Blog

Blog about Business Analytics, KPIs and product updates

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Case Study

How Raddish Cut Reporting Time by 80% & Makes Better, Data-Driven Decisions Using Databox

After growing rapidly, the Raddish team knew they needed a solution to help simplify and visualize all the data they were generating.

Avatar Case Study AvatarKiera Abbamonte   |  Feb 26

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Marketing

How Long Does SEO Take to Show Results?

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Mara Calvello Marketing   |  Feb 26

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Ground Up Podcast

How Gabe Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Avatar Ground Up Podcast   |  Feb 26

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Feb 26

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Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Mara Calvello Analytics   |  Feb 25

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Marketing

40 Advanced Google Sheets Tips for Marketing Pros

We asked marketers to tell us how they use Google Sheets. The result: 40 strategies you can adopt, plus pro tips and tools to multiple the power of Google’s free worksheet app.

Jack David Hildebrand Marketing   |  Feb 25

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Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Melissa King Marketing   |  Feb 24

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How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Mariana Santiago   |  Feb 24

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Feb 24

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Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Can’t choose between Shopify and WooCommerce? Dozens of experts share which platform was more suitable for their online business and eCommerce clients.

Jessica Malnik Marketing   |  Feb 23

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LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study. Catch them all in this post.

Masooma Memon   |  Feb 22

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Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Melissa King   |  Feb 19

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Management

6 Best Free Time Management Tools

Manage your time; don’t let your time manage you. Easier said than done, right? With these 6 free time management tools, you’ll find anything is possible.

Mariana Santiago Management   |  Feb 19

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Ground Up Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Avatar Ground Up Podcast   |  Feb 19

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Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Jessica Greene Content Marketing   |  Feb 19

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Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Masooma Memon Analytics   |  Feb 18

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Marketing

The 10 Best Ecommerce Payment Processing Tools

Looking for reliable payment processing software for your online store? Check out our list of the 10 best eCommerce payment processing tools.

Jessica Malnik Marketing   |  Feb 18

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing   |  Feb 18

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Case Study

How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox

In order to grow, Simple Machines Marketing Agency needed to find a way to speed up the client reporting process and automate the time-consuming aspects of monthly reporting.

Avatar Case Study   |  Feb 17

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Marketing

What is Keyword Cannibalization and How Do You Fix It?

Keyword cannibalization is real and can negatively impact your traffic and revenue if you don’t address it right away. Here are 8 proven ways to fix or prevent the issue.

Masooma Memon Marketing   |  Feb 17

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Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You already know how to track your KPIs – now learn how to track the right Salesforce KPIs for your sales team with 14 options to help boost sales success.

Rebecca Reynoso Sales   |  Feb 16

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Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Want to make a great advertising video on a budget? These 16 small business video marketing tips will help you achieve your goal without breaking the bank.

Mariana Santiago Marketing   |  Feb 15

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Case Study

How Databox Helped Gravity Digital to Become More Efficient & More Profitable

Gravity Digital needed a more transparent reporting tool to improve communication with its clients and across its internal team.

Avatar Case Study   |  Feb 12

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Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Mara Calvello   |  Feb 12

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Ground Up Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Avatar Ground Up Podcast   |  Feb 12

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Marketing

Dozens of Marketers Share How to Get More Views on YouTube

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Avatar Marketing   |  Feb 12

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Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

Elise Dopson Content Marketing   |  Feb 12

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Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Melissa King Marketing   |  Feb 11

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Marketing

The 11 Best Email Tools for Ecommerce

From Klaviyo and Drip to MailChimp and AWeber, nearly 25 email marketers weigh in with their favorite email tools for ecommerce.

Jessica Malnik Marketing   |  Feb 11

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Product and Design

11 Improvements to Databox Charts Are Now Live

We’ve added 11 Improvements to Databox Charts. Now, you’ll be able to visualize and explore more of your data right from within Databox.

Monja Dobnik Product and Design   |  Feb 10

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Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Caught up between categories vs. tags? Wondering which is better for SEO? The short answer: both. They help make navigating your site easy for users.

Masooma Memon Marketing   |  Feb 10

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Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Got clicks but no conversions from your ad campaign? 30+ marketers share actionable strategies for improving paid traffic conversions.

