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Blog about Business Analytics, KPIs and product updates

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Marketing

17 Real Marketing Report Examples For Communicating Performance To Your Team

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Elise Dopson Marketing Elise DopsonElise Dopson   |  Jan 22

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

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Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Elise Dopson Marketing   |  Jan 20

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Marketing

How to Prepare A Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

Belynda Cianci Marketing   |  Jan 17

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Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Elise Dopson Marketing   |  Jan 16

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Basics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Unsure which metrics your B2B organization needs to keep an eye on? In this guide, experts from 42 B2B companies share the KPIs they track.

Elise Dopson Basics   |  Jan 15

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Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

Belynda Cianci Marketing   |  Jan 14

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Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

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Analytics

25 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Jan 8

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Marketing

What To Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Elise Dopson Marketing   |  Jan 7

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Analytics

18 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Custom dimensions are a great way to enrich your Google Analytics data with third-party tools. In this guide, 20+ experts share the custom dimensions you should be using.

Elise Dopson Analytics   |  Jan 6

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jan 3

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Marketing

How to Build an SEO Report: 27 Metrics & Insights To Include

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Jan 2

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Dec 30 2019

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Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Avatar Marketing   |  Dec 23 2019

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

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11 Essential Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Elise Dopson   |  Dec 18 2019

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Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Elise Dopson Marketing   |  Dec 17 2019

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Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019

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Marketing

19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Dec 12 2019

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Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

Belynda Cianci Marketing   |  Dec 11 2019

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 10 2019

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Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

John Bonini Ground Up Podcast   |  Dec 9 2019

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Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Elise Dopson Marketing   |  Dec 9 2019

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Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Jessica Greene Marketing   |  Dec 6 2019

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Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Elise Dopson Content Marketing   |  Dec 5 2019

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Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Belynda Cianci Marketing   |  Dec 4 2019

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Marketing

29 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Elise Dopson Marketing   |  Dec 3 2019

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Uncategorized

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

John Bonini Uncategorized   |  Dec 2 2019

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Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Elise Dopson Marketing   |  Dec 2 2019

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24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Elise Dopson   |  Nov 27 2019

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Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Nov 26 2019

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Marketing

Email Personalization: Tips, Tools, & The 6 Fundamentals For Success

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Belynda Cianci Marketing   |  Nov 26 2019

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Ground Up Podcast

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

John Bonini Ground Up Podcast   |  Nov 25 2019

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing   |  Nov 25 2019

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Marketing

The 24 Best Online Marketing Courses For Growing Your Career

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Avatar Marketing   |  Nov 21 2019

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Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Avatar Marketing   |  Nov 20 2019

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Analytics

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

There are many tools you could use to measure the performance of your online store. Or, you can follow these 14 tips for using Google Analytics for ecommerce.

Elise Dopson Analytics   |  Nov 19 2019

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Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

John Bonini Ground Up Podcast   |  Nov 18 2019

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Analytics

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Nov 18 2019

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Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Avatar Marketing   |  Nov 14 2019

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Avatar Integrations   |  Nov 13 2019

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Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

We asked 37 professionals to share their most effective customer service interview questions for gauging satisfaction and planning feature improvements.

Belynda Cianci Marketing   |  Nov 13 2019

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Nov 12 2019

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Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Rachael Bassey Ground Up Podcast   |  Nov 11 2019

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Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Jessica Greene Management   |  Nov 11 2019

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Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  Nov 7 2019

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Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

In this guide, 90+ marketers share the Google Analytics reports, metrics, and best tips for measuring the performance of their blogs.

Elise Dopson Analytics   |  Nov 6 2019

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Sales

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals

We polled more than 20 founders and sales leaders to hear which sales metrics teams should be using most to set effective goals for its sales reps.

Belynda Cianci Sales   |  Nov 5 2019

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Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey Ground Up Podcast   |  Nov 4 2019

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Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Jessica Greene Marketing   |  Nov 4 2019

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Jessica Greene Integrations   |  Nov 1 2019

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Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Elise Dopson Marketing   |  Oct 31 2019

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Spotlight

Introducing the Predictable Performance Training Course

This free analytics training will allow you to Align around the right metrics and goals, Analyze data quickly, and Adjust your plans when its matters most.

John Bonini Spotlight   |  Oct 30 2019

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Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Avatar Marketing   |  Oct 30 2019

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Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Oct 29 2019

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Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

John Bonini Ground Up Podcast   |  Oct 28 2019

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Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Elise Dopson Marketing   |  Oct 28 2019