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How Austin and Kat Uses Databox to Make Real-Time Performance Improvements
Market Research

How Austin and Kat Uses Databox to Make Real-Time Performance Improvements

In today’s market, it’s not uncommon for companies to drive revenue via multiple business models. From B2B to B2C, ecommerce, and DTC, there are a ...

by Kiera Abbamonte | Oct 13, 2022
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
Marketing

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

A picture is worth a thousand words, or is it?  It is easy to overlook your caption. You spend all your time obsessing over grabbing ...

Jessica Malnik's avatar by Jessica Malnik | Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Jessica Malnik's avatar by Jessica Malnik | Apr 20, 2023
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...

Jessica Greene's avatar by Jessica Greene | Jun 5, 2025
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

by Dann Albright | Jul 2, 2024
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

Instagram is fast emerging as a platform for brands who want to connect with more users.  Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...

Lily Ugbaja's avatar by Lily Ugbaja | Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...

Belynda Cianci's avatar by Belynda Cianci | Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
Marketing

What are Branded Keywords? A Guide on Branded Keyword Optimization

We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...

Mara Calvello's avatar by Mara Calvello | Apr 14, 2023
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
Google Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...

Lily Ugbaja's avatar by Lily Ugbaja | May 14, 2021