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Get this dashboard for free- Customer Churn Rate
- Churn rate
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Churned Customers
Churned Customers measures the rate at which customers stop using a company's product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
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New Customers
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
- Net MRR Goal (Goal)
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Downgrades
The Downgrades metric measures the number of customers who have shifted from a higher-priced subscription plan to a lower-priced one within a specified timeframe.
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New MRR
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
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Churned MRR
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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Net MRR
Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
- Net New Customers - Stripe
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Upgrades
Upgrades is a Stripe metric that measures the increase in revenue generated by customers who have upgraded to a higher pricing plan or subscription level.