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Blog about Business Analytics, KPIs and product updates

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Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Jessica Malnik Marketing Jessica MalnikJessica Malnik   |  Mar 10

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Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

Struggling to choose between Facebook Ads and Instagram Ads? Here are expert opinions on which platform-specific ads work better for specific industries.

Masooma Memon   |  Mar 9

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Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 9

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Sales

11 Tactics for Effectively Measuring Your Customer Service ROI

From talking to your customers, surveying them to tracking your NPS, 20+ experts share how they measure customer service ROI effectively.

Masooma Memon Sales   |  Mar 8

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Case Study

How This Healthcare Startup Transitioned from Reactive to Real-Time Reporting & Saved 20+ Hours A Month

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Avatar Case Study   |  Mar 5

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Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

Not sure what to include in your Salesforce dashboard? We asked 15 experts to share the Salesforce data they rely on, and here’s what they recommend.

Jack David Hildebrand Analytics   |  Mar 5

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Uncategorized

How Jasz Rae Digital Generates MQLs for High-Dollar Clients

Learn how Jasz Rae Digital created their own SQLs for high-dollar clients by bringing in more marketing-qualified leads (MQLs) and nurturing them.

Avatar Uncategorized   |  Mar 5

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Mar 5

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 5

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Analytics

Google Analytics Data: 10 Warning Signs Your Data Isn’t Reliable

Is your Google Analytics data reliable? Learn more about L2 Digital’s approach to identifying and cleaning up your Google Analytics account.

Tamara Omerovic Analytics   |  Mar 4

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Content Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

Mara Calvello Content Marketing   |  Mar 4

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Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Masooma Memon Content Marketing   |  Mar 4

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Product and Design

Track Performance When it Matters Most with Custom Date Ranges

Custom Date Ranges (CDR) in Databox allow you to track your performance over a specific time period by simply selecting a start and end date.

Monja Dobnik Product and Design   |  Mar 3

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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? Almost 20 pros weigh in with their advice.

Mariana Santiago   |  Mar 3

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Content Marketing

18 Tips for Writing YouTube Video Titles That Drive Views

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

Jessica Malnik Content Marketing   |  Mar 3

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Analytics

What is a Data Dashboard? Definition, Benefits, and Examples

Data dashboards have become a critical component of most businesses’ collective tech stacks. Here’s how dashboards work, some examples, as well as what you should track.

Marija Hladni Analytics   |  Mar 3

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Analytics

Monthly Recurring Revenue: 11 Tips for Improving Your MRR for Better Business Growth

Need to calculate a revenue your business can count on? 20 experts will help you learn how to calculate MRR and increase it.

Melissa King Analytics   |  Mar 2

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Marketing

Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?

Clubhouse is the latest trending social media platform. But is it all just hype, or can Clubhouse be the hottest new marketing channel for your business?

Rebecca Reynoso Marketing   |  Mar 1

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Case Study

How Raddish Cut Reporting Time by 80% & Makes Better, Data-Driven Decisions Using Databox

After growing rapidly, the Raddish team knew they needed a solution to help simplify and visualize all the data they were generating.

Avatar Case Study   |  Feb 26

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Marketing

How Long Does SEO Take to Show Results?

How long does SEO take to see results? Almost 40 marketing pros share their expert opinion, plus tips to include in your SEO strategy to rank faster.

Mara Calvello Marketing   |  Feb 26

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Metrics & Chill Podcast

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Avatar Metrics & Chill Podcast   |  Feb 26

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Feb 26

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Analytics

Get the Most Out of Google Analytics’ Behavior Flow Report with These 6 Tips

Google Analytics brings a variety of useful reports to your fingertips, and one report you shouldn’t overlook is the Behavior Flow Report. Here’s how to use it to learn more about your website visitors.

Mara Calvello Analytics   |  Feb 25

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Marketing

40 Advanced Google Sheets Tips for Marketing Pros

We asked marketers to tell us how they use Google Sheets. The result: 40 strategies you can adopt, plus pro tips and tools to multiple the power of Google’s free worksheet app.

Jack David Hildebrand Marketing   |  Feb 25

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Marketing

The 11 Best Marketo Integrations for Marketers

Marketo is a powerful marketing tool on its own, but with these 11 integrations, it can become an irreplaceable tool in your tech stack.

Melissa King Marketing   |  Feb 24

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How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Mariana Santiago   |  Feb 24

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Feb 24

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Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Can’t choose between Shopify and WooCommerce? Dozens of experts share which platform was more suitable for their online business and eCommerce clients.

Jessica Malnik Marketing   |  Feb 23

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LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study. Catch them all in this post.

Masooma Memon   |  Feb 22

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Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Melissa King   |  Feb 19

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Management

6 Best Free Time Management Tools

Manage your time; don’t let your time manage you. Easier said than done, right? With these 6 free time management tools, you’ll find anything is possible.

