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17 Financial KPIs Every Sales and Marketing Team Should Track
Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...

Jessica Greene's avatar by Jessica Greene | Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...

Jessica Greene's avatar by Jessica Greene | Dec 18, 2023
How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)
Agencies

How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)

Danielle Best of ClearPivot recently sat down with Databox’s Tory Sher for a discussion around reporting processes, and specifically, how Databox has helped them improve.  ...

Victoria Sher's avatar by Victoria Sher | Dec 20, 2023
How to Measure & Improve Your Video Play Rate
Marketing

How to Measure & Improve Your Video Play Rate

With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...

Gabriel Marguglio's avatar by Gabriel Marguglio | Jul 30, 2019
How to Get Higher Conversion Rates on Your Website with Chatbots
Insider Insights

How to Get Higher Conversion Rates on Your Website with Chatbots

One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing.  We’ve now ...

Chris Handy's avatar by Chris Handy | Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
Marketing

24 Overlooked Digital Advertising Channels That Can Drive Acquisition

When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...

by Kiera Abbamonte | Apr 22, 2024
Freemium vs. Free Trial: Which is the Better Model for Your Business?
SaaS

Freemium vs. Free Trial: Which is the Better Model for Your Business?

“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...

Elise Dopson's avatar by Elise Dopson | Apr 12, 2023
11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts
Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...

Elise Dopson's avatar by Elise Dopson | Jan 20, 2023
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...

by Kiera Abbamonte | Mar 29, 2023