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Benefits of Competitive Benchmarking
Marketing

Benefits of Competitive Benchmarking

What are your competitor’s strengths and weaknesses? How does your company stack up against them, are you falling behind in some areas? How are other ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 14, 2023
23 Examples of Highly-Engaging Homepage Headlines
Marketing

23 Examples of Highly-Engaging Homepage Headlines

Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 24
27 Best Marketing Benchmark Reports for 2025 Strategy
Marketing

27 Best Marketing Benchmark Reports for 2025 Strategy

What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...

Stefana Zaric's avatar by Stefana Zaric | Jan 29
Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
KPIs & Metrics

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Stefana Zaric's avatar by Stefana Zaric | Nov 8, 2023
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
KPIs & Metrics

Compare and Conquer: 12 Types of Benchmarking for Measuring Success

Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...

by Davor Štefanović | Jun 26
Transferring a Single Website from Universal Analytics to GA4
Google Analytics

Transferring a Single Website from Universal Analytics to GA4

We know that for some of you just thinking about transferring to Google Analytics 4 creates a headache. And while the process itself might not ...

Marija Hladni's avatar by Marija Hladni | Feb 8, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Saffa Faisal's avatar by Saffa Faisal | Apr 12, 2023
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
KPIs & Metrics

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024