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Agency dashboards are powerful tools that allow agencies to visually track, visualize, and monitor important metrics and KPIs as well as client campaign performance at a glance.
Unlike most companies, agencies typically create performance dashboards not only for their own marketing and sales efforts, but also for dozens (or maybe hundreds) of different clients.
Agencies typically build 2 types of dashboards––those for themselves that help track and monitor the agency’s performance, and those for clients to help track the overall success of individual campaigns and engagements.
Some examples of important internal metrics agencies commonly track are:
Some examples of client metrics that agencies commonly track are:
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