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Blog about Business Analytics, KPIs and product updates

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Product and Design

New in Databox: Track and Compare LinkedIn Ad Performance by Campaign Groups

Campaign Group metrics for LinkedIn Ads are now available in Databox, giving you more granular insights into the performance of your campaigns.

Monja Dobnik Product and Design Monja DobnikMonja Dobnik   |  Nov 24

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Analytics

What is Customer Acquisition Cost and How to Keep it at a Minimum

CAC is the cost of getting a customer to spend on your business. Want to learn more about what customer acquisition cost is? Dive into this guide that tells you how to reduce it too.

Masooma Memon Analytics   |  Nov 24

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Case Study

How GK3 Capital Uses Databox to Drive Client Revenue Growth and Provide Better Advice on Strategic Marketing Activities

With Databox, GK3 Capital team has the ability to forecast industry pipelines, which helps the company make better data-driven decisions.

Allison Frieden Case Study   |  Nov 23

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Sales

11 Expert Tips for Driving More Sales Qualified Leads

The more sales qualified leads you generate, the more revenue your business can make. Read these 11 expert tips to generate SQLs and skyrocket your revenue.

Archita Sharma Sales   |  Nov 23

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Case Study

How Neverthink.tv Improved both Product & Content Development with Databox

Tracking your reach is one of the pivotal actions on the road to success in internet entertainment. With Databox, Neverthink.tv gets better insights and the ability to evolve and publish new content faster.

Allison Frieden Case Study   |  Nov 20

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Content Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Jessica Malnik Content Marketing   |  Nov 20

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Analytics

15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Nov 20

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Marketing

Create Better Google Ads with the Help of These 11 PPC Ad Copy Examples

Wondering what makes good ad copy? Check out these PPC ad copy examples and you’ll know instantly what differentiates a winning ad copy from one that flops.

Masooma Memon Marketing   |  Nov 19

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24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

Masooma Memon   |  Nov 19

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Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

Archita Sharma Analytics   |  Nov 18

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Sales

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Jessica Greene Sales   |  Nov 18

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Marketing

18 Essential Things Every B2B Marketing Report Should Include

Not sure what to include in your B2B marketing reports? 28 marketing experts reveal the most essential things to add in a B2B marketing report.

Maham S. Chappal Marketing   |  Nov 17

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Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Elise Dopson Content Marketing   |  Nov 17

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Case Study

How Cookies Digital Uses Databox to Make Campaign Adjustments Quickly & Improve its Services

Since becoming customers, Databox has become an indispensable component of Cookies Digital’s 24/7 client quality assistance.

Allison Frieden Case Study   |  Nov 16

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Content Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Jessica Malnik Content Marketing   |  Nov 16

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Marketing

13 Vital Things to Include in a B2C Marketing Report

Can’t decide what to include in your B2C marketing reports? 22 marketing pros weigh in on the most essential things to include in a B2C marketing report.

Maham S. Chappal Marketing   |  Nov 13

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Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.

Jessica Greene Marketing   |  Nov 13

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Marketing

18 Tried and Tested Tips for Writing a High-Converting Homepage Headline

Struggling to write a kickass homepage headline? 44 marketing pros weigh in with their tried and tested tips to write a high converting headline.

Maham S. Chappal Marketing   |  Nov 12

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Marketing

23 Best B2B Lead Generation Tools for Getting More Targeted Leads

Looking to create a predictable lead generation machine? Nearly 40 marketers weigh in with their top B2B lead generation tools.

Jessica Malnik Marketing   |  Nov 12

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Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Content Marketing   |  Nov 12

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Analytics

39 Most Important KPIs Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Jessica Malnik Analytics   |  Nov 11

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Marketing

14 Tips for Planning and Boosting Your PPC Campaign Performance

Looking to up your PPC game? Hear from our 50+ experts about types of PPC campaigns and how to boost your PPC campaign performance.

Archita Sharma Marketing   |  Nov 10

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Content Marketing

53 Social Media Pros Explain the Art of Posting on LinkedIn

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Maham S. Chappal Content Marketing   |  Nov 9

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Marketing

30 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Elise Dopson Marketing   |  Nov 9

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Case Study

How Articulate Marketing Cut Reporting Time & Improved Client Retention with Databox

Learn how Databox helped Articulate Marketing reduce time spent on reports from 2 full days to only 2 hours, all while improving client retention and boosting employee morale.

Allison Frieden Case Study   |  Nov 6

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Marketing

22 Ways to Use Google Search Console Filters to Filter Data

Still haven’t tapped into the hidden data reserve that Google Search Console filters offer? Try these 22 ways to filter data and level up your SEO game.

Masooma Memon Marketing   |  Nov 6

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Product and Design

New in Databox: Build Custom Google Analytics Multi-Channel Funnel Metrics & Understand How Your Marketing Channels Contribute to Conversions & Sales

With 110 Google Analytics Multi-Channel Funnel metrics that are now available in Databox’s Query Builder, you’ll dig deeper and result in more conversions.

Monja Dobnik Product and Design   |  Nov 5

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Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Masooma Memon Content Marketing   |  Nov 5

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Sales

23 Foolproof Sales Presentation Tips to Help You Close More Deals

Want to amp up your sales presentations and close more deals successfully? 42 sales pros share their best tips on creating a winning sales presentation.

Maham S. Chappal Sales   |  Nov 4

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Sales

16 Essential SaaS Sales Metrics You Should be Tracking

Can’t decide which SaaS sales metrics to track and measure? Nearly 30 SaaS sales pros weigh in with the top SaaS metrics they are looking at each week.

