About the author
As the Director of Marketing at Square 2, Cassandra leverages her love of metrics as well as her creative and agency experience to inspire her to find innovative ways to develop and implement solutions that will drive revenue growth.
Conversational marketing is no different than any other type of marketing when it comes to reviewing metrics and optimizing based on performance. Since conversational marketing ...
As a marketer and a parent of two kids under four years old, my days and nights are filled with analyzing data to find the ...
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