Approaches, tactics and advice for marketers
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...
Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...
A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue. ...
In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you ...
Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...
Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...
A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
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