Latest Posts

27 Best Marketing Benchmark Reports for 2025 Strategy
Marketing

27 Best Marketing Benchmark Reports for 2025 Strategy

What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...

Author's avatar by Stefana Zaric | Jan 29
Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
KPIs & Metrics

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Author's avatar by Stefana Zaric | Nov 8, 2023
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
KPIs & Metrics

Compare and Conquer: 12 Types of Benchmarking for Measuring Success

Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...

Author's avatar by Davor Štefanović | Jun 26
Transferring a Single Website from Universal Analytics to GA4
Google Analytics

Transferring a Single Website from Universal Analytics to GA4

We know that for some of you just thinking about transferring to Google Analytics 4 creates a headache. And while the process itself might not ...

Author's avatar by Marija Hladni | Feb 8, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Author's avatar by Saffa Faisal | Apr 12, 2023
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
KPIs & Metrics

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Author's avatar by Melissa King | May 15, 2023
Benchmarking 101: Definition, Types, Benefits and How to Use Them
KPIs & Metrics

Benchmarking 101: Definition, Types, Benefits and How to Use Them

Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...

Author's avatar by Filip Stojanovic | Jun 24