Marketing

Approaches, tactics and advice for marketers

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25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views
Marketing

25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views

Last summer we wrote about how the barrier for creating video for business has been lowered significantly. We also noted that we’d continue to see ...

Author's avatar by Dann Albright | Dec 16, 2022
How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation
Customer Success

How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation

Conversational marketing is no different than any other type of marketing when it comes to reviewing metrics and optimizing based on performance. Since conversational marketing ...

Author's avatar by Cassandra Clemens | Nov 20, 2018
42 Agencies On the Traffic Sources That Will Grow & Decline Next Year
Marketing

42 Agencies On the Traffic Sources That Will Grow & Decline Next Year

Where does website traffic come from? Your website sources report says a lot about not only your own acquisition strategy but also changes in the ...

Author's avatar by Dann Albright | Jun 5
From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity
Goals & Forecasts

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

A couple of weeks ago, I spent some time chatting with Chris Savage, founder and CEO at Wistia. We’ve already had Chris on Ground Up ...

Author's avatar by Tamara Omerovic | Nov 13, 2018
The Most Effective Channels for Reaching Your Target Customer
Marketing

The Most Effective Channels for Reaching Your Target Customer

“Rather than write something and hope they see it, include your audience in the content. Success is automatic. You get value before you even publish. ...

Author's avatar by Maria Rozhdestvenskaia | Mar 20
The 8 Key Factors When Buying Marketing Software
Marketing

The 8 Key Factors When Buying Marketing Software

What do you look for when buying software? It’s probably a combination of things… After polling dozens of marketing decision-makers, we learned that there’s no ...

Author's avatar by Eddie Shleyner | Nov 29, 2021
Are Funnels Still the Right Way to Measure Your Sales and Marketing?
Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Creating consistent and predictable month-over-month revenue growth is one of the most challenging aspects of growing a business. Trust me, I know. Based on our ...

Author's avatar by Peter Caputa IV | Oct 17, 2018
Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples
Marketing

Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples

“Should we automate it?” Whether it’s subscriber communications, customer onboarding, sales prospecting (the list goes on), marketers, salespeople, and customer support reps find themselves automating ...

Author's avatar by Dann Albright | Oct 17, 2018
Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)
Marketing

Here’s How to Increase Your Referral Traffic (Tips from 42 Marketers)

74% of marketers say that their company has a deliberate strategy for increasing referral traffic. When we dug into the quantitative data behind our research, ...

Author's avatar by Dann Albright | Jun 10, 2024
How Impulse Creative Increased Client Lead Generation by 15% with Real-Time Reporting
Marketing

How Impulse Creative Increased Client Lead Generation by 15% with Real-Time Reporting

“Before Databox, we were wasting our lives creating reports through PDFs and calculating spreadsheets – it was time that was focused on the past and ...

Author's avatar by Tamara Omerovic | Jan 10, 2022
10 Marketing KPIs That Will Predict Your Team’s Success
Marketing

10 Marketing KPIs That Will Predict Your Team’s Success

How do you measure the success of your marketing team? According to the Winterberry Group, the average marketing team uses 12 distinct tools in their ...

Author's avatar by Tamara Omerovic | Jun 5
15 MailChimp Integrations That Power Users Recommend Most
Marketing

15 MailChimp Integrations That Power Users Recommend Most

With 16 million customers, MailChimp has a firm grip on market share when it comes to email service providers (ESP). In fact, it’s not even ...

Author's avatar by Dann Albright | Jan 3, 2022
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