Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

Metrics & Chill Podcast Jul 19 0 minutes Less than a minute read

Table of contents

    In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” – the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.

    Links

    Get practical strategies that drive consistent growth

    Read some