Blog

Blog about Business Analytics, KPIs and product updates

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Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Elise Dopson Elise DopsonElise Dopson   |  Apr 7

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Marketing

50+ Experts Share the SEO Metrics They Track Every Week (& Why You Should, Too)

Your weekly SEO dashboard gives a good indication on whether your strategy is paying off. In this guide, we share the 25 SEO metrics that experts track on a weekly basis.

Elise Dopson Marketing   |  Apr 6

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Case Study

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

Robbie Richards shares why (and how) Databox is the most powerful tool his agency uses to share and improve SEO and PPC performance for clients.

Elizabeth Wellington Case Study   |  Apr 1

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Sales

SMART Sales Goal Examples from 35 Companies That Every Team Can Implement

Dozens of our sales experts give their advice on the best SMART sales goals to employ with your teams to see more results, and better pipeline performance.

Belynda Cianci Sales   |  Mar 31

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Using Databox

New: Create Reusable Templates in Databox & Save Hours on Client Reports

Design templates in Databox, complete with the data sources, metrics, and visualizations that you need, and save them to your account so that they can be used for any client in just one click.

Monja Dobnik Using Databox   |  Mar 30

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Marketing

15 SEO Metrics That You Should Be Tracking On A Daily Basis

The ability to spot small wins (or fails) in your SEO strategy can be invaluable. In this guide, 38 experts share SEO metrics they track on a daily basis.

Elise Dopson Marketing   |  Mar 30

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Trending

Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…

Databox teamed up with Lola.com to survey nearly 300 companies from industries across the globe to learn how COVID-19 has impacted their business and how they’re responding,

Belynda Cianci Trending   |  Mar 26

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Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Jessica Malnik Marketing   |  Mar 25

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15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Elise Dopson   |  Mar 24

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing you content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Mar 23

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Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 19

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Mar 18

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Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Avatar Ground Up Podcast   |  Mar 17

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Marketing

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

Elise Dopson Marketing   |  Mar 17

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Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Elise Dopson Content Marketing   |  Mar 16

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Sales

The B2B Sales KPIs You Should Be Tracking According to 60+ Experts

60+ marketing and sales pros weigh in on the most important b2b metrics that companies should be tracking, why, and how to go about tracking them.

Belynda Cianci Sales   |  Mar 12

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Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Which metrics should you include in your reports? Which tools are best to use? Here, 32 marketers share the best ways to build Facebook Ad dashboards.

Belynda Cianci Marketing   |  Mar 11

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Case Study

How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention

Social Hustle plans to double its team this year. Here’s how they’re using Databox to stage agile, make real-time decisions, and increase client retention.

Elizabeth Wellington Case Study   |  Mar 10

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Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10

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Marketing

36 Local SEO Metrics That Every Local Business Should Be Tracking

Brick and mortar success stories start on the search page, so we asked over 85 experts to share their best tips for optimizing for local search success.

Belynda Cianci Marketing   |  Mar 9

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Agencies

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

Smartbug Media, HubSpot’s top agency partner, shares how Databox has helped its team shift valuable hours away from manual reporting.

Elizabeth Wellington Agencies   |  Mar 5

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4

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Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Elise Dopson Content Marketing   |  Mar 3

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Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

100+ marketers share the SEO competitor analysis tips and tools for understanding your competitor’s strategy and outranking them in search engines.

Elise Dopson Marketing   |  Mar 2

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Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Jessica Malnik Sales   |  Feb 27

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Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Avatar Ground Up Podcast   |  Feb 26

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26

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Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Elise Dopson Content Marketing   |  Feb 25

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Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Elise Dopson Marketing   |  Feb 24

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Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales goals can mean everything––if they’re set and measured correctly. Here are tips from 90 sales pros on setting and tracking your monthly sales goals.

Elise Dopson Sales   |  Feb 20

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Marketing

Business Reporting: 4 Ways to Report Poor Performance To Your Boss or Client

90 experts delivered their best tips on delivering bad news without losing the trust and integrity of your most important business relationships.

Belynda Cianci Marketing   |  Feb 19

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18

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Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Elise Dopson Content Marketing   |  Feb 17

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Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Elise Dopson Marketing   |  Feb 13

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Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Avatar Marketing   |  Feb 13

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Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

Getting your prospects to “try before they buy” becomes easier when you use these tips from 33 marketing pros to increase your free trial signups.

Belynda Cianci Marketing   |  Feb 12

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Product and Design

How to Use Google Sheets + Databox to Track & Visualize Performance

Many companies still use spreadsheets to track performance data. Here’s everything you need for using Google Sheets with Databox to visualize performance.

Monja Dobnik Product and Design   |  Feb 11

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Data Snacks

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Miha Ambroz Data Snacks   |  Feb 11

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Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

Elise Dopson Marketing   |  Feb 11

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10

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Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

Elise Dopson Marketing   |  Feb 6

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5

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Sales

The 22 KPIs That Every Sales Rep Should Be Tracking

Everyone knows sales reps are tasked with, well, selling. But how do you measure the performance of all of the tasks involved? With these 22 sales KPIs…

Elise Dopson Sales   |  Feb 4

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Sales

5 Types of Sales Goals Every Sales Manager Should Have

35+ sales managers give us their best advice for goal-setting that creates better teams, drives engagement, and keeps the pipelines pumping.

Belynda Cianci Sales   |  Feb 3

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Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Jessica Malnik Marketing   |  Jan 30

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Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Here’s everything you need to know about HubSpot Lifecycle stages, including how to set them up and visualize their performance in HubSpot and Databox.

Monja Dobnik Marketing   |  Jan 29

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Marketing

How To Measure YouTube Analytics Using Only Google Analytics

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities

Belynda Cianci Marketing   |  Jan 29

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Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Can you measure the impact and effectiveness of your brand? 60+ marketing pros say yes––here are the brand marketing KPIs they say you should track.

Belynda Cianci Marketing   |  Jan 28

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Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Jessica Malnik Marketing   |  Jan 27

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Marketing

17 Real Marketing Report Examples For Communicating Performance To Your Team

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Elise Dopson Marketing   |  Jan 22

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

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Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Elise Dopson Marketing   |  Jan 20

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Marketing

How to Prepare A Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

Belynda Cianci Marketing   |  Jan 17

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Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Elise Dopson Marketing   |  Jan 16

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Basics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Unsure which metrics your B2B organization needs to keep an eye on? In this guide, experts from 42 B2B companies share the KPIs they track.

Elise Dopson Basics   |  Jan 15

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Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

Belynda Cianci Marketing   |  Jan 14

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Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

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Analytics

25 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Jan 8

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Marketing

What To Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Elise Dopson Marketing   |  Jan 7