Marketing
Approaches, tactics and advice for marketers
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...
by Davor Štefanović · Nov 15, 2022
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)
The metric: Signups Driven By Social Learn how Rand Fishkin and the team at SparkToro think about investing in zero-click content, and how they’re using ...
by Jeremiah Rizzo · Feb 20, 2024
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...
by Stefana Zaric · Jun 26, 2025
How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips
Are you having trouble measuring the success of your podcast? Unless you’re Joe Rogan and have a $200 million contract with Spotify, the answer is ...
by Filip Stojanovic · Nov 3, 2022
Benchmark Your Company’s Performance with Databox Benchmark Groups
Have you ever asked yourself one of these questions? – “How does our marketing stack up against our competitors?” – “Are our salespeople as productive ...
by Marija Hladni · Oct 20, 2022
Google Analytics 4 Migration: A Step By Step Guide
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
by Davor Štefanović · Oct 28, 2022
Increasing Inbound to MQL Conversion by 20 Percent
The metric: Inbound to MQL Conversion Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage ...
by Jeremiah Rizzo · Apr 10, 2025
Growing Organic Visitors by 299%
The metric: Visitors & Conversions from Organic Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic ...
by Jeremiah Rizzo · Feb 20, 2024
Which Comes First: The Goal Or The Strategy?
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
by Davor Štefanović · Sep 17, 2022
Driving 3,500 Paid Accounts Through a Virtual Event
The metric: New Paid Accounts Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new ...
by Jeremiah Rizzo · Feb 20, 2024
YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
by Filip Stojanovic · Sep 15, 2022
Improving Scaled to Productivity
The metric: Scaled to Productivity Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through ...
by Jeremiah Rizzo · Feb 20, 2024
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
by Jessica Malnik · Apr 12, 2023
What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
by Alexander B. Pavlinek · Feb 24
Driving Inbound SAO’s in 3 Steps
The metric: Sales Accepted Opportunities (SAOs) MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs. Driving Inbound ...
by Jeremiah Rizzo · Feb 20, 2024
9 Social Media Algorithm Hacks That Marketers Swear By
Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...
by Masooma Memon · Aug 31, 2022
Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)
The metric: Organic Traffic to the Blog Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in ...
by Jeremiah Rizzo · Feb 20, 2024
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Did you know that more than 500 hours of new videos are uploaded to YouTube every hour? With so much content being uploaded every single day, ...
by Alexander B. Pavlinek · Sep 24
50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
Over the last decade, social media platforms have seen consistent growth but also experienced a lot of changes. Twitter has introduced Birdwatch, a community-led program ...
by Nevena Rudan · Apr 9, 2025
Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)
The metric: Inbound Leads Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%. Why Inbound Leads? ...
by Jeremiah Rizzo · Feb 20, 2024
Reduce Your Facebook Ad CPM with These 10 Pro Tips
Left to its own devices, Facebook can empty your wallet pretty quickly. And with limited resources in terms of time and staff to focus on ...
by Alexander B. Pavlinek · Feb 24