Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Masooma Memon Marketing Masooma MemonMasooma Memon   |  Jul 23

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22

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Management

12 Tips to Make the Most of Your Daily Standup Meetings

How effective are the daily standup meetings your team has? Check out these tips to make them more efficient and productive than ever.

Mara Calvello Management   |  Jul 21

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing   |  Jul 20

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Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Is there a universal recipe for optimal post frequency on Instagram? 20+ marketing experts share their insights and best practices for growing your Instagram community.

Stefana Zaric   |  Jul 19

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Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Avatar Case Study   |  Jul 16

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Management

8 Types of Team Meetings You Need (and 3 You Don’t)

Ever in doubt whether to schedule a meeting or send an email? We asked 30+ professionals what types of team meetings a company really needs.

Stefana Zaric Management   |  Jul 16

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Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

Monja Dobnik Data Snacks   |  Jul 16

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Masooma Memon Marketing   |  Jul 15

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14

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Integrations

New Integration: Track and Visualize Survey Responses with SurveyMonkey + Databox

Monitor the number of surveys being created, track new responses coming in, see which surveys are generating the most responses, and more with Databox’s integration with SurveyMonkey.

Monja Dobnik Integrations   |  Jul 14

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Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Masooma Memon Marketing   |  Jul 13

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SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene SEO   |  Jul 13

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Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Want to maximize the ecommerce sales you get from Facebook Ads? Follow these 11 tips from ecommerce marketing experts.

Melissa King   |  Jul 12

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Jul 12

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Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Monja Dobnik Data Snacks   |  Jul 9

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Jessica Malnik Marketing   |  Jul 9

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Management

13 Ideas on How to Use Google Sheets In Your Business

If you’re new to using Google Sheets and unsure how to utilize its features for your business, check out these 13 ideas.

Mara Calvello Management   |  Jul 8

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7

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Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Melissa King Marketing   |  Jul 6

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Product and Design

Custom Date Ranges Now Enabled for Custom Tokens and Third-Party Integrations

We’ve upgraded our capabilities for tracking indirect integrations in Databox. All Zapier, Integromat, and Custom Token connections now enable Custom Date Ranges.

Monja Dobnik Product and Design   |  Jul 5

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Analytics

9 Most Helpful Custom Reports in HubSpot

We asked marketing and sales pros to share the most helpful HubSpot custom reports they have created. Here are the 9 reports they recommend.

Masooma Memon Analytics   |  Jul 5

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Sales

11 Common Sales Mistakes to Avoid If You Want to Close a Deal

Want to keep your prospects moving toward a sale? Don’t make these 11 sales mistakes pointed out by 60+ sales experts.

Melissa King Sales   |  Jul 2

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Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Rachael Bassey Metrics & Chill Podcast   |  Jul 2

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Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Monja Dobnik Data Snacks   |  Jul 2

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jul 2

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10 Clear Signs You Should Pause Your Facebook Campaign

Are your Facebook ads performing poorly? 35+ marketing experts help you determine when to pause a Facebook ad campaign.

Stefana Zaric   |  Jul 1

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Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Masooma Memon Marketing   |  Jun 30

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jun 29

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16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Mara Calvello   |  Jun 29

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jun 29

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Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Avatar Marketing   |  Jun 28

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Jun 28

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 28

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jun 28

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Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Stefana Zaric Analytics   |  Jun 28

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Jun 28

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Jun 28

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Analytics

15 Ways to Use Google Analytics to Track Your SEO Efforts for Free

Want to know how to use *only* Google Analytics to track your SEO efforts? Here, 50+ SEOs share their best hacks for using the free tool to track SEO.

Elise Dopson Analytics   |  Jun 28

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Sales

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Jessica Greene Sales   |  Jun 28

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Jun 28

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jun 27

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Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Avatar Marketing   |  Jun 27

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Basics

How to Analyze Data: 30+ Experts on Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 13 techniques that will help you analyze data (the easy way).

Elise Dopson Basics   |  Jun 26

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Jun 26

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Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Jessica Greene Marketing   |  Jun 26

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Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Jessica Malnik Marketing   |  Jun 25

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Data Snacks

Data Snack: How to Identify Your Customers’ Purchase Habits Using Google Analytics

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

Monja Dobnik Data Snacks   |  Jun 25

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Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Rachael Bassey Metrics & Chill Podcast   |  Jun 25

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jun 25

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How to Get More Website Traffic from Instagram: 13 Proven Tips

Here are 13 simple ways to get more website traffic from Instagram without having to worry about your follower count.

Masooma Memon   |  Jun 24

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Jun 24

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Management

19 Tips to Better Prepare for a Reporting Meeting

75 founders, CEOs, and marketers share their top tips for having more productive reporting meetings.

Jessica Malnik Management   |  Jun 23

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Basics

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What’s the difference between KPIs and metrics? How can you leverage both to track, measure, and ultimately improve your company’s performance?

Elise Dopson Basics   |  Jun 23

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Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Mara Calvello Marketing   |  Jun 22

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Jun 22

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Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Jun 22

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Jun 22

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Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Jun 22

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SEO

9 Ways to Use Data for SEO Forecasting

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

Masooma Memon SEO   |  Jun 21

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11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jun 21