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Blog about Business Analytics, KPIs and product updates

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Marketing

The 16 Best White-Label Marketing Software Agencies Recommend

Here’s a list of 16 white-label marketing software that marketing agencies recommend most, including marketing automation, reporting, and more.

Archita Sharma Marketing Archita SharmaArchita Sharma   |  Aug 13

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Marketing

Marketing Attribution Tools: 14 Tools Our Readers Recommend

Is the variety of marketing attribution tools confusing you? Find the best pick for your company from this expert list of marketing attribution tools.

Masooma Memon Marketing   |  Aug 11

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Case Study

How CTGlobal Quadrupled Brand Engagement Using Databox

CTGlobal, a team of engineers, salespeople, and specialists needed a tool that would allow them to work efficiently and empowered their clients at the same time.

Belynda Cianci Case Study   |  Aug 10

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Sales

11 Ways to Use HubSpot CRM To Manage Your Sales Pipeline

Want to start using HubSpot to boost your sales? 30+ experts give their best tips on using HubSpot to manage your sales pipeline and automate it.

Maham S. Chappal Sales   |  Aug 10

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Marketing

37 Ways High-Ranking Marketers Improve Their Website Domain Authority

From publishing great content to generating quality backlinks, here are the strategies effective marketers and SEOs use to improve their website domain authority.

Maham S. Chappal Marketing   |  Aug 7

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Marketing

23 Effective Ways to Reduce Email Unsubscribes

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

Jessica Malnik Marketing   |  Aug 6

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Case Study

How Yalla Baby Box Uses Databox To Take Action Faster & Hit Daily Goals

While Yalla Baby Box helps mums and dads they realized they also need help themselves — with tracking data from over half a dozen data sources and eliminating the manual work needed for it. With Databox, they’re now working faster and smarter.

Belynda Cianci Case Study   |  Aug 5

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Marketing

Dwell Time for SEO: What It Means & 25 Ways to Improve It

Not sure why your audience isn’t spending time on your pages? Try these 25 proven tips to improve dwell today and get more people to stay on your site.

Masooma Memon Marketing   |  Aug 5

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Marketing

10 Tips for Executing a Cost-Effective Google Ads Bidding Strategy

Looking to utilize your budget for maximum ROI & executing a cost-effective Google Ads Bidding Strategy? Skim through this guide and you’ll know what to implement.

Archita Sharma Marketing   |  Aug 4

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Marketing

29 Ways to Improve Your Search Position in Google Search Results

Having a hard time understanding search position and how to improve your pages’ positioning? Dive into this in-depth guide to find your answers.

Masooma Memon Marketing   |  Aug 3

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Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Jessica Malnik Analytics   |  Jul 30

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jul 29

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Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Avatar Marketing   |  Jul 29

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 29

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Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

Jessica Malnik Marketing   |  Jul 29

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Integrations

New Integration: Monitor Ad Engagement with StackAdapt + Databox

With Databox’s integration with StackAdapt, you can track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside all of the other KPIs that are important to your business.

Monja Dobnik Integrations   |  Jul 29

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Case Study

How TelemetryTV Used Databox to Cut Reporting Time, Reduce Meetings, & Make Improvements Faster

TelemetryTV needed something simple and fast to track performance and share results. Now, with Databox, they spend more time making meaningful adjustments.

Belynda Cianci Case Study   |  Jul 28

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Marketing

Blog SEO: 39 Expert Tips for Optimizing Your Blog Posts for SEO

Want to increase the search visibility of your blog posts? Over 100 SEO experts shared their best tips for optimizing every blog post for search engines.

Masooma Memon Marketing   |  Jul 28

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Marketing

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

Wondering how to boost your funnel conversion rates and increase sales? 20+ experts share their most effective tips in this report.

Maham S. Chappal Marketing   |  Jul 28

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Product and Design

Stream Databoards to Your Smart TV in Seconds & Make Performance More Visible to Everyone

Make performance more accessible to your team by making it more visible. Now, you can stream Databoards to your TV easier than ever before.

Monja Dobnik Product and Design   |  Jul 27

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Marketing

The Best Social Media Platforms for Business According to 30+ Experts

Which social media platform drives the highest quality traffic? 30+ marketers give their expert advice on which social media platform works best for them.

