Blog

Blog about Business Analytics, KPIs and product updates

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Reporting

Analytics vs. Reporting: What’s the Difference?

Although analytics and reporting may sound the same, they aren’t. Dive into the difference between the two to learn which one you need.

Masooma Memon Reporting Masooma MemonMasooma Memon   |  Sep 24

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Reporting

Business Report: What is it & How to Write a Great One? (With Examples)

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Stefana Zaric Reporting   |  Sep 23

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Analytics

How SMB Owners Build Performance Dashboards With Google Sheets Data

Learn how small business owners can monitor the health of their business at a glance with a minimum of effort.

John McTigue Analytics   |  Sep 23

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Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Jessica Malnik Reporting   |  Sep 22

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Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

Stefana Zaric Reporting   |  Sep 21

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Reporting

6 Business Data Report Templates Every SMB Needs

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

Jessica Malnik Reporting   |  Sep 20

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Analytics

Best Google Analytics Reports for Clients

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Jessica Malnik Analytics   |  Sep 17

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Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Stefana Zaric Analytics   |  Sep 16

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Goal Setting

How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox

Successful business owners and executives set SMART goals and achieve them with regular progress alerts.

John McTigue Goal Setting   |  Sep 16

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Reporting

9 Best Ecommerce Reports to Boost Online Sales (Sourced from 30+ Pros)

Here are the top 9 ecommerce reports that online store owners across the globe track to improve business performance and grow revenue.

Masooma Memon Reporting   |  Sep 15

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Reporting

Why Agencies and B2B Leaders Need Scheduled Performance Snapshots

Keep your stakeholders up-to-date on your key metrics.

John McTigue Reporting   |  Sep 14

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Reporting

6 Key Differences Between Data Analysis and Reporting

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Melissa King Reporting   |  Sep 14

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Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

Jessica Malnik Analytics   |  Sep 13

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Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Communication‌ ‌is‌ ‌the‌ ‌key‌ ‌factor‌ ‌for‌ ‌a‌ ‌good‌ ‌relationship‌ ‌with‌ ‌your‌ ‌clients.‌ ‌ Here‌ ‌are‌ ‌the‌ ‌best‌ ‌client‌ ‌reporting‌ ‌practices‌ ‌to‌ ‌help‌ ‌you‌ ‌showcase‌ ‌the‌ results‌ ‌you‌ ‌create‌.

Stefana Zaric Reporting   |  Sep 10

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Analytics

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Jessica Malnik Analytics   |  Sep 9

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Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

Masooma Memon Reporting   |  Sep 8

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Reporting

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Stefana Zaric Reporting   |  Sep 7

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Reporting

9 Vital Small Business Financial Reports for Your Organization

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Melissa King Reporting   |  Sep 6

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Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

Jessica Malnik Analytics   |  Sep 3

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Reporting

8 Key Reports Every Sales Manager Should Know About

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Jessica Malnik Reporting   |  Sep 1

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Analytics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Obsessing over vanity metrics is a waste of time and resources. See which metrics don’t contribute to accomplishing your marketing goals

Masooma Memon Analytics   |  Aug 31

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Analytics

Sales Volume: Why It Matters and 12 Ways to Increase It

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

Jessica Malnik Analytics   |  Aug 25

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Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

Stefana Zaric Analytics   |  Aug 19

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Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

How can you avoid common mistakes in data analysis for marketing? Marketers suggest looking out for these 8 common pitfalls.

Melissa King Analytics   |  Aug 18

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Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

What small business performance metrics should you track as an SME executive? Consider watching these 9 metrics, as recommended by 25+ experts.

Melissa King Analytics   |  Aug 9

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Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Stefana Zaric Analytics   |  Aug 6

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Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Jessica Malnik Analytics   |  Aug 2

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Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Lily Ugbaja Analytics   |  Jul 27

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Analytics

9 Most Helpful Custom Reports in HubSpot

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Masooma Memon Analytics   |  Jul 5

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jun 29

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Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Stefana Zaric Analytics   |  Jun 28

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Analytics

15 Ways to Use Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Jun 28

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Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Jun 18

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Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Elise Dopson Analytics   |  Jun 11

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Analytics

Google Analytics vs. Universal Analytics: 4 Main Differences

Wondering how Universal Analytics (GA3) and Google Analytics 4 compare? Take a closer look at these four main differences.

Masooma Memon Analytics   |  May 26

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Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

Not sure if you should upgrade to Google Analytics 4? Get insight from 25+ marketers on their GA4 experience.

Melissa King Analytics   |  May 24

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Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Lily Ugbaja Analytics   |  May 14

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Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Marija Hladni Analytics   |  May 12

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Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Melissa King Analytics   |  May 10

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Analytics

25 Examples of Google Analytics Segments That Enable Deeper Analysis

With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need.

Elise Dopson Analytics   |  May 9

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Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Masooma Memon Analytics   |  Apr 27

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Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Jessica Malnik Analytics   |  Apr 21

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Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Jessica Malnik Analytics   |  Apr 21

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Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Mara Calvello Analytics   |  Mar 31

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Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Jessica Malnik Analytics   |  Mar 24

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Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Elise Dopson Analytics   |  Mar 16

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Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Jack David Hildebrand Analytics   |  Mar 5

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Analytics

Google Analytics Data: 10 Warning Signs Your Data Isn’t Reliable

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Tamara Omerovic Analytics   |  Mar 4

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Analytics

What is a Data Dashboard? Definition, Benefits, and Examples

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Marija Hladni Analytics   |  Mar 3

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Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Melissa King Analytics   |  Mar 2

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Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Mara Calvello Analytics   |  Feb 25

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Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Masooma Memon Analytics   |  Feb 18

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Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Masooma Memon Analytics   |  Feb 1

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Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Mara Calvello Analytics   |  Jan 25

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Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Marija Hladni Reporting   |  Jan 22

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Analytics

20 Metrics You Should Include in Your CMO Dashboard

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Masooma Memon Analytics   |  Jan 17

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Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Marija Hladni Analytics   |  Jan 13

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Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Jessica Malnik Analytics   |  Jan 13

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Analytics

Measure Influencer Marketing ROI with These 8 Strategies

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Masooma Memon Analytics   |  Jan 12

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Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Jessica Malnik Analytics   |  Dec 25 2020

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Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Maham S. Chappal Analytics   |  Dec 10 2020