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Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)
Leadership

Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)

The metric: Free-to-Paid Conversion Rate Episode 100! In this milestone episode, Amanda Natividad (VP of Marketing at SparkToro), shares how she and the team doubled ...

by Jeremiah Rizzo · Feb 20, 2024

Increasing Free Trial to Customer Conversion to 70 Percent (w/ CallRail)
Leadership

Increasing Free Trial to Customer Conversion to 70 Percent (w/ CallRail)

The metric: Trial to Customer Conversion % In this episode, we’re covering Free Trial to Customer Conversion %: the percentage of people who start using ...

by Jeremiah Rizzo · Feb 20, 2024

100+ Managers Share Their Best Advice for Managing Remote Teams
Leadership

100+ Managers Share Their Best Advice for Managing Remote Teams

The current health crisis has resulted in more companies working remotely, basically overnight. However, even before the current situation companies now find themselves in, a ...

by Elise Dopson · Apr 23, 2025

Best Reporting Practices to Different Management Levels
Reporting

Best Reporting Practices to Different Management Levels

Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...

by Masooma Memon · Mar 8, 2023

13 Marketing Habits of Successful Small Business Owners
Marketing

13 Marketing Habits of Successful Small Business Owners

Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...

by Masooma Memon · May 8, 2023

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022
Leadership

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Choosing the best project management tool for your business can seem like an uphill task, we help you narrow down your choices in this post.

by Lily Ugbaja · Dec 13, 2022

How to Write a Monthly Business Report? 5 Report Examples and Templates
Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Monthly business reports are one of the best ways to keep your internal stakeholders in the loop and make sure they are up to date ...

by Filip Stojanovic · Feb 24

A look inside Databox’s hiring process
Leadership

A look inside Databox’s hiring process

When switching career paths, it is not just the offer but the hiring process that matters as well. That goes for both the candidate and the recruiter. We put down some inside tips on how we hire at Databox.

by Masa Sajko · Feb 11, 2025

Executive Director Reports: How to Write a Great White Board Report? (5 Examples for Inspiration)
Reporting

Executive Director Reports: How to Write a Great White Board Report? (5 Examples for Inspiration)

The problem with writing reports for executives and board members is that they’re usually very short on time. They don’t have time to read lengthy ...

by Davor Štefanović · Jan 30, 2025

How to Write a Great Business Development Report: A Step By Step Guide with Examples
Reporting

How to Write a Great Business Development Report: A Step By Step Guide with Examples

Have you ever written a business development report? Business development reports can be quite confusing to many people, particularly those within small to medium-sized companies. ...

by Djordje Cvijovic · Feb 24

The Importance of Proper TAM Evaluation for B2B Startups
Leadership

The Importance of Proper TAM Evaluation for B2B Startups

Would you rather be the big fish in a small pond or a small fish in a big pond?  This analogy is one of the ...

by Jessica Malnik · May 12, 2022

What’s a Good Profit Margin for a New Business?
Leadership

What’s a Good Profit Margin for a New Business?

Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...

by Masooma Memon · Dec 1, 2021

9 Cost Reduction Techniques for Growing Businesses
Leadership

9 Cost Reduction Techniques for Growing Businesses

Do you know exactly how much money you are spending each month in your business?  If you are like most entrepreneurs, the answer is probably ...

by Jessica Malnik · May 3, 2022

20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Marketing

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...

by Masooma Memon · Jan 30, 2025

Management Reporting: 8 Best Practices to Create Effective Reports
Reporting

Management Reporting: 8 Best Practices to Create Effective Reports

Big numbers and rough notes make little sense unless they’re properly packaged and presented. Management reporting helps achieve exactly this. Without it, your company’s management ...

by Masooma Memon · Jul 11, 2025

13 Things You Shouldn’t Be Doing on Daily Standup Meetings
Leadership

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

When was the last time you powered your work computer on in the morning, only to see that your day is completely free of meetings? ...

by Mara Calvello · Dec 15, 2022

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips
Leadership

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

There are two types of one-on-one meetings. In the first one, you’re not really sure why you’re there, and neither is the attendee. You just ...

by Stefana Zaric · Dec 15, 2022

7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Leadership

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...

by Masooma Memon · Apr 19, 2022

12 Tips to Make the Most of Your Daily Standup Meetings
Leadership

12 Tips to Make the Most of Your Daily Standup Meetings

It’s a brand new day — how many meetings do you have on your calendar? The chances are good that no matter what industry your ...

by Mara Calvello · Nov 26, 2021

8 Types of Team Meetings You Need (and 3 You Don’t)
Leadership

8 Types of Team Meetings You Need (and 3 You Don’t)

A recent survey showed that companies worldwide hold 55 million meetings each week. Another research found that employees attend around two hours of useless meetings ...

by Stefana Zaric · Apr 22, 2024

13 Ideas on How to Use Google Sheets In Your Business
Leadership

13 Ideas on How to Use Google Sheets In Your Business

Technology has a way of changing how we do business for the better. Video conferencing software means we don’t have to drive, or fly, to ...

by Mara Calvello · Jan 20, 2023