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4 Things You Should Include in Your Annual Marketing Report
Marketing

4 Things You Should Include in Your Annual Marketing Report

Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Oct 5, 2022
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
Marketing

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Jul 11, 2024
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
Google Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

According to BuiltWith, a website that tracks how software is used on websites across the internet,  29.1 million websites are using Google Analytics at the ...

Marija Hladni's avatar by Marija Hladni | Apr 23, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Goals & Forecasts

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
Word Count for SEO: Does it Really Make a Difference?
Marketing

Word Count for SEO: Does it Really Make a Difference?

There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...

Mara Calvello's avatar by Mara Calvello | Jul 7, 2024
How Blerter Uses Databox to Track Goals, Benchmark Progress, and Improve Performance
Market Research

How Blerter Uses Databox to Track Goals, Benchmark Progress, and Improve Performance

There are a lot of collaboration tools designed for teams working out of both central offices and home offices—but what about teams that leave the ...

by Kiera Abbamonte | Oct 13, 2022
11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads
Marketing

11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads

Traffic conversion is one of the most complex issues digital marketers face. Sure, it’s easy enough to get eyes on a website using PPC ads ...

Mariana Santiago's avatar by Mariana Santiago | Apr 6, 2023
LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips
Marketing

LinkedIn Outreach: Get a Response to Your Cold Messages with These 16 Proven Tips

Did you know that Pew Research found that 25% of adults on the internet used LinkedIn in 2018? That’s more than Twitter, which 24% of ...

Melissa King's avatar by Melissa King | Jan 23, 2023