Mariana Santiago Management   |  Feb 19

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Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Avatar Metrics & Chill Podcast   |  Feb 19

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Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Jessica Greene Content Marketing   |  Feb 19

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Analytics

The 7 Most Important Google Analytics Filters for Marketers

Find out which ones are the top 7 Google Analytics filters that you should be setting up yourself.

Masooma Memon Analytics   |  Feb 18

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Marketing

The 10 Best Ecommerce Payment Processing Tools

Looking for reliable payment processing software for your online store? Check out our list of the 10 best eCommerce payment processing tools.

Jessica Malnik Marketing   |  Feb 18

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing   |  Feb 18

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Case Study

How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox

In order to grow, Simple Machines Marketing Agency needed to find a way to speed up the client reporting process and automate the time-consuming aspects of monthly reporting.

Avatar Case Study   |  Feb 17

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Marketing

What is Keyword Cannibalization and How Do You Fix It?

Keyword cannibalization is real and can negatively impact your traffic and revenue if you don’t address it right away. Here are 8 proven ways to fix or prevent the issue.

Masooma Memon Marketing   |  Feb 17

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Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You already know how to track your KPIs – now learn how to track the right Salesforce KPIs for your sales team with 14 options to help boost sales success.

Rebecca Reynoso Sales   |  Feb 16

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Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Want to make a great advertising video on a budget? These 16 small business video marketing tips will help you achieve your goal without breaking the bank.

Mariana Santiago Marketing   |  Feb 15

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Case Study

How Databox Helped Gravity Digital to Become More Efficient & More Profitable

Gravity Digital needed a more transparent reporting tool to improve communication with its clients and across its internal team.

Avatar Case Study   |  Feb 12

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Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Mara Calvello   |  Feb 12

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Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Avatar Metrics & Chill Podcast   |  Feb 12

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Marketing

Dozens of Marketers Share How to Get More Views on YouTube

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Avatar Marketing   |  Feb 12

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Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

Elise Dopson Content Marketing   |  Feb 12

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Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

Podcasts can be a powerful content marketing channel for your business. 15+ marketers share what they consider the best podcast platform.

Melissa King Marketing   |  Feb 11

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Marketing

The 11 Best Email Tools for Ecommerce

From Klaviyo and Drip to MailChimp and AWeber, nearly 25 email marketers weigh in with their favorite email tools for ecommerce.

Jessica Malnik Marketing   |  Feb 11

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Product and Design

11 Improvements to Databox Charts Are Now Live

We’ve added 11 Improvements to Databox Charts. Now, you’ll be able to visualize and explore more of your data right from within Databox.

Monja Dobnik Product and Design   |  Feb 10

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Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Caught up between categories vs. tags? Wondering which is better for SEO? The short answer: both. They help make navigating your site easy for users.

Masooma Memon Marketing   |  Feb 10

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Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Got clicks but no conversions from your ad campaign? 30+ marketers share actionable strategies for improving paid traffic conversions.

Jessica Malnik Marketing   |  Feb 10

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Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Masooma Memon Content Marketing   |  Feb 9

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Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Mara Calvello Marketing   |  Feb 8

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Case Study

How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox

Weidert Group needed a reporting solution that would help them facilitate real-time data and keep pace with their clients in complex industries.

Avatar Case Study   |  Feb 5

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Marketing

9 Ways to Improve Audience Retention on YouTube

YouTube audience retention is anything but a vanity metric. These 9 tips for improving your YouTube audience retention rate are worth printing out and keeping next to your webcam.

Mariana Santiago Marketing   |  Feb 5

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Marketing

No Ad Budget? 20 Marketers Share How to Grow Your Audience on Facebook for Free

Here’s how dozens of marketers use Facebook groups, visual content, videos, and more to grow their audience on Facebook without spending on advertising.

Avatar Marketing   |  Feb 5

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Management

7 Metrics to Include in Your Management Dashboard

Creating a management dashboard isn’t optional anymore. Learn why having one for your executive team to view results and KPIs is essential for success.

Rebecca Reynoso Management   |  Feb 4

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Marketing

213 Marketing Dashboard Templates for Tracking and Measuring Your Marketing Performance

No more slides or spreadsheets. These free marketing dashboard templates are plug-and-play and will allow you to quickly track your marketing metrics and KPIs.

Tamara Omerovic Marketing   |  Feb 4

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Marketing

The 17 Best eCommerce Tools for Growing Your Online Store

Scaling an eCommerce business doesn’t have to be hard when you have the right tools. 20+ pros share their favorite eCommerce tools for growing their store.

Jessica Malnik Marketing   |  Feb 3

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Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Mara Calvello Marketing   |  Feb 3

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Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Melissa King Marketing   |  Feb 2

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Feb 2