Stripe (MRR & Churn) Dashboard Template

Uses one-click integrations:

Stripe

If you don’t use Stripe, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Stripe (MRR & Churn) Dashboard Template:

Connect your Stripe account and learn:

How much did I make in sales today? Track the total sales value yielded from the products and services you sold within a specified time period. It is important to note that your gross volume is how much you received in sales before deductions, such as discounts, refunds, disputes, fees, etc.
How do I track my Monthly Recurring Revenue (MRR) over time? Evaluate how fast your company is growing based on the total monthly revenue generated from all recurring subscriptions. Analyze long-term trends in MRR and not just singular events, to better inform your revenue forecasting, and assessment of the financial health of your business.
How many customers do we currently have? View the total number of clients your company has at any given point in time. Staying on top of your customer count is important, as it lets you know if your customer base is growing or declining in number.
What percentage of my customers churned last month? Measure the percentage of customers or subscribers you lost (customers that canceled or didn’t renew their subscription/payment) during a given time period. Although users churn for various reasons,it helps to compare how your churn rate varies over different time frames, and to also examine the behavioral patterns of churned customers, in order to uncover unique trends and possibly reduce your churn rate over time.
How much in revenue did I lose from churned customers? See how much in monthly recurring revenue your company lost as a result of customers that churned or downgraded their subscriptions. Your revenue churn rate is a good indicator of your company’s growth in terms of retention and upselling.

Pull additional data using our deep integration with Stripe.

What else can you track and visualize with our robust integration with Stripe? When it comes to your most important payment metrics, churn, etc., almost anything:

Gross and Net volume
Customer retention rate
Cash flow
Conversion rate

There are numerous metrics and metric combinations you can track using Stripe. And in Databox, you can quickly visualize dozens of Stripe metrics & KPIs in a variety of ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s Stripe integration.

Churn rate
Churned Customers
Churned Customers measures the rate at which customers stop using a company's product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
MRR (excl. Canceled Subscriptions)
MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
Churned MRR (Delinquent)
Churned MRR (Delinquent) is a metric that represents the revenue lost due to payment failures by customers who are considered delinquent and have not updated their billing information.
Churned Customers (Delinquent)
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
Churned MRR by Plan Name
Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.
Net MRR
Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
ARR
ARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
Customers
Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
MRR by Plan Name
MRR by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.