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100+ Free KPI Dashboard Examples and Templates

Explore how businesses like yours dig into data and build interactive dashboards and reports to make better, faster, data-driven decisions.

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Marketing Dashboard