Accelerate your thought leadership by contributing to our blog. Join our community of experts now!
Since conversational marketing is all about creating a one-to-one connection with people, then monitoring engagement and response time should be a no-brainer.
While you should be reviewing many different metrics when it comes to conversational marketing, looking at the ones most closely related to your team’s response time and availability to respond are crucial, because without success in those two areas you might as well give up.
We implemented Drift for our agency almost a year ago, leveraging their chatbot and live chat features.
In this Data Snack, I share what metrics we monitor to ensure effective response and engagement with visitors on our website.
Editor’s note: Want to learn more about implementing conversational marketing? Join Square 2 Marketing & Drift on November 27th as they cover everything from implementation to targeting to the tools you use, and more.
Hey, we’re Databox.Our mission is to help businesses save time and grow faster. Click here to see our platform in action.
Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.
At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
As the Director of Marketing at Square 2, Cassandra leverages her love of metrics as well as her creative and agency experience to inspire her to find innovative ways to develop and implement solutions that will drive revenue growth.
Get practical strategies that drive consistent growth