Blog

Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

Analytics Lily Ugbaja | May 14

Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Metrics & Chill Podcast | May 14

Case Study

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Case Study | May 13

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Social Media | May 13

Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Marketing | May 12

Analytics

Business Metrics – Definition, Classification, and Examples

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Analytics | May 12

Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Marketing | May 12

16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Social Media | May 11

30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Social Media | May 11

Analytics

The 17 Best Asana Integrations for Collaboration, Productivity and Reporting, According to 50+ Marketers

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Analytics | May 10

How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Social Media | May 7

Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Metrics & Chill Podcast | May 7

Sales

11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

Sales | May 6

How to Measure Your Share of Voice on Social Media

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

Social Media | May 5

Product and Design

7 More Databox Integrations Now Support Custom Date Ranges

We’ve updated 7 more integrations to now support custom date range functionality in Databox.

Product and Design | May 5

Facebook Content Calendar: 6 Easy Ways to Create & Manage Yours

Creating a Facebook content calendar takes work. Managing it efficiently takes even more work. Here are 6 tips that can help you with both.

Social Media | May 4

14 Ways to Make Your LinkedIn Company Page More Engaging

Don’t let your LinkedIn company page sit idle. Take advantage of all it has to offer with these 14 ways to get more engagement.

Social Media | May 3

11 Facebook Post Ideas to Help Increase Engagements for Businesses

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

Social Media | Apr 30

Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400% in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Metrics & Chill Podcast | Apr 30

Data Snacks

How to Forecast Sales Using HubSpot CRM & Databox

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Data Snacks | Apr 29

Sales

13 Expert Ways to Measure Sales Rep Productivity

From sales closed and deals by stage to opportunity win rates and quotas, we’re looking at the best tools and metrics to measure sales rep productivity.

Sales | Apr 29

Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Marketing | Apr 29

SEO

9 SEO Trends to Watch out for in 2021

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

SEO | Apr 28

Analytics

10 Expert Tips for Measuring Content Attribution

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Analytics | Apr 27

Management

Client Onboarding Process: How to Successfully Onboard a New Client

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Management | Apr 26

Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

Sales | Apr 23

Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20%

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Metrics & Chill Podcast | Apr 23

Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing | Apr 23

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Social Media | Apr 22

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Apr 22

Marketing

How to Write a Meaningful Marketing Plan: Starting with These 8 Tips

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Marketing | Apr 21

Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Analytics | Apr 21

Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics | Apr 21

Sales

29 Sales Tips for Improving Your Close Rate

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Sales | Apr 20

SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

SEO | Apr 19

Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Marketing | Apr 16

Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400% in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Metrics & Chill Podcast | Apr 16

Sales

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

Sales | Apr 16

Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Marketing | Apr 15

Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Apr 15

Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Marketing | Apr 14

18 Best Social Media Plugins for WordPress

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Social Media | Apr 13

SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

SEO | Apr 12

Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Marketing | Apr 9

Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Metrics & Chill Podcast | Apr 9

Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Content Marketing | Apr 9

Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Marketing | Apr 8

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Apr 8

Product and Design

13 More Databox Integrations Now Support Custom Date Ranges

13 more integrations have been updated to support custom date range functionality in Databox.

Product and Design | Apr 7

Product and Design

Databox Partners with Semrush to Remove API Limitations for Databox Customers

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Product and Design | Apr 7

Sales

14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Sales | Apr 7

Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Marketing | Apr 6

Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Marketing | Apr 5

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

Social Media | Apr 2

Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Metrics & Chill Podcast | Apr 2

Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing | Apr 2

Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

Social Media | Apr 1

Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Marketing | Apr 1

Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Marketing | Apr 1

Product and Design

Chart Visualizations: 6 (more) Updates Now Live

With these 6 additional visualization improvements, you have more comparison options, can reorder metrics in a table or Scorecard, and more.

Product and Design | Mar 31

Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

Analytics | Mar 31

Blog about Business Analytics, KPIs and product updates

We set to find out the most common mistakes marketers make with Google Analytics tracking. Here are the top 17 according to 40 marketers who learned through trial and error.

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Unnax found other dashboard tools laborious and no more easy to use than a spreadsheet. Since becoming Databox customers, they’ve simplified reporting so they can now spend more time on analysis and improvements.

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

To know how your business is performing across the board, start using business metrics to help you measure performance and monitor progress towards your goals.

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn marketing.

Become an Asana power-user by adding one of these 17 integrations to your workflow.

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Wondering how can LinkedIn Sales Navigator help your sales reps? Here’s how 16 experts use this tool to boost their prospecting strategy.

What is share of voice, why is it important and how do you calculate it? 15+ marketers weigh in with their opinions and advice.

We’ve updated 7 more integrations to now support custom date range functionality in Databox.

Creating a Facebook content calendar takes work. Managing it efficiently takes even more work. Here are 6 tips that can help you with both.

Don’t let your LinkedIn company page sit idle. Take advantage of all it has to offer with these 14 ways to get more engagement.

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

From sales closed and deals by stage to opportunity win rates and quotas, we’re looking at the best tools and metrics to measure sales rep productivity.

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

Measuring your content’s ROI doesn’t have to be tricky. Dig into these 10 expert tips for measuring content attribution.

Looking to create a high-quality onboarding experience for your clients? In this guide, 28 experts share their best tips for doing just that.

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

How does B2B marketing work on Facebook vs. LinkedIn? Find out which of the two platforms 20+ experts prefer and why.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

From sharing customer success stories to following up regularly, there’s a lot that our experts share in these 29 tips to improve your sales close rate.

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Spending time converting leads with no success? Use this lead scoring model to find your highest-quality leads, and prioritize them to close the sale faster.

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

13 more integrations have been updated to support custom date range functionality in Databox.

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

A prospective client questionnaire will help you nurture high-quality working relationships. Find out what questions to ask from 20+ sales experts.

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

From budgeting to split testing your ads, here are 8 expert-recommended ways to effectively reduce Instagram ads cost.

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

With these 6 additional visualization improvements, you have more comparison options, can reorder metrics in a table or Scorecard, and more.

How do you track the performance of the newly-published content on your website? Consider these 15 metrics to make sure your content is a success.

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