Latest Posts

14 Things You Must Include In Your Weekly Sales Activity Report
Sales

14 Things You Must Include In Your Weekly Sales Activity Report

New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...

Jessica Malnik's avatar by Jessica Malnik | Dec 20, 2023
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Hubspot

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...

by Kiera Abbamonte | Sep 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
Google Analytics

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.

Jessica Malnik's avatar by Jessica Malnik | May 6, 2022
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
KPIs & Metrics

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...

Elise Dopson's avatar by Elise Dopson | Sep 8, 2023
11 Tips for Creating An Actionable SEO Marketing Dashboard
Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...

Elise Dopson's avatar by Elise Dopson | May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...

Elise Dopson's avatar by Elise Dopson | Dec 20, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
Marketing

Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client

“Don’t sugar-coat it.”— Everyone  Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...

Belynda Cianci's avatar by Belynda Cianci | May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2024
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Hubspot

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...

Elise Dopson's avatar by Elise Dopson | Jan 16, 2023