Blog

Reporting

Analytics vs. Reporting: What’s the Difference?

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Reporting Masooma Memon | Sep 24

Reporting

Business Report: What is it & How to Write a Great One? (With Examples)

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Reporting | Sep 23

Analytics

How SMB Owners Build Performance Dashboards With Google Sheets Data

Learn how small business owners can monitor the health of their business at a glance with a minimum of effort.

Analytics | Sep 23

Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Reporting | Sep 22

Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

Reporting | Sep 21

Reporting

6 Business Data Report Templates Every SMB Needs

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

Reporting | Sep 20

Analytics

Best Google Analytics Reports for Clients

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Analytics | Sep 17

Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Analytics | Sep 16

Goal Setting

How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox

Successful business owners and executives set SMART goals and achieve them with regular progress alerts.

Goal Setting | Sep 16

Reporting

9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Reporting | Sep 15

Reporting

Why Agencies and B2B Leaders Need Scheduled Performance Snapshots

Keep your stakeholders up-to-date on your key metrics.

Reporting | Sep 14

Reporting

6 Key Differences Between Data Analysis and Reporting

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Reporting | Sep 14

Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

Analytics | Sep 13

Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Communication‌ ‌is‌ ‌the‌ ‌key‌ ‌factor‌ ‌for‌ ‌a‌ ‌good‌ ‌relationship‌ ‌with‌ ‌your‌ ‌clients.‌ ‌ Here‌ ‌are‌ ‌the‌ ‌best‌ ‌client‌ ‌reporting‌ ‌practices‌ ‌to‌ ‌help‌ ‌you‌ ‌showcase‌ ‌the‌ results‌ ‌you‌ ‌create‌.

Reporting | Sep 10

Analytics

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Analytics | Sep 9

Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Reporting | Sep 8

Reporting

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Reporting | Sep 7

Reporting

9 Vital Small Business Financial Reports for Your Organization

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Reporting | Sep 6

Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

Analytics | Sep 3

Reporting

8 Key Reports Every Sales Manager Should Know About

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Reporting | Sep 1

Analytics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Analytics | Aug 31

Analytics

Sales Volume: Why It Matters and 12 Ways to Increase It

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

Analytics | Aug 25

Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

Analytics | Aug 19

Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

Analytics | Aug 18

Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Analytics | Aug 9

Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Analytics | Aug 6

Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Analytics | Aug 2

Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Analytics | Jul 27

Analytics

9 Most Helpful Custom Reports in HubSpot

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Analytics | Jul 5

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jun 29

Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Analytics | Jun 28

Analytics

15 Ways to Use Google Analytics to Track Your SEO Efforts for Free

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Analytics | Jun 28

Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics | Jun 18

Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics | Jun 11

Analytics

Google Analytics vs. Universal Analytics: 4 Main Differences

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Analytics | May 26

Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Analytics | May 24

Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Analytics | May 14

Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Analytics | May 12

Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Analytics | May 10

Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics | May 9

Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Analytics | Apr 27

Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Analytics | Apr 21

Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics | Apr 21

Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Analytics | Mar 31

Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Analytics | Mar 24

Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics | Mar 16

Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Analytics | Mar 5

Analytics

Google Analytics Data: 10 Warning Signs Your Data Isn’t Reliable

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Analytics | Mar 4

Analytics

What is a Data Dashboard? Definition, Benefits, and Examples

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Analytics | Mar 3

Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Analytics | Mar 2

Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Analytics | Feb 25

Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Analytics | Feb 18

Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Analytics | Feb 1

Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Analytics | Jan 25

Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Reporting | Jan 22

Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Analytics | Jan 17

Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Analytics | Jan 13

Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Analytics | Jan 13

Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Analytics | Jan 12

Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Analytics | Dec 25 2020

Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Analytics | Dec 10 2020

Blog about Business Analytics, KPIs and product updates

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Learn how small business owners can monitor the health of their business at a glance with a minimum of effort.

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Successful business owners and executives set SMART goals and achieve them with regular progress alerts.

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Keep your stakeholders up-to-date on your key metrics.

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Become an Asana power-user by adding one of these 17 integrations to your workflow.

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Join 31,749 subscribers to receive latest posts.

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.