Blog

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Analytics   |  Jul 11

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Analytics   |  Oct 23 2018

11 Marketing KPI Reports with Industry-Specific Benchmarks

Prove that your marketing goes above and beyond your competitors with industry-specific comparisons

Marketing   |  Mar 19 2018

How To Track Your WordPress Post Metrics by Author and Publish Date in Google Analytics

If you want to learn which authors write the best content on your blog or the performance of your recent blog posts, use this guide to bring in data with Google Tag Manager.

Analytics   |  Mar 15 2018

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies   |  Dec 4 2017

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

If you are looking to grow your company’s revenue faster with minimal spend and effort, you can use these tools to better monitor and analyze your business performance.

Analytics   |  Sep 12 2017

8 Key Data Metrics for Landing Pages and Lead Tracking Analysis

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing   |  Sep 7 2017

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Rheo, a venture-backed tech startup, shared its strategy for keeping the entire product team aligned around the conversions that drive their business.

Analytics   |  Sep 1 2017

The Only Ecommerce KPI Dashboard A Busy Executive Will Ever Need

This dashboard investigates the different factors that affect monthly revenue for your e-commerce store.

Analytics   |  Aug 18 2017

Databox Partners with SEMrush to Help Marketers Report SEO Results Next to Everything Else

We are excited to be working alongside SEMrush to help marketers monitor and report their top of the funnel marketing results next to other marketing data.

Analytics   |  Aug 4 2017

Is Your Website Easy To Understand? Test it With Qualitative Data Using Amazon MTurk

Use these scripts, screenshots and strategies on Amazon Mechanical Turk to get real feedback in 3 hours or less

Analytics   |  Jul 24 2017

How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions

Learn how one online marketplace for co-working space uses real-time data to create marketing strategies

Analytics   |  Jul 18 2017

5 SEMRush Dashboards That Help You Create a Flood of Organic Traffic

You can track all your SEMRush and Google Analytics traffic metrics in real-time with these 5 dashboards.

Analytics   |  Jul 10 2017

Our Google Analytics Hack for Measuring Blog Post Performance Beyond Pageviews

Use these metrics to reveal the content that attracts, engages, converts and retains your readers.

Marketing   |  Jun 27 2017

How Ecommerce Businesses Use Data to Improve Customer Experience

Harness the customer insights lurking in your store’s data

Analytics   |  Jun 16 2017

You May Be Measuring the Wrong Marketing KPIs

These 5 underutilized marketing metrics determine the future health of your business

Analytics   |  Jun 13 2017

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

Here are the top trends from the 2017 Global Digital Outlook Study, which surveyed 126 agencies and 90 marketers on their top desires for 2017.

Agencies   |  Jun 9 2017

Marketing Agencies: Is Client Reporting Kicking Your Ass?

How one agency greatly improved the client reporting process

Agencies   |  Apr 24 2017

Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Social Media   |  Apr 19 2017

The Secret Formula to a Metric-Busting Blog Article

How to write a high-performing blog post that actually achieves your marketing goals.

Analytics   |  Apr 14 2017

12 Confusing Google Analytics Terms That Marketers Need to Know

Use these powerful Google Analytics features to find your best sources of traffic and conversions.

Analytics   |  Apr 10 2017

A Beginner’s Guide to Historical Blog Post Optimization

How HubSpot, IMPACT Branding and others have generated more leads by updating existing blog content.

Marketing   |  Apr 6 2017

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

How to use an easy monitoring tool to ensure you hit your objectives every month

Analytics   |  Mar 29 2017

After My Client’s Shopify Store Failed on Cyber-Monday, I Did This…

How to use alerts and dashboards to avoid disasters and grow store revenue.

Analytics   |  Feb 28 2017

The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting

How to build reports that give you full insight into your entire sales & marketing funnel.

Analytics   |  Feb 15 2017

4 Simple Steps to Making More Informed, Data-Driven Decisions in Your Small Business

How to make better decisions using easily accessible data you probably didn’t even realize you had.

Analytics   |  Feb 7 2017

5 Must Track Metrics for Your Google Play app

Your brand new app is finally published on the Google Play store. Way to go!

Integrations   |  Aug 24 2016

Analytics for Everyone

Empower More Employees To Make Better, Faster Decisions.

Analytics   |  Aug 19 2016

The 3 eCommerce Metrics You’ve Got to Know

Analytics   |  May 19 2016

3 Signs You’re Ready For a KPI Dashboard

Analytics   |  Apr 29 2016

Debunking Common Myths About Using A KPI Dashboard

Analytics   |  Mar 16 2016

Be Careful What You Measure

Analytics   |  Mar 11 2016

“Just the Facts, Ma’am”

The Importance of Measurement and KPIs

Analytics   |  Feb 17 2016

Why You Need to (Measurably) Define Success

Lessons from Dating

Analytics   |  Feb 8 2016

Surviving the Digital Divide

Analytics   |  Feb 5 2016

3 Practical Strategies for Demystifying Data

Analytics   |  Jan 29 2016

Why Analytics is Everyone’s Job

Analytics   |  Jan 20 2016

You only want me for my data

Analytics   |  Oct 27 2015

Collective Business Intelligence

Analytics   |  Nov 26 2014