Blog

Blog about Business Analytics, KPIs and product updates

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Analytics

What is Customer Acquisition Cost and How to Keep it at a Minimum

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Masooma Memon Analytics Masooma MemonMasooma Memon   |  Nov 24

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Analytics

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Nov 20

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Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

Archita Sharma Analytics   |  Nov 18

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Analytics

39 Most Important KPIs Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Jessica Malnik Analytics   |  Nov 11

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Analytics

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Maham S. Chappal Analytics   |  Oct 29

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Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Masooma Memon Analytics   |  Oct 28

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Analytics

14 Ways to Lower Your Website’s Exit Rate

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Archita Sharma Analytics   |  Oct 23

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Analytics

18 Best Ways to Create and Use Custom Reports in Google Analytics

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

Maham S. Chappal Analytics   |  Oct 22

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Analytics

24 Underrated Google Analytics Features You Should Use More Often

50+ experts explained the 24 most underrated google analytics features to use with unique use cases. Learn how to use them to make the most out of your data.

Archita Sharma Analytics   |  Oct 7

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Reporting

24 Benefits of Using Asana for Reporting on Work Progress

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

Jessica Malnik Reporting   |  Sep 29

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Analytics

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Jessica Malnik Analytics   |  Sep 23

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Analytics

The 22 Most Useful Google Analytics Reports in 2020

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Jessica Malnik Analytics   |  Aug 25

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Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Jessica Malnik Analytics   |  Aug 20

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Analytics

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Google Search Console is a free SEO tool to track your website’s performance in SERPs. Here, 49 SEOs share how they’re using it to track rankings.

Elise Dopson Analytics   |  Aug 17

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Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Jessica Malnik Analytics   |  Jul 30

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Goal Setting

The 8 Types of Sales Goals You Should Set for Your Sales Team

30+ experts share their tips and insights for setting the best sales goals to fill the pipeline and keep your sales teams motivated.

Belynda Cianci Goal Setting   |  Jul 21

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jul 9

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Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Elise Dopson Analytics   |  Jul 7

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Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Elise Dopson Analytics   |  Jun 25

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Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Avatar Reporting   |  Jun 11

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Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Elise Dopson Analytics   |  May 28

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Analytics

The 14 Most Important Conversion Metrics to Track Using Google Analytics

You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.

Elise Dopson Analytics   |  May 12

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Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9

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Analytics

18 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Elise Dopson Analytics   |  Jan 6

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Analytics

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Elise Dopson Analytics   |  Nov 19 2019

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Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Elise Dopson Analytics   |  Nov 6 2019

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Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Oct 29 2019

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Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Elise Dopson Analytics   |  Oct 22 2019

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Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Avatar Marketing   |  Aug 19 2019

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Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Janice Dombrowski Marketing   |  Aug 16 2019

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Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Avatar Analytics   |  Jul 11 2019

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Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Thomas Melching Analytics   |  Oct 23 2018

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Marketing

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Avatar Marketing   |  Mar 19 2018

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Analytics

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Avatar Analytics   |  Mar 15 2018

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Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Avatar Agencies   |  Dec 4 2017

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Analytics

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Avatar Analytics   |  Sep 12 2017

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Analytics

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Avatar Analytics   |  Sep 1 2017

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Analytics

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Rok Hrastnik Analytics   |  Aug 18 2017

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Analytics

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Avatar Analytics   |  Aug 4 2017

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Analytics

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Avatar Analytics   |  Jul 24 2017

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Analytics

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Avatar Analytics   |  Jul 18 2017

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Analytics

5 SEMRush Dashboards That Help You Create a Flood of Organic Traffic

You can track all your SEMRush and Google Analytics traffic metrics in real-time with these 5 dashboards.

Avatar Analytics   |  Jul 10 2017

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Analytics

How Ecommerce Businesses Use Data to Improve Customer Experience

Harness the customer insights lurking in your store’s data

Patrick Foster Analytics   |  Jun 16 2017

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Analytics

You May Be Measuring the Wrong Marketing KPIs

These 5 underutilized marketing metrics determine the future health of your business

Stephanie Roulic Analytics   |  Jun 13 2017

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Agencies

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

Here are the top trends from the 2017 Global Digital Outlook Study, which surveyed 126 agencies and 90 marketers on their top desires for 2017.

Avatar Agencies   |  Jun 9 2017

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Agencies

Marketing Agencies: Is Client Reporting Kicking Your Ass?

How one agency greatly improved the client reporting process

Brian Moseley Agencies   |  Apr 24 2017

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Avatar   |  Apr 19 2017

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Analytics

The Secret Formula to a Metric-Busting Blog Article

How to write a high-performing blog post that actually achieves your marketing goals.

Ramona Sukhraj Analytics   |  Apr 14 2017

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Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Use these powerful Google Analytics features to find your best sources of traffic and conversions.

Avatar Analytics   |  Apr 10 2017

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Marketing

A Beginner’s Guide to Historical Blog Post Optimization

How HubSpot, IMPACT Branding and others have generated more leads by updating existing blog content.

Avatar Marketing   |  Apr 6 2017

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Analytics

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

How to use an easy monitoring tool to ensure you hit your objectives every month

Avatar Analytics   |  Mar 29 2017

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Analytics

After My Client’s Shopify Store Failed on Cyber-Monday, I Did This…

How to use alerts and dashboards to avoid disasters and grow store revenue.

Avatar Analytics   |  Feb 28 2017

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Analytics

The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting

How to build reports that give you full insight into your entire sales & marketing funnel.

Avatar Analytics   |  Feb 15 2017

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Analytics

4 Simple Steps to Making More Informed, Data-Driven Decisions in Your Small Business

How to make better decisions using easily accessible data you probably didn’t even realize you had.

Avatar Analytics   |  Feb 7 2017

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Integrations

5 Must Track Metrics for Your Google Play app

Your brand new app is finally published on the Google Play store. Way to go!

Avatar Integrations   |  Aug 24 2016

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Analytics

Analytics for Everyone

Empower More Employees To Make Better, Faster Decisions.

Avatar Analytics   |  Aug 19 2016

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Analytics

The 3 eCommerce Metrics You’ve Got to Know

Avatar Analytics   |  May 19 2016

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Analytics

3 Signs You’re Ready For a KPI Dashboard

Avatar Analytics   |  Apr 29 2016

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Analytics

Be Careful What You Measure

Avatar Analytics   |  Mar 11 2016

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Analytics

“Just the Facts, Ma’am”

The Importance of Measurement and KPIs

Avatar Analytics   |  Feb 17 2016