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The 10 Most Important Google Ads Metrics [Original Data]
Google Ads

The 10 Most Important Google Ads Metrics [Original Data]

Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...

Author's avatar by Tamara Omerovic | Jun 5
15 Essential Project KPIs That Benefit the Entire Team
KPIs & Metrics

15 Essential Project KPIs That Benefit the Entire Team

How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...

Author's avatar by Jessica Malnik | Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Author's avatar by Jessica Malnik | Jun 3
The Ultimate Guide to Sales Analysis Reports
Reporting

The Ultimate Guide to Sales Analysis Reports

If you were to ask the most successful CEOs in the world to create a list of the most important areas in their companies, they ...

Author's avatar by Filip Stojanovic | Jul 16
How to Build a Comprehensive SEO Keyword Ranking Report
Market Research

How to Build a Comprehensive SEO Keyword Ranking Report

Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...

Author's avatar by Elise Dopson | Jan 31, 2024
18 Tips for Increasing Your Sales Team’s Activity
Sales

18 Tips for Increasing Your Sales Team’s Activity

More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...

Author's avatar by Peter Caputa IV | Apr 9, 2024
Best KPIs for Marketing Agencies
Agencies

Best KPIs for Marketing Agencies

You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...

Author's avatar by Elise Dopson | Apr 4
How to Improve the Organic CTR for Your Pages & Blog Posts
Market Research

How to Improve the Organic CTR for Your Pages & Blog Posts

Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...

Author's avatar by Filip Stojanovic | Jun 3
The 11 Highest-Recommended Sources for Google Analytics Training
Google Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...

Author's avatar by Elise Dopson | Jan 25, 2023