Blog

Blog about Business Analytics, KPIs and product updates

Read more
Data Snacks

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages

In this episode of Data Snacks, Ben of Sagefrog Marketing Group shares how they use Databox to identify and optimize their top organic landing pages.

Mike Schmukler Data Snacks Mike SchmuklerMike Schmukler   |  Sep 27

Read more
Data Snacks

How to Improve The Conversion Rate of Every Video You Produce

In this episode of Data Snacks, Gabe from Nextiny Marketing shows you how they optimize their videos to improve their video conversion rate metrics.

Gabriel Marguglio Data Snacks   |  Aug 6

Read more
Data Snacks

How to Measure & Improve Your Video Play Rate

In this episode of Data Snacks, we find out how to track play rates as well as the tactics Nextiny Marketing implements to improve video play rate for its clients.

Gabriel Marguglio Data Snacks   |  Jul 30

Read more
Data Snacks

How to Get Higher Conversion Rates on Your Website with Chatbots

In this episode of Data Snacks, Chris Handy shows you how to measure conversation time in Drift and how this leads to higher chatbot conversion rates.

Chris Handy Data Snacks   |  Jul 26

Read more
Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Avatar Data Snacks   |  Jun 4

Read more
Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Julia Tiedt Data Snacks   |  May 29

Read more
Data Snacks

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Juli Durante Data Snacks   |  May 22

Read more
Data Snacks

How to Increase Organic Traffic With an SEO Audit

On this episode of Data Snacks, Sean Henri takes you through the key elements of an SEO Audit and how those learnings can help you grow your organic traffic.

Sean Henri Data Snacks   |  Feb 5

Read more
Data Snacks

How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation

Square 2 Marketing’s Cassandra Clemens shares the metrics they monitor to ensure effective response and engagement with website visitors.

Cassandra Clemens Data Snacks   |  Nov 20 2018

Read more
Data Snacks

How to Leverage the Right Data to Increase Website Traffic & Conversions

In this episode of Data Snacks, Remington Begg of Impulse Creative shares how to leverage your analytics to increase the traffic and leads on your website.

Avatar Data Snacks   |  Jul 19 2018

Read more
Data Snacks

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Video marketing expert Gabriel Marguglio shares how to set up an attribution dashboard, the specific video metrics you should track, and what they all mean for your overall content strategy.

Gabriel Marguglio Data Snacks   |  Jun 19 2018

Read more
Data Snacks

How to Identify Your Most Profitable Digital Marketing Channels

On this episode of Data Snacks, Remington Begg shares how to break down your individual website traffic sources in order to identify which ones drive higher returns.

Avatar Data Snacks   |  Jun 18 2018

Read more
Data Snacks

How to Track & Optimize Your Watch Time on YouTube

George B. Thomas of Impulse Creative provides a detailed walk-through of the key metrics around watch time as well as strategies for improving them.

George B. Thomas Data Snacks   |  Jun 5 2018

Read more
Data Snacks

Drift Conversations: Where They Happen & Where They Come From

Chris Handy of ClosedWon shows you how to better track and optimize your conversations in Drift with a little help from Google Analytics and Databox.

Chris Handy Data Snacks   |  May 16 2018

Read more
Data Snacks

How The Best Marketing Teams Track Marketing Qualified Leads

Parker Short estimates he’s educated 100+ companies on ways to improve their marketing and sales funnel. Watch as he shares proven ways to track your marketing qualified leads.

Parker Short Data Snacks   |  May 10 2018

Read more
Data Snacks

Here’s Your Best Opportunity to Increase Organic Traffic This Month

In this episode of Data Snacks, we talk about ways for driving more organic website traffic (in the short term) without publishing new content.

John Bonini Data Snacks   |  May 2 2018

Read more
Data Snacks

How We Increased New Conversations in Drift by 113% in One Month [Data Snacks]

In this episode of Data Snacks, we detail a couple of small changes that resulted in significant lifts in both new conversations and new contacts.

John Bonini Data Snacks   |  Apr 5 2018

Read more
Data Snacks

Track & Visualize Your HubSpot Email Campaigns Like This… [Data Snacks]

In this episode of Data Snacks, we share the exact template used to track our HubSpot email campaigns and how it allows us to improve overall engagement.

John Bonini Data Snacks   |  Mar 28 2018

Read more
Data Snacks

This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]

In this episode of Data Snacks, Chris Handy of ClosedWon shares the process and strategy for getting your lead response time to under 30 seconds.

Chris Handy Data Snacks   |  Mar 26 2018

Read more
Data Snacks

Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]

In this episode of Data Snacks, we talk about more effective ways for identifying opportunities to optimize your sales funnel.

John Bonini Data Snacks   |  Mar 23 2018

Read more
Data Snacks

Here’s How We Track & Improve Our Website Conversion Rate [Data Snacks]

In this episode of Data Snacks, we talk about the importance of tracking conversion rates over absolute improvements, as well as ways for tracking and improving yours.

John Bonini Data Snacks   |  Mar 22 2018

Read more
Data Snacks

How to Improve Your Search Position and Rank on Page One of Google [Data Snacks]

In this episode of Data Snacks, we’ll show you a more effective way for improving your search rankings and also include a free template for tracking them.

John Bonini Data Snacks   |  Mar 20 2018

Read more
Data Snacks

How to Identify Your Most Valuable Website Traffic Sources [Data Snacks]

In this episode of Data Snacks, we dive into website traffic sources and ways to identify which are driving quality traffic to your website.

John Bonini Data Snacks   |  Mar 12 2018

Read more
Data Snacks

The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]

In this episode of Data Snacks, we talk about the acquisition metrics that matter most and share the dashboard we use here at Databox.

John Bonini Data Snacks   |  Feb 27 2018

Read more
Data Snacks

Sessions, Users, & Pageviews in Google Analytics: What’s the Difference? [Data Snacks]

In our latest episode of Data Snacks, we cover the main differences between Sessions, Users, and Pageviews, and why they sometimes don’t align with reporting from other tools.

John Bonini Data Snacks   |  Feb 20 2018

Read more
Data Snacks

Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]

In this episode of Data Snacks, we talk about changes to LinkedIn’s algorithm, how it affects your posts, and how to inspire more organic engagement.

John Bonini Data Snacks   |  Feb 8 2018

Read more
Data Snacks

What’s a Good Bounce Rate? [Data Snacks]

In the first episode of Data Snacks, we share tips for segmenting your bounce rate by page so you can get deeper insights into how visitors behave on your website.

John Bonini Data Snacks   |  Feb 8 2018