Blog

Blog about Business Analytics, KPIs and product updates

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Jessica Greene Jessica GreeneJessica Greene   |  Feb 14

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Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Jessica Greene Content Marketing   |  Feb 12

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing   |  Feb 11

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Feb 7

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Product and Design

Google Sheets, meet Databox.

The Google Sheets Integration is Live! Turn your Google Spreadsheets into interactive dashboards that are available on desktop, office TVs, and your mobile devices.

Product and Design   |  Feb 6

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Data Snacks

How to Increase Organic Traffic With an SEO Audit

On this episode of Data Snacks, Sean Henri takes you through the key elements of an SEO Audit and how those learnings can help you grow your organic traffic.

Sean Henri Data Snacks   |  Feb 5

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Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Jessica Greene Content Marketing   |  Feb 5

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Product and Design

New in Databox: Schedule Snapshots of Your Reports in JPG or PDF Formats

Scheduled Snapshots now supports both JPG and PDF formats. Now, your team and/or clients will receive your reports in a way that’s accessible, no matter what.

John Bonini Product and Design   |  Feb 4

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30

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Ground Up Podcast

Lessons From One of the World’s Best Content Marketers

On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

John Bonini Ground Up Podcast   |  Jan 29

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Content Marketing

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Elise Dopson Content Marketing   |  Jan 29

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Ground Up Podcast

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Ground Up Podcast   |  Jan 29

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Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  Jan 23

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Ground Up Podcast

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople

On this episode of Ground Up, Brian Moseley joins Pete Caputa as they walk through all of the sales lessons they’ve learned in working together for the last 22 months.

Ground Up Podcast   |  Jan 22

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Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Jessica Greene Marketing   |  Jan 22

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Marketing

Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue in 2019.

Jessica Greene Marketing   |  Jan 17

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Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2018

In the market for a new piece of software? Here, 31 marketers share which tools they adopted in 2018 and will continue to rely on in 2019.

Elise Dopson Marketing   |  Jan 16

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Agencies

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Agencies   |  Jan 15

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Content Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Elise Dopson Content Marketing   |  Jan 8

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Marketing

How to Increase Your Live Chat Response Rate, According to 46 Marketers

From personalizing your initial prompt to asking the right questions, here are some proven ways for improving the response rate from your live chat efforts.

Marketing   |  Jan 3

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Marketing

A Foolproof Way to Reach And Engage Your Target Audience Through Your Company’s Blog

A 5-step, systematic approach to engaging and influencing your audience.

Alex Swallow Marketing   |  Jan 2

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Marketing

29 Advertisers On the Top 5 Facebook Ads Metrics for Measuring ROI

We asked marketers to share their 5 most-important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Marketing   |  Dec 18 2018

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Case Study

Epicosity’s (Years Long) Search for the Perfect Client Reporting Solution

Chris Kappen joins the Agency Spotlight to share how Epicosity’s client reporting process has evolved since implementing Databox.

John Bonini Case Study   |  Dec 11 2018

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Marketing

25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views

48% of the marketers we surveyed are creating between 10-30 new videos every month. Here’s how they’re using this content to grow their YouTube channels.

Marketing   |  Dec 10 2018

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Case Study

How Blue Frog Marketing Improved the Accuracy and Efficiency of its Client Reporting

Kelsey Meyer joins Databox’s Tory Sher to discuss how Blue Frog Marketing has improved both the efficiency and accuracy of its client reporting.

Victoria Sher Case Study   |  Dec 3 2018

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Marketing

Will Increasing Your Facebook Ad Budget Actually Increase Sales?

92% of agencies say that Facebook Ads are at least somewhat effective at generating sales. But, when and how should you increase your investment?

Marketing   |  Dec 3 2018

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Case Study

How SMA Marketing Uses Databox as the Single Source of Truth for Clients and Employees

Ryan Shelley, founder of SMA Marketing, shares how providing real-time access to performance data has transformed the agency/client relationship.

John Bonini Case Study   |  Nov 28 2018

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Marketing

36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)

97% of agencies say that setting goals for a specific client KPI leads to improvement in that KPI. Here’s how agencies set client goals in the first place.

Marketing   |  Nov 26 2018

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Data Snacks

How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation

Square 2 Marketing’s Cassandra Clemens shares the metrics they monitor to ensure effective response and engagement with website visitors.

Cassandra Clemens Data Snacks   |  Nov 20 2018

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Marketing

42 Agencies On the Traffic Sources That Will Grow & Decline Next Year

60% of agencies say that organic drives the most traffic for clients right now. How will that change over the next 12 months? We asked them to share.

