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100+ Free KPI Dashboard Examples and Templates

Explore how businesses like yours dig into data and build interactive dashboards and reports to make better, faster, data-driven decisions.

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Marketing Dashboard Examples and Templates

Track your marketing performance from tools like Google Analytics, Google Search Console, Semrush, Ahrefs, and HubSpot Marketing from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like goal conversion rate, landing page conversion rate, cost per click, bounce rate, return on marketing investment, and more.

Sales Dashboard Examples and Templates

Track your sales performance from tools like HubSpot CRM, Salesforce, and Pipedrive from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of leads, open opportunities, open cases, win/loss rate, and more.

Customer Support Dashboard Examples and Templates

Track your customer support performance from tools like Intercom and HelpScout from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like first response rate, ticket volume, ticket backlog, average resolution time, and more.

Ecommerce Dashboard Examples and Templates

Track your online store’s performance from tools like Shopify, WooCommerce, and BigCommerce from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like abandoned cart rate, average order value, cart conversion rate, and more.

Project Management Dashboard Examples and Templates

Track your project management performance from tools like Asana, Harvest and Jira from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of tasks assigned and completed, tasks overdue, and more.

Financial Dashboard Examples and Templates

Track your financial performance from tools like QuickBooks, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like income and expenses, cash flow, net profit margin, gross profit margin, and more.

Software Development Dashboard Examples and Templates

Track your software development performance and IT operations from tools like BitBucket and GitHub from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like release stats, such as commits and repository status, top contributors on your projects, and more. You can also visualize any data from My SQL and Microsoft SQL Server alongside 60+ other popular integrations in real-time.

SaaS Dashboard Examples and Templates

Track your SaaS performance from tools like ProfitWell, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like MRR, ARR, churn rate, active subscriptions, and more.
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What Is a KPI Dashboard?

As a business owner, you probably have a vast amount of data scattered across different tools and spreadsheets. To extract useful insight from that data, it has to be organized, filtered, analyzed, and ultimately, visualized. That’s where KPI dashboards come in. KPI reporting dashboards translate huge amounts of complex and disparate data into an understandable, easy-to-view format and visualize your most important key performance indicators (KPIs) in one place.

By leveraging a KPI reporting dashboard, you can easily monitor the performance of each department and team, compare performance against goals and make timely adjustments to your strategy that will ultimately drive business growth and improve overall business profitability.

What Should You Include In a KPI Dashboard?

When building a KPI dashboard, it is important to only include key performance indicators that are relevant to your business. This will, in turn, allow you to quickly identify what’s working and what isn’t, and improve your strategy over time.

The most important KPI metrics you should be tracking are:

  • Sales KPIs

    • New Recurring Revenue
    • MRR (Monthly Recurring Revenue)
    • Client Acquisition Rate
    • New Paid Customers
    • Repeat Purchase Rate
    • Opportunity Win Rate
    • Close Ratio

  • Marketing KPIs

    • Leads
    • Customer Acquisition Cost (CAC)
    • Website Traffic
    • CTR
    • Cost Per Lead
    • Return on Ad Spend (ROAS)

  • Finance KPIs

    • Gross Profit Margin
    • Net Profit Margin
    • Operating Cash Flow
    • Debt Retrieval Rate
    • Revenue Growth

  • Customer Success KPIs

    • Churn Rate
    • NPS
    • CSAT
    • Customer Retention Rate
    • Cost Per Resolution
    • Average Response Time

FAQ

How does Databox help in creating a KPI dashboard tailored to my needs?

Databox has an extensive library of KPI dashboards covering marketing, sales, customer support, finance, and more. You can download the templates, plug in your data, and visualize your KPIs within moments. Databox gives you the option to create custom dashboards too, so if you have more specific requirements, they can be catered to as well.

Can both sales and marketing KPIs be tracked using Databox?

Of course! Databox has dedicated templates for sale KPIs like opportunity win rate, new recurring revenue, and close ratio. Website traffic, CTR, customer acquisition cost, and return on ad spend are some of the marketing KPIs tracked as well. The provided dashboards enable inter-department performance comparison which helps improve cross-department collaboration, bolstering strategic alignment across the business.

What is the process of combining various tools into a single Databox dashboard?

With more than 100 one-click integrations with Google Analytics, HubSpot, Salesforce, QuickBooks, Shopify and many others, Databox makes it seamless to integrate multiple sources of data. Once all data sources are integrated within Databox, a consolidated view of KPIs from various platforms becomes possible. This centralizes monitoring, analysis, and assessments of business performance.

Am I able to tailor KPI dashboards to my business requirements?

Of course! With Databox, you can customize your dashboards by selecting the most relevant metrics for your business. A custom KPI dashboard can be created by choosing sales performance, customer support KPIs, financial metrics, or any other specific indicators that are most relevant.

How can KPIs provide help with improving the business strategy with Databox?

You can actively improve your business strategy by continuously monitoring performance using Databox’s KPI tracking dashboards. The insights provided by the dashboard help you identify areas for improvement, track progress towards goals, and optimize efforts. Making data driven decisions enable timely adjustments that drive growth and improve profitability.

In what ways does Databox assist with the communication and reporting for clients?

Through the visualization of data, key metrics from various sources, and graphs, Databox enables businesses to create and share client reports easily. You can create customized client-facing dashboards and track their KPIs in real time, enabling transparent and actionable outcome. This also helps businesses build trust and credibility with clients.