Jessica Malnik Sales   |  Nov 3

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Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Elise Dopson Content Marketing   |  Nov 3

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33 Effective Social Selling Tips for B2B Companies

Nearly 50 sales pros share how they use social selling tactics to build rapport with their prospects and close more deals.

Jessica Malnik   |  Nov 2

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Marketing

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Jessica Greene Marketing   |  Oct 30

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Case Study

How Nextiny Marketing Uses Databox to Create In-Depth Reports its Clients Can’t Get Anywhere Else

By pulling all the software its clients use into one place and using Data Calculations to build customized reports, Nextiny is creating in-depth reports its clients can’t get anywhere else.

Allison Frieden Case Study   |  Oct 29

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Sales

9 Tried and Tested Ways a Sales Analysis Can Help You Generate More Revenue

Want to boost your sales and close more deals? 20 sales experts share their best tips on using sales analysis data to generate more revenue.

Maham S. Chappal Sales   |  Oct 29

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Analytics

9 Best Google Analytics Custom Dashboards Examples Every Digital Marketer Should Use

Can’t figure out which Google Analytics custom dashboard to use to track and analyze data? 15 marketing pros weigh in with their favorite examples.

Maham S. Chappal Analytics   |  Oct 29

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Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Elise Dopson Content Marketing   |  Oct 29

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Analytics

12 Ways to Analyze Your Referral Sources in Google Analytics

Not sure how to make the most of Google Analytics referral tracking to up your marketing game? Read on to find out what we learned by asking 30 experts about how they use GA referral tracking.

Masooma Memon Analytics   |  Oct 28

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How to Use LinkedIn for Marketing: 19 Tried and True Tips

Want the answer to how to use LinkedIn for marketing? Dive into this guide where we’ve packed in 19 pro tips from experts who are great at LinkedIn marketing.

Masooma Memon   |  Oct 27

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Sales

12 Most Helpful Sales Report Templates for Teams

Don’t know which metrics to include in your sales reports? 18 sales professionals weigh in with their tips and share their favorite sales report templates.

Jessica Malnik Sales   |  Oct 26

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Case Study

How Stream Creative Cut Reporting Time by 75% and Improves Campaign Performance Faster

Stream Creative, a full-service marketing agency, now tracks all client performance in one place with Databox. This saves them time and allows the team to identify trends quickly and make improvements fast.

Allison Frieden Case Study   |  Oct 23

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Analytics

14 Ways to Lower Your Website’s Exit Rate

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Archita Sharma Analytics   |  Oct 23

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Basics

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Elise Dopson Basics   |  Oct 23

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Analytics

18 Best Ways to Create and Use Custom Reports in Google Analytics

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

Maham S. Chappal Analytics   |  Oct 22

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Avatar   |  Oct 22

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Sales

26 Strategies for Managing Your Remote Sales Team Successfully

How do you keep your sales team motivated and hitting quota when working remotely? Nearly 50 sales professionals weigh in with their top tips.

Jessica Malnik Sales   |  Oct 21

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Marketing

12 Tried and Tested Tips for Increasing your SaaS Average Deal Size

Wondering how to increase your SaaS average deal size? There’s more to increasing your deal size than increasing your price – try these 12 proven tactics.

Masooma Memon Marketing   |  Oct 20

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Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

25 B2C marketers weigh in with their top lead generation approaches.

Jessica Malnik Marketing   |  Oct 19

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Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Avatar Marketing   |  Oct 19

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Case Study

How Hybrid Marketing Co. Offers More In-Depth Client Reporting While Saving Thousands Every Month

Before Databox, Hybrid Marketing Co. spent at least half a day per client on reporting. Find out how Databox helped them save up to $85,000 per year.

Allison Frieden Case Study   |  Oct 16

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Marketing

SEO vs. PPC – Which Strategy is Right for Your Business

Not sure whether to invest in PPC or SEO? 69 marketing professionals weigh in with their expert advice on how to choose the right strategy.

Maham S. Chappal Marketing   |  Oct 16

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Sales

8 Best Tools & Tips for Managing Your Sales Pipeline Effectively

Looking to identify the best sales deals, close them like a pro, and be the sales superstar? Let us walk you through the best tools and tips for managing a sales pipeline effectively.

Archita Sharma Sales   |  Oct 15

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Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Oct 15

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Marketing

19 Examples of Successful Affiliate Marketing Campaigns

Looking to get into affiliate marketing? It doesn’t have to be overwhelming. Here are some affiliate marketing campaign examples to inspire you.

Jessica Malnik Marketing   |  Oct 14

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Marketing

14 Essential Things You Should Include in a Marketing Reporting Meeting

43 marketing professionals share insights on the 14 most important things to include in a marketing reporting meeting.

Maham S. Chappal Marketing   |  Oct 13

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Content Marketing

21 Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Jessica Malnik Content Marketing   |  Oct 12

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Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Masooma Memon Marketing   |  Oct 12

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Product and Design

Use Annotations to Explain Why Things Are Happening Directly In Your Dashboards

With Annotations in Databox, you can add performance insights directly to your dashboards. This way, everyone knows why things are happening.

Monja Dobnik Product and Design   |  Oct 9

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Case Study

How GMS Improved Achievement of Its Performance Goals by 30%

By centralizing all performance data in one place using Databox, the team at GMS was able to improve the achievement of its goals by 30%. Here’s how.

Belynda Cianci Case Study   |  Oct 9

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Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO doesn’t have to be overwhelming. 20 marketing and SEO pros weigh in with their tips on homepage optimization.

Masooma Memon Marketing   |  Oct 9

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Oct 9