Latest Posts

24 Slack Integrations That Teams Can’t Live Without
Marketing

24 Slack Integrations That Teams Can’t Live Without

With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...

Jessica Malnik's avatar by Jessica Malnik | Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...

Jessica Malnik's avatar by Jessica Malnik | Feb 1, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
Facebook Ads

Facebook Ad Placements: How Do They Compare & Which Perform Best?

It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...

Elise Dopson's avatar by Elise Dopson | May 11, 2022
How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
Market Research

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

You may have heard of Robbie Richards, the marketing director of Virayo Marketing, from his eponymous blog and SEO training course The SEO Playbook. Professional ...

Elizabeth Wellington's avatar by Elizabeth Wellington | Jan 10, 2022
New: Create Reusable Templates in Databox & Save Hours on Client Reports
Dashboards & Visualization

New: Create Reusable Templates in Databox & Save Hours on Client Reports

How much time do you, or your team, spend creating client reports every month? Imagine that you only had to create reports once and could ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 18, 2023
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
Goals & Forecasts

Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…

“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...

Belynda Cianci's avatar by Belynda Cianci | Nov 29, 2021
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
Facebook Ads

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...

Elise Dopson's avatar by Elise Dopson | May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
Marketing

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...

by Kiera Abbamonte | Sep 19, 2021
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
Dashboards & Visualization

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...

Elise Dopson's avatar by Elise Dopson | Apr 25, 2022