, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Author's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Author's avatar by Elise Dopson | May 2, 2024
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Author's avatar by Jessica Malnik | Nov 11, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Author's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Author's avatar by Jessica Malnik | May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Author's avatar by Jessica Malnik | May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Author's avatar by Elise Dopson | Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Author's avatar by Elise Dopson | Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Author's avatar by Jessica Malnik | May 11, 2022
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