Marketing

Approaches, tactics and advice for marketers

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Dwell Time for SEO: What It Means & 25 Ways to Improve It
Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

So you’ve crossed off all the important points on your SEO checklist and are sure you’ll start ranking soon. Except, your sweet thought bubble pops ...

Author's avatar by Masooma Memon | Feb 2, 2023
10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy
Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...

Author's avatar by Archita Sharma | Nov 8, 2023
46 Tips for Writing A Cold Email That Actually Gets A Response
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

Is cold email dead?  Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...

Author's avatar by Jessica Malnik | Apr 4, 2023
New Integration: Monitor Ad Engagement with StackAdapt + Databox
Marketing

New Integration: Monitor Ad Engagement with StackAdapt + Databox

Hi there, StackAdapt users 👋 Today, we’re excited to announce our new integration with StackAdapt, allowing you to track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside ...

Author's avatar by Tamara Omerovic | Jul 29, 2020
The Best Social Media Platforms for Business According to 30+ Experts
Marketing

The Best Social Media Platforms for Business According to 30+ Experts

With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...

Author's avatar by Maham S. Chappal | Oct 20, 2022
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Marketing

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...

Author's avatar by Elise Dopson | Dec 6, 2022
Calculating Marketing ROI:  7 Popular Formulas + Reporting Tips
Marketing

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...

Author's avatar by Elise Dopson | Jan 31, 2023
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

How many website visitors added an item to their cart but didn’t buy?  Or, how many people initiated a live-chat but didn’t purchase?  And, what ...

Author's avatar by Jessica Malnik | Nov 17, 2022
The 11 Best Pipedrive CRM Features According to Sales Pros
Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...

Author's avatar by Elise Dopson | Jan 26, 2022
How to Improve Your Post Engagement on Facebook Ads
Marketing

How to Improve Your Post Engagement on Facebook Ads

Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...

Author's avatar by Masooma Memon | Apr 22, 2024
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Author's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Author's avatar by Elise Dopson | May 2, 2024
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