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How to Track the Performance of Your Ungated Content
Marketing

How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...

Julia Tiedt's avatar by Julia Tiedt | Dec 18, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
Marketing

The 28 Advertising KPIs That Every Marketing Expert Should Track

ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...

Jessica Greene's avatar by Jessica Greene | Dec 4, 2024
Conversion Rate Optimization: How to Discover Your Next A/B Test
Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...

Elise Dopson's avatar by Elise Dopson | Dec 18, 2023
Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions
Marketing

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...

Juli Durante's avatar by Juli Durante | Dec 18, 2023
Email Subject Line Examples: 42 Marketers Share Their Very Best
Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...

Jessica Greene's avatar by Jessica Greene | Jan 12, 2022
How to Track Your Content Editorial Calendar in Databox
Marketing

How to Track Your Content Editorial Calendar in Databox

A couple of weeks ago I built a Databoard in order to track our editorial output here at Databox. (Seen below.) Now, before I even ...

Tamara Omerovic's avatar by Tamara Omerovic | May 14, 2019
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Marketing

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Google Analytics is used by over 56% of websites all over the world. If you’re using the same free software to monitor your website, you ...

Elise Dopson's avatar by Elise Dopson | Jul 30, 2021
Inside the Design of the New Databox Logo
Product Updates

Inside the Design of the New Databox Logo

Changing a logotype isn’t an easy job. And while a logo doesn’t usually garner much attention on its own, all of that changes as soon ...

Gasper Vidovic's avatar by Gasper Vidovic | May 8, 2019
The 19 Fundamental Content Marketing KPIs for Measuring ROI
KPIs & Metrics

The 19 Fundamental Content Marketing KPIs for Measuring ROI

It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...

Elise Dopson's avatar by Elise Dopson | Dec 13, 2022