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The 22 Essential Startup Marketing KPIs for Measuring Traction
Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...

by Kiera Abbamonte | May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...

Belynda Cianci's avatar by Belynda Cianci | Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
Dashboards & Visualization

How to Use Google Sheets + Databox to Track & Visualize Performance

How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
Facebook Ads

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...

by Spela Mlekuz | Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Marketing

The Definitive List of Marketing KPIs Every Team Should Track

Which marketing KPIs are the most important to track?  This is the question we set out to answer several months ago when we began reaching ...

Jessica Malnik's avatar by Jessica Malnik | May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...

Elise Dopson's avatar by Elise Dopson | May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 18, 2023
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
Google Analytics

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

How many leads did you generate from organic search traffic?  What percentage of sales came from social media?  How many new email subscribers did you ...

Jessica Malnik's avatar by Jessica Malnik | Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...

Jessica Malnik's avatar by Jessica Malnik | Apr 23, 2024