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Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

Improve Marketing Agency Efficiency with These 20 Software Tools
Agencies

Improve Marketing Agency Efficiency with These 20 Software Tools

In the 2018 HubSpot Agency Growth Report, representatives from over 1000 digital marketing agencies shared their biggest pains from 2017. Agencies were asked about the ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts
Marketing

How To Improve Sales & Marketing Alignment, According to 23 Inbound Marketing Experts

In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams. As you can ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 21, 2022
Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers
Marketing

Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers

The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 3, 2025
How One SaaS Startup Achieved Profitability in 2 Years
Goals & Forecasts

How One SaaS Startup Achieved Profitability in 2 Years

Andy Cook, cofounder of Tettra, was having trouble raising money. The company that he and his childhood friend, Nelson Joyce, had founded was running out ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 2, 2025
65 Common SEO Mistakes (And How The Experts Fix Them)
Marketing

65 Common SEO Mistakes (And How The Experts Fix Them)

SEO is an incredibly complicated subject. Rather than put in the time and energy to understand the entire discipline, many marketers choose to stick to ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]
Dashboards & Visualization

The Only Google Analytics Acquisition Dashboard You’ll Ever Need [Data Snacks]

Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 10, 2024
The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]
Hubspot

The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]

This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
Marketing

It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox

Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...

Tamara Omerovic's avatar by Tamara Omerovic | Feb 20, 2018
How This 2-Person Agency Helps Clients Understand The Story Behind Their Data
Agencies

How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Before Advancify became a Databox Partner, the two founders, Kris and Matt, actually had a pretty refined process for tracking data. They used Google Analytics as ...

Tamara Omerovic's avatar by Tamara Omerovic | Apr 22, 2022
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