Blog

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Analytics   |  Nov 20

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

Analytics   |  Nov 18

39 Most Important KPIs Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Analytics   |  Nov 11

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Analytics   |  Oct 29

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Analytics   |  Oct 28

14 Ways to Lower Your Website’s Exit Rate

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Analytics   |  Oct 23

18 Best Ways to Create and Use Custom Reports in Google Analytics

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

Analytics   |  Oct 22

24 Underrated Google Analytics Features You Should Use More Often

50+ experts explained the 24 most underrated google analytics features to use with unique use cases. Learn how to use them to make the most out of your data.

Analytics   |  Oct 7

24 Benefits of Using Asana for Reporting on Work Progress

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

Reporting   |  Sep 29

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Analytics   |  Sep 23

The 22 Most Useful Google Analytics Reports in 2020

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics   |  Aug 25

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Analytics   |  Aug 20

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Google Search Console is a free SEO tool to track your website’s performance in SERPs. Here, 49 SEOs share how they’re using it to track rankings.

Analytics   |  Aug 17

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Analytics   |  Jul 30

The 8 Types of Sales Goals You Should Set for Your Sales Team

30+ experts share their tips and insights for setting the best sales goals to fill the pipeline and keep your sales teams motivated.

Goal Setting   |  Jul 21

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics   |  Jul 9

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics   |  Jul 7

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics   |  Jun 25

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Reporting   |  Jun 11

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Analytics   |  May 28

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Analytics   |  May 12

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Analytics   |  Jan 9

18 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Analytics   |  Jan 6

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Analytics   |  Nov 19 2019

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Analytics   |  Nov 6 2019

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Analytics   |  Oct 29 2019

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Analytics   |  Oct 22 2019

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing   |  Aug 19 2019

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing   |  Aug 16 2019

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Analytics   |  Jul 11 2019

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Analytics   |  Oct 23 2018

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Mar 19 2018

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics   |  Mar 15 2018

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Dec 4 2017

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Analytics   |  Sep 12 2017

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Analytics   |  Sep 1 2017

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Analytics   |  Aug 18 2017

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics   |  Aug 4 2017

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Analytics   |  Jul 24 2017

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Analytics   |  Jul 18 2017

5 SEMRush Dashboards That Help You Create a Flood of Organic Traffic

You can track all your SEMRush and Google Analytics traffic metrics in real-time with these 5 dashboards.

Analytics   |  Jul 10 2017

How Ecommerce Businesses Use Data to Improve Customer Experience

Harness the customer insights lurking in your store’s data

Analytics   |  Jun 16 2017

You May Be Measuring the Wrong Marketing KPIs

These 5 underutilized marketing metrics determine the future health of your business

Analytics   |  Jun 13 2017

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

Here are the top trends from the 2017 Global Digital Outlook Study, which surveyed 126 agencies and 90 marketers on their top desires for 2017.

Agencies   |  Jun 9 2017

Marketing Agencies: Is Client Reporting Kicking Your Ass?

How one agency greatly improved the client reporting process

Agencies   |  Apr 24 2017

Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Social Media   |  Apr 19 2017

The Secret Formula to a Metric-Busting Blog Article

How to write a high-performing blog post that actually achieves your marketing goals.

Analytics   |  Apr 14 2017

12 Confusing Google Analytics Terms That Marketers Need to Know

Use these powerful Google Analytics features to find your best sources of traffic and conversions.

Analytics   |  Apr 10 2017

A Beginner’s Guide to Historical Blog Post Optimization

How HubSpot, IMPACT Branding and others have generated more leads by updating existing blog content.

Marketing   |  Apr 6 2017

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

How to use an easy monitoring tool to ensure you hit your objectives every month

Analytics   |  Mar 29 2017

After My Client’s Shopify Store Failed on Cyber-Monday, I Did This…

How to use alerts and dashboards to avoid disasters and grow store revenue.

Analytics   |  Feb 28 2017

The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting

How to build reports that give you full insight into your entire sales & marketing funnel.

Analytics   |  Feb 15 2017

4 Simple Steps to Making More Informed, Data-Driven Decisions in Your Small Business

How to make better decisions using easily accessible data you probably didn’t even realize you had.

Analytics   |  Feb 7 2017

5 Must Track Metrics for Your Google Play app

Your brand new app is finally published on the Google Play store. Way to go!

Integrations   |  Aug 24 2016

Analytics for Everyone

Empower More Employees To Make Better, Faster Decisions.

Analytics   |  Aug 19 2016

The 3 eCommerce Metrics You’ve Got to Know

Analytics   |  May 19 2016

3 Signs You’re Ready For a KPI Dashboard

Analytics   |  Apr 29 2016

Debunking Common Myths About Using A KPI Dashboard

Analytics   |  Mar 16 2016

Be Careful What You Measure

Analytics   |  Mar 11 2016

“Just the Facts, Ma’am”

The Importance of Measurement and KPIs

Analytics   |  Feb 17 2016