Marketing

Approaches, tactics and advice for marketers

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The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO
Marketing

The 10 Best WordPress SEO Plugins for Improving Your On-Page SEO

Did you know that WordPress has a 60.8% market share in the CMS market? Or that WordPress powers 14.7% of the world’s top websites? Couple ...

Maham S. Chappal's avatar by Maham S. Chappal | Apr 14, 2023
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Did you know that 40% of office workers spend a quarter of their week on repetitive tasks?  Tools like Zapier allow you and your team ...

Jessica Malnik's avatar by Jessica Malnik | Sep 28, 2025
How Russell Marketing Ditched Manual Reporting & Now Uses Real-Time Data to Improve Performance
Market Research

How Russell Marketing Ditched Manual Reporting & Now Uses Real-Time Data to Improve Performance

Even great products need help to get to market and make a great impression—or more appropriately, impressions. This is where the team at Russell Marketing ...

Belynda Cianci's avatar by Belynda Cianci | Sep 22, 2022
Include These 16 Metrics in Your Email Marketing Reporting
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...

Jessica Malnik's avatar by Jessica Malnik | Mar 27, 2023
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Marketing

The 22 Email Marketing KPIs to Track the Performance of Your Campaign

Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...

Elise Dopson's avatar by Elise Dopson | Sep 28, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one?  In addition, customer retention ...

Jessica Malnik's avatar by Jessica Malnik | Apr 25, 2023
Cleanup Your Bad CRM Data Like the Pros Dore
Marketing

Cleanup Your Bad CRM Data Like the Pros Dore

Data and marketing. The two go together like peanut butter and jelly.  Why? Clean, complete and accurate data is the key to marketing personalization and ...

Belynda Cianci's avatar by Belynda Cianci | Jul 18, 2024
13 Ways to Increase Your Company’s Share of Voice
Marketing

13 Ways to Increase Your Company’s Share of Voice

Ever wonder how visible your website is in comparison to your competitors? Understanding which metrics to track in order to fully understand your search engine ...

Archita Sharma's avatar by Archita Sharma | Apr 9, 2025
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Marketing

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Masooma Memon's avatar by Masooma Memon | Jul 10, 2025
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
34 Marketing Metrics to Include in Every Marketing Report
Marketing

34 Marketing Metrics to Include in Every Marketing Report

According to Databox’s state of business reporting, marketing is the most monitored and reported operation. And marketing report is clear and most effective when it ...

Masooma Memon's avatar by Masooma Memon | May 1, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...

Jessica Malnik's avatar by Jessica Malnik | Jan 21, 2022
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