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Blog about Business Analytics, KPIs and product updates

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Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Masooma Memon Marketing Masooma MemonMasooma Memon   |  May 12

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Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Marija Hladni Analytics   |  May 12

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Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  May 12

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16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Jessica Malnik   |  May 11

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Jessica Greene   |  May 11

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Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Melissa King Analytics   |  May 10

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How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Jessica Malnik   |  May 7

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Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Avatar Metrics & Chill Podcast   |  May 7

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Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Mara Calvello Sales   |  May 6

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How to Measure Your Share of Voice on Social Media

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

Masooma Memon   |  May 5

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Product and Design

7 More Databox Integrations Now Support Custom Date Ranges

We’ve updated 7 more integrations to now support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  May 5

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Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

Creating a Facebook content calendar takes work. Managing it efficiently takes even more work. Here are 6 tips that can help you with both.

Masooma Memon   |  May 4

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14 Ways to Make Your LinkedIn Company Page More Engaging

Don’t let your LinkedIn company page sit idle. Take advantage of all it has to offer with these 14 ways to get more engagement.

Mara Calvello   |  May 3

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11 Facebook Post Ideas to Help Increase Engagements for Businesses

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

Jessica Malnik   |  Apr 30

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Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400% in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Avatar Metrics & Chill Podcast   |  Apr 30

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Data Snacks

How to Forecast Sales Using HubSpot CRM & Databox

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Monja Dobnik Data Snacks   |  Apr 29

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Sales

13 Expert Ways to Measure Sales Rep Productivity

From sales closed and deals by stage to opportunity win rates and quotas, we’re looking at the best tools and metrics to measure sales rep productivity.

Jessica Malnik Sales   |  Apr 29

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Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Avatar Marketing   |  Apr 29

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SEO

9 SEO Trends to Watch out for in 2021

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

Masooma Memon SEO   |  Apr 28

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Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Masooma Memon Analytics   |  Apr 27

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Management

Client Onboarding Process: How to Successfully Onboard a New Client

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Lily Ugbaja Management   |  Apr 26

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Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

Jessica Malnik Sales   |  Apr 23

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Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20%

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Avatar Metrics & Chill Podcast   |  Apr 23

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Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Jessica Greene Marketing   |  Apr 23

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Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Melissa King   |  Apr 22

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Apr 22

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Marketing

How to Write a Meaningful Marketing Plan: Starting with These 8 Tips

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Masooma Memon Marketing   |  Apr 21

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Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Jessica Malnik Analytics   |  Apr 21

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Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Jessica Malnik Analytics   |  Apr 21

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Sales

29 Sales Tips for Improving Your Close Rate

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Masooma Memon Sales   |  Apr 20

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SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Masooma Memon SEO   |  Apr 19

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Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Jessica Malnik Marketing   |  Apr 16

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Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400% in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Avatar Metrics & Chill Podcast   |  Apr 16

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Sales

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Elise Dopson Sales   |  Apr 16

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Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Melissa King Marketing   |  Apr 15

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Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Apr 15

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Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Mara Calvello Marketing   |  Apr 14

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18 Best Social Media Plugins for WordPress

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Jessica Malnik   |  Apr 13

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SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Masooma Memon SEO   |  Apr 12

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Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Jessica Malnik Marketing   |  Apr 9

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Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Avatar Metrics & Chill Podcast   |  Apr 9

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Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Content Marketing   |  Apr 9

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Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Masooma Memon Marketing   |  Apr 8

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Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Elise Dopson Content Marketing   |  Apr 8

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Product and Design

13 More Databox Integrations Now Support Custom Date Ranges

13 more integrations have been updated to support custom date range functionality in Databox.

Monja Dobnik Product and Design   |  Apr 7

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Product and Design

Databox Partners with Semrush to Remove API Limitations for Databox Customers

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Monja Dobnik Product and Design   |  Apr 7

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Sales

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Melissa King Sales   |  Apr 7

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Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Jessica Malnik Marketing   |  Apr 6

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Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Masooma Memon Marketing   |  Apr 5

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Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

Masooma Memon   |  Apr 2

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Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Avatar Metrics & Chill Podcast   |  Apr 2

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Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Elise Dopson Content Marketing   |  Apr 2

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Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

Jessica Malnik   |  Apr 1

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Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Masooma Memon Marketing   |  Apr 1

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Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Elise Dopson Marketing   |  Apr 1

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Product and Design

Chart Visualizations: 6 (more) Updates Now Live

With these 6 additional visualization improvements, you have more comparison options, can reorder metrics in a table or Scorecard, and more.

Monja Dobnik Product and Design   |  Mar 31

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Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Mara Calvello Analytics   |  Mar 31

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Jessica Malnik Marketing   |  Mar 31

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Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Content Marketing   |  Mar 31

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Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Mar 31

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Data Snacks

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Monja Dobnik Data Snacks   |  Mar 30