Blog

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing Jessica Greene | Jul 18

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jul 18

Marketing

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Marketing | Jul 17

Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Marketing | Jul 16

Marketing

16 Ways for Creating A Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Jul 16

Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Marketing | Jul 15

Marketing

23 Experts On How to Use Google Search Console for SEO in 2019

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jul 11

Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Analytics | Jul 11

Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Sales | Jul 10

Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Marketing | Jul 9

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jul 8

Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Jul 3

Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing | Jul 2

Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing | Jul 1

Integrations

New Integration: Track & Visualize Your Sales Engagement with Outreach

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

Integrations | Jul 1

Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Product and Design | Jun 26

Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing | Jun 25

Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Marketing | Jun 25

Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing | Jun 24

Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Marketing | Jun 19

Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Marketing | Jun 18

Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Sales | Jun 17

Marketing

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Marketing | Jun 12

11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Social Media | Jun 11

Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Marketing | Jun 10

Integrations

New Integration: Monitor Your Overall Search Presence with Google My Business

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

Integrations | Jun 10

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 5

Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Data Snacks | Jun 4

Marketing

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Marketing | Jun 4

Databox Reports

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

Databox Reports | May 31

Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Marketing | May 30

Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Data Snacks | May 29

Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Marketing | May 29

Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Marketing | May 28

Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Marketing | May 23

Marketing

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Marketing | May 22

Data Snacks

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Data Snacks | May 22

Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Marketing | May 21

Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

Marketing | May 16

Marketing

8 Proven Ways to Reduce Your Facebook Ad CPM

24 marketers provided their tips and insights for reducing your Facebook Ad CPM, including ways for increasing your relevance score, targeting more effectively, and more.

Marketing | May 15

Marketing

How to Track Your Content Editorial Calendar in Databox

In this episode of Data Snacks, I walk you through how I built this simple editorial Databoard using only Databox and our native integration with Google Sheets.

Marketing | May 14

Marketing

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Marketing | May 14

Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Marketing | May 10

Marketing

The Best Video Gear & Tools for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Marketing | May 9

Marketing

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Marketing | May 8

Product and Design

Inside the Design of the New Databox Logo

We recently launched a new logo. Here’s why we did it and the thought that went into the design.

Product and Design | May 7

Content Marketing

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing | May 7

Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing | May 2

Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Marketing | May 1

Integrations

New Integration: Track & Visualize Campaign Performance with Twitter Ads

With Databox’s new integration with Twitter Ads, you can track metrics on a campaign basis like spend, impressions, clicks, engagement rate (and more) alongside all of your other important business KPIs.

Integrations | Apr 30

Content Marketing

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing | Apr 30

Sales

11 Successful Plays for Running Great Sales Calls

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

Sales | Apr 29

Marketing

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Marketing | Apr 25

Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

Marketing | Apr 24

Product and Design

Say Hello to a More Personalized Databox

New customizable Home screen and improved design for quicker access to what’s important and a new wizard for building new dashboards faster.

Product and Design | Apr 23

Sales

Ask These 24 Sales Questions & Lead More Productive Prospecting Calls

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Sales | Apr 23

Marketing

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Marketing | Apr 17

Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Content Marketing | Apr 16

Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Sales | Apr 10

Sales

19 Prospecting Tips to Help You Book More Sales Meetings

We asked 33 sales professionals to share their best practices for prospecting. Here are the tips they recommend for getting more meetings on your calendar.

Sales | Apr 9

Marketing

The 6 Most Effective Lead Nurturing Strategies of 2019

One-third of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing | Apr 8

Blog about Business Analytics, KPIs and product updates

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Monitor the number of prospects contacted daily, the number of replies your sales emails receive, how many prospects are engaging with your sales team, and more.

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Now you can track and visualize the volume of searches your business receives by source, listing, or type of action as well as your overall search presence in Databox.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

78 marketers share their advice for improving the average time on page for every blog post you write.

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

24 marketers provided their tips and insights for reducing your Facebook Ad CPM, including ways for increasing your relevance score, targeting more effectively, and more.

In this episode of Data Snacks, I walk you through how I built this simple editorial Databoard using only Databox and our native integration with Google Sheets.

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

We recently launched a new logo. Here’s why we did it and the thought that went into the design.

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

With Databox’s new integration with Twitter Ads, you can track metrics on a campaign basis like spend, impressions, clicks, engagement rate (and more) alongside all of your other important business KPIs.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

New customizable Home screen and improved design for quicker access to what’s important and a new wizard for building new dashboards faster.

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

We asked 33 sales professionals to share their best practices for prospecting. Here are the tips they recommend for getting more meetings on your calendar.

One-third of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

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