Marketing   |  Nov 19 2018

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Marketing

Dozens of Marketers On How to Get More Views on YouTube

We surveyed dozens of video marketers to find out the most effective ways to drive more views to your YouTube videos.

Marketing   |  Nov 14 2018

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Ground Up Podcast

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

On this episode of Ground Up, Chris Savage shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

John Bonini Ground Up Podcast   |  Nov 13 2018

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Product and Design

New in Databox: Onboard Clients Quicker by Sending Templated Carousels

By sending Databoard Carousels into client accounts with just one click, it’s now easier than ever to build client reports and onboard new clients.

John Bonini Product and Design   |  Nov 9 2018

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Marketing

The Most Effective Channels for Reaching Your Target Customer

We asked dozens of marketers to share their most effective channel for reaching their target audience and their best tips for doing it well.

Marketing   |  Nov 7 2018

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Product and Design

New in Databox: Instantly Visualize 3,000+ Metrics from 65+ Data Sources

Big updates to the app and dashboard designer (as well as 1,712 new pre-configured Datablocks) make it easier than ever to find and track the most important KPIs.

Product and Design   |  Nov 6 2018

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Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Agencies   |  Nov 5 2018

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Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Agencies   |  Nov 2 2018

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Marketing

The 8 Most Important Factors When Buying Software (According to Marketers)

According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

Marketing   |  Nov 1 2018

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Marketing

32 Agencies Share Their Favorite Project Management Tools & Processes

We polled dozens of agencies to find out which project management tools they use and how they use them to build successful project management processes.

Marketing   |  Oct 29 2018

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Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies   |  Oct 26 2018

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Product and Design

New Integration: Track Your Subscription & Financial Metrics for Free from ProfitWell

Track all of your critical subscription metrics in Databox from a free ProfitWell account: revenue, churn, upgrades/downgrades, ARPU, and much more.

John Bonini Product and Design   |  Oct 26 2018

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Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies   |  Oct 25 2018

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Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies   |  Oct 23 2018

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Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

Here are 8 reasons that your business will grow and your support team will thank you when you track the causes of new customer support inquiries.

Thomas Melching Analytics   |  Oct 23 2018

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Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies   |  Oct 22 2018

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Product and Design

Embed Databoards: Share Live and Interactive Dashboards on Any Web Page or Application

With the Databoard Embed feature, you can share and publish live, interactive dashboards on any web page, blog post, wiki page, web application, or intranet portal.

Product and Design   |  Oct 19 2018

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Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies   |  Oct 18 2018

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Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Learn how to using cyclones to grow revenue from 9 top-tier sales & marketing experts (& me).

Marketing   |  Oct 17 2018

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Marketing

Dozens of HubSpot Users Share High-Performing Lead Nurturing Examples

According to our research, 41% of marketers adjust their lead nurturing campaigns every month. Here are the strategies they’re finding to be most successful.

Marketing   |  Oct 17 2018

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Marketing

Power Users Share Their First Impressions of HubSpot’s Conversations Tool

Dozens of HubSpot power users share their thoughts on the Conversations tool, including their experience with setup, ease-of-use, conversions, and more.

Marketing   |  Oct 16 2018

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Marketing

Top Advertisers Share Tips for $10 Customer Acquisition Costs on Facebook

According to our latest report, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10. Here’s how they’re doing it.

Marketing   |  Oct 15 2018

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Agencies

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies   |  Oct 12 2018

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Marketing

What’s the Average Facebook Ads CTR & How Do You Improve It?

30+ advertising pros share their average click-through rate (CTR) on Facebook as well as the tactics that work for improving it.

Marketing   |  Oct 11 2018

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Marketing

Dozens of Advertisers Share Strategies for Reducing Facebook CPC

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

Marketing   |  Oct 10 2018

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Marketing

100+ Marketers Share The Link-Building Techniques That Work Best

According to our latest report, 84% of marketers have a deliberate strategy for building backlinks. Here are the tactics that are working best.

Marketing   |  Oct 9 2018

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Agencies

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies   |  Oct 4 2018

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Product and Design

New Integration: Track the Performance of Your Instagram Business Account

Track important campaign metrics from your Instagram Business account and visualize reach, impressions, post engagement, follower demographics (and more) in minutes.

John Bonini Product and Design   |  Oct 3 2018

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Marketing

Benchmarking Average Session Duration: What it Means & How to Improve It

Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.

Marketing   |  Oct 2 2018

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Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies   |  Sep 28 2018

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Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies   |  Sep 27 2018

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Product and Design

New Integration: Harvest Time Tracking Visualized

Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.

John Bonini Product and Design   |  Sep 27 2018