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Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

Forget the Funnel: How SaaS Marketers Can Think More Strategically
Goals & Forecasts

Forget the Funnel: How SaaS Marketers Can Think More Strategically

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 24, 2021
Project Gemini: Tettra’s Journey to Profitability
Leadership

Project Gemini: Tettra’s Journey to Profitability

It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...

Tamara Omerovic's avatar by Tamara Omerovic | Nov 12, 2020
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Agencies

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
Help Scout’s Next Phase of Growth
Sales

Help Scout’s Next Phase of Growth

Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 24, 2021
12 Proof Points that Ebooks Are Not Dead
Marketing

12 Proof Points that Ebooks Are Not Dead

In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 3, 2025
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
Marketing

Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization

When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 24, 2021
What Changes After Your First 100 Customers? [Podcast]
Sales

What Changes After Your First 100 Customers? [Podcast]

When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 24, 2021
How Inbound Norway is Improving Client Retention with Databox
Agencies

How Inbound Norway is Improving Client Retention with Databox

“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 12, 2018
3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent
Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

“So, what work have you done for us lately?” If you provide professional services, you NEVER want to hear these words from your client. When you ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
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