Maham S. Chappal Marketing   |  Jul 27

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Marketing

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Which traffic sources convert shoppers best? In this guide, 20+ experts share ways for optimizing each traffic source to improve ecommerce conversion rates.

Elise Dopson Marketing   |  Jul 23

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Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

Jessica Malnik Marketing   |  Jul 22

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Goal Setting

The 8 Types of Sales Goals You Should Set for Your Sales Team

30+ experts share their tips and insights for setting the best sales goals to fill the pipeline and keep your sales teams motivated.

Belynda Cianci Goal Setting   |  Jul 21

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Case Study

How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47%

Elenas needed a solution to track their complex data metrics and use those insights to empower the team to increase retention and improve the business.

Belynda Cianci Case Study   |  Jul 20

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Marketing

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Sure, we know return on marketing investment is critical to track and monitor. But, how? Here’s how 30+ experts track theirs.

Elise Dopson Marketing   |  Jul 20

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Case Study

How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs

You&Co needed a way to communicate metrics and goals to clients, and across the team, quickly and effectively. With Databox, they’re doing that and more.

Belynda Cianci Case Study   |  Jul 15

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Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Jessica Malnik Marketing   |  Jul 15

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jul 14

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Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Jessica Malnik Marketing   |  Jul 14

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Sales

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

in order to maintain an accurate sales pipeline, you need to be tracking the right KPIs. So, which ones matter most? 48 sales pros share their thoughts.

Elise Dopson Sales   |  Jul 13

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Product and Design

Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients

Provide fully-branded reports, performance alerts, log in access, and more to your team and/or clients.

Monja Dobnik Product and Design   |  Jul 10

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jul 9

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Case Study

How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half

Showing results and delivering great value to their clients is what Sellian is striving for. With Databox they’re even more data-driven, more agile, more responsive.

Belynda Cianci Case Study   |  Jul 8

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Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

Do you use Pipedrive to track your sales pipeline? Here are 11 of the best Pipedrive features that can help your sales team close more deals.

Elise Dopson Marketing   |  Jul 8

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Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Elise Dopson Analytics   |  Jul 7

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Marketing

Increase Your Landing Page Conversion Rates with These 18 Proven Plays

Not sure what’s an ideal landing page conversion rate? Finding it hard to improve your landing page conversion rates? Get your answers here with 18 proven tactics from 60+ experts.

Masooma Memon Marketing   |  Jul 6

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Marketing

Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase It?

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

Elise Dopson Marketing   |  Jul 6

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Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Jessica Malnik Marketing   |  Jul 2

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Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Jessica Malnik Marketing   |  Jul 1

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Marketing

How to Improve Your Post Engagement on Facebook Ads

Struggling to get engagement on your Facebook ads? Learn how 45+ Facebook ad experts are driving engagement with these easy to try tactics.

Masooma Memon Marketing   |  Jun 30

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Integrations

New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox

With Databox’s integration with Vimeo OTT, you can identify your most popular videos and traffic channels, track completion and conversion rates, and more.

Monja Dobnik Integrations   |  Jun 26

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Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Elise Dopson Analytics   |  Jun 25

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Marketing

New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

Jessica Malnik Marketing   |  Jun 24

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Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Jessica Malnik Marketing   |  Jun 23

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Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Jessica Malnik Marketing   |  Jun 18

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Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Elise Dopson   |  Jun 17

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Content Marketing

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Elise Dopson Content Marketing   |  Jun 16

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Case Study

MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

MarketLauncher, a boutique firm providing lead-development, market research, and prospecting services, needed a better way to keep their goals front and center while reporting progress to clients.

Belynda Cianci Case Study   |  Jun 12

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Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Avatar Marketing   |  Jun 11

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Reporting

How to Choose the Right Performance Metrics To Track for Your Business

With the right performance metrics and KPIs, you can better gauge succese while communicating your value and impact on the business.

Avatar Reporting   |  Jun 11

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Jun 10

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Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Jessica Malnik Agencies   |  Jun 9

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Jun 9

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Marketing

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Elise Dopson Marketing   |  Jun 4

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 2

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Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Jessica Malnik Uncategorized   |  Jun 2

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Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

Elise Dopson Analytics   |  May 28

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Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Jessica Malnik Marketing   |  May 27

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Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Jessica Malnik Marketing   |  May 20

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Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Jessica Malnik Marketing   |  May 18