Articles by Tamara Omerovic
Latest posts
![How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]](https://cdnwebsite.databox.com/wp-content/uploads/2018/01/31161112/CerosWebinarPostBG-640x384.jpg)
Agencies
How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]
Are you frustrated with the low performance of traditional lead capture tools? We have heard a consistent story from our community of digital agencies- standard ...
Goals & Forecasts
Forget the Funnel: How SaaS Marketers Can Think More Strategically
In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...
Leadership
Project Gemini: Tettra’s Journey to Profitability
It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...
Agencies
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...
Sales
Help Scout’s Next Phase of Growth
Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...
Marketing
12 Proof Points that Ebooks Are Not Dead
In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...
Marketing
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...
Sales
What Changes After Your First 100 Customers? [Podcast]
When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...
Agencies
How Inbound Norway is Improving Client Retention with Databox
“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...
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