Jessica Malnik Marketing   |  Feb 10

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Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Masooma Memon Content Marketing   |  Feb 9

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Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Mara Calvello Marketing   |  Feb 8

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Case Study

How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox

Weidert Group needed a reporting solution that would help them facilitate real-time data and keep pace with their clients in complex industries.

Avatar Case Study   |  Feb 5

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Marketing

9 Ways to Improve Audience Retention on YouTube

YouTube audience retention is anything but a vanity metric. These 9 tips for improving your YouTube audience retention rate are worth printing out and keeping next to your webcam.

Mariana Santiago Marketing   |  Feb 5

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Marketing

No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Avatar Marketing   |  Feb 5

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Management

7 Metrics to Include in Your Management Dashboard

Creating a management dashboard isn’t optional anymore. Learn why having one for your executive team to view results and KPIs is essential for success.

Rebecca Reynoso Management   |  Feb 4

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Marketing

213 Marketing Dashboard Templates for Tracking and Measuring Your Marketing Performance

No more slides or spreadsheets. These free marketing dashboard templates are plug-and-play and will allow you to quickly track your marketing metrics and KPIs.

Tamara Omerovic Marketing   |  Feb 4

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Marketing

The 17 Best eCommerce Tools for Growing Your Online Store

Scaling an eCommerce business doesn’t have to be hard when you have the right tools. 20+ pros share their favorite eCommerce tools for growing their store.

Jessica Malnik Marketing   |  Feb 3

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Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Mara Calvello Marketing   |  Feb 3

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Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Melissa King Marketing   |  Feb 2

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Feb 2

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Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

Masooma Memon Analytics   |  Feb 1

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Marketing

24 Best Metrics for Measuring Marketing Productivity

What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.

Jessica Malnik Marketing   |  Jan 29

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Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 15 local SEO tips that more than 80 SEO experts recommend.

Jessica Greene Marketing   |  Jan 29

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Case Study

How ClickBank Grew SQL Volume by 2X and Reduced Cost Per Lead by 50% With Databox

ClickBank needed a reporting solution flexible enough to capture their unique marketing funnel in a useful way and help them stay on top of quarterly goals.

Avatar Case Study   |  Jan 28

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Management

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

Melissa King Management   |  Jan 28

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Management

Quarterly Planning: 6 Things to Include in Your Quarterly Plan

Quarterly planning is the latest competitor to annual planning. Learn about quarterly planning’s benefits and why you should make the switch today.

Rebecca Reynoso Management   |  Jan 28

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Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

There’s no one answer to how to grow a blog, but we’ve got 23 proven tips from experts that’ll surely set you on the road to success.

Masooma Memon Marketing   |  Jan 27

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Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Building an abandoned cart email workflow is standard practice for most B2C eCommerce brands. Here are some examples to add to your email swipe file.

Jessica Malnik Marketing   |  Jan 27

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Marketing

How to Measure YouTube Analytics Using Only Google Analytics

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities

Belynda Cianci Marketing   |  Jan 27

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Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Masooma Memon Content Marketing   |  Jan 26

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Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

Interested in learning more about Google Analytics and HubSpot? Unsure which reporting tool to use for your website? Databox has you covered.

Mara Calvello Analytics   |  Jan 25

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Case Study

Consultancy Cuts Monthly Reporting Time by 3-5 Hours Per Client with Databox

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

Avatar Case Study   |  Jan 22

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Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

What can you do to take advantage of Google Shopping ads’ large share of Google search ad clicks? We asked 20 experts for advice.

Melissa King Marketing   |  Jan 22

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Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

Learning how to optimize your Google Display Network ads is pivotal to ensuring your PPC campaign delivers the ROI you expect.

Mariana Santiago Marketing   |  Jan 22

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Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Marija Hladni Reporting   |  Jan 22

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Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

Jessica Malnik Marketing   |  Jan 21

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Management

5 KPI Management Best Practices to Consider in 2021

Learn why KPI management is an essential strategy to make sure monthly, quarterly, and annual goals you set in place for your team end up being successful.

Rebecca Reynoso Management   |  Jan 21

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11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jan 21