Blog

Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Analytics Marija Hladni | May 12

Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Analytics | May 10

Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Analytics | Apr 27

Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Analytics | Apr 21

Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics | Apr 21

Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Analytics | Mar 31

Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Analytics | Mar 24

Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics | Mar 16

Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Analytics | Mar 5

Analytics

Google Analytics Data: 10 Warning Signs Your Data Isn’t Reliable

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Analytics | Mar 4

Analytics

What is a Data Dashboard? Definition, Benefits, and Examples

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Analytics | Mar 3

Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Analytics | Mar 2

Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Analytics | Feb 25

Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Analytics | Feb 18

Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Analytics | Feb 1

Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Analytics | Jan 25

Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Reporting | Jan 22

Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics | Jan 18

Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Analytics | Jan 17

Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Analytics | Jan 13

Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Analytics | Jan 13

Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Analytics | Jan 12

Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics | Jan 11

Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Analytics | Dec 25 2020

Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Analytics | Dec 10 2020

Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics | Dec 9 2020

Analytics

What is Customer Acquisition Cost and How to Keep it at a Minimum

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Analytics | Nov 24 2020

Analytics

15 Ways to Use Google Analytics to Track Your SEO Efforts for Free

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Analytics | Nov 20 2020

Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

Analytics | Nov 18 2020

Analytics

39 Most Important KPIs to Track Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Analytics | Nov 11 2020

Analytics

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Analytics | Oct 29 2020

Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Analytics | Oct 28 2020

Analytics

14 Ways to Lower Your Website’s Exit Rate

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Analytics | Oct 23 2020

Analytics

18 Best Ways to Create and Use Custom Reports in Google Analytics

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

Analytics | Oct 22 2020

Analytics

24 Underrated Google Analytics Features You Should Use More Often

50+ experts explained the 24 most underrated google analytics features to use with unique use cases. Learn how to use them to make the most out of your data.

Analytics | Oct 7 2020

Reporting

24 Benefits of Using Asana for Reporting on Work Progress

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

Reporting | Sep 29 2020

Analytics

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Analytics | Sep 23 2020

Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Analytics | Aug 20 2020

Analytics

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Google Search Console is a free SEO tool to track your website’s performance in SERPs. Here, 49 SEOs share how they’re using it to track rankings.

Analytics | Aug 17 2020

Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Analytics | Jul 30 2020

Goal Setting

The 8 Types of Sales Goals You Should Set for Your Sales Team

30+ experts share their tips and insights for setting the best sales goals to fill the pipeline and keep your sales teams motivated.

Goal Setting | Jul 21 2020

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jul 9 2020

Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics | Jul 7 2020

Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics | Jun 25 2020

Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Reporting | Jun 11 2020

Analytics

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Analytics | May 12 2020

Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Analytics | Jan 9 2020

Analytics

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Analytics | Nov 19 2019

Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Analytics | Nov 6 2019

Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing | Aug 19 2019

Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing | Aug 16 2019

Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Analytics | Jul 11 2019

Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Analytics | Oct 23 2018

Analytics

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics | Mar 15 2018

Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies | Dec 4 2017

Analytics

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Analytics | Sep 12 2017

Analytics

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Analytics | Sep 1 2017

Analytics

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Analytics | Aug 18 2017

Analytics

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics | Aug 4 2017

Analytics

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Analytics | Jul 24 2017

Analytics

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Analytics | Jul 18 2017

Blog about Business Analytics, KPIs and product updates

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

50+ experts explained the 24 most underrated google analytics features to use with unique use cases. Learn how to use them to make the most out of your data.

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Google Search Console is a free SEO tool to track your website’s performance in SERPs. Here, 49 SEOs share how they’re using it to track rankings.

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

30+ experts share their tips and insights for setting the best sales goals to fill the pipeline and keep your sales teams motivated.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Join 30,790 subscribers to receive latest posts.

Want to know how to use only Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.