Articles by Tamara Omerovic
Latest posts
Forget the Funnel: How SaaS Marketers Can Think More Strategically
In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...
Project Gemini: Tettra’s Journey to Profitability
It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...
Help Scout’s Next Phase of Growth
Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...
12 Proof Points that Ebooks Are Not Dead
In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...
What Changes After Your First 100 Customers? [Podcast]
When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...
How Inbound Norway is Improving Client Retention with Databox
“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...
3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent
“So, what work have you done for us lately?” If you provide professional services, you NEVER want to hear these words from your client. When you ...
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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