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The 44 Most Destructive SEO Myths (According to 120 SEOs)
Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...

Author's avatar by Jessica Greene | Aug 22, 2023
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
SaaS

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...

Author's avatar by Jessica Greene | Jul 10
How to Improve The Conversion Rate of Every Video You Produce
Insider Insights

How to Improve The Conversion Rate of Every Video You Produce

When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...

Author's avatar by Gabriel Marguglio | May 4, 2024
17 Financial KPIs Every Sales and Marketing Team Should Track
Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...

Author's avatar by Jessica Greene | Jun 3
6 Ways to Improve the Video Play Rate for Every Video You Create
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...

Author's avatar by Jessica Greene | Dec 18, 2023
How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)
Agencies

How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)

Danielle Best of ClearPivot recently sat down with Databox’s Tory Sher for a discussion around reporting processes, and specifically, how Databox has helped them improve.  ...

Author's avatar by Victoria Sher | Dec 20, 2023
How to Measure & Improve Your Video Play Rate
Marketing

How to Measure & Improve Your Video Play Rate

With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...

Author's avatar by Gabriel Marguglio | Jul 30, 2019
How to Get Higher Conversion Rates on Your Website with Chatbots
Insider Insights

How to Get Higher Conversion Rates on Your Website with Chatbots

One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing.  We’ve now ...

Author's avatar by Chris Handy | Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
Marketing

24 Overlooked Digital Advertising Channels That Can Drive Acquisition

When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...

Author's avatar by Kiera Abbamonte | Apr 22, 2024