Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts. How They Move The Needle ...
Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...
50% of customers say companies need to seriously improve the customer support and service they offer. That’s nearly half unsatisfied customers. Meaning: with better customer ...
When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report. ...
Research shows that an average adult makes about 35,000 decisions each day, whether they’re conscious or not. Managers, who are called decision-makers for a reason, ...
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
In this Spotlight we're introducing Uroš Trstenjak and his journey from pharmaceuticals to Software Engineering.
The metric: Deals Sourced via Outbound Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata. How They Moved The Needle ...
The metric: Monthly Recurring Revenue Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their Monthly Recurring Revenue (MRR) by 10x. ...
The metric: Customers & Revenue Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to ...
The metric: ABM Account Engagement Learn how Peter Zawistowicz (Head of Marketing at Pace) increased Gremlin’s engagement among targeted accounts by over 50% in 1 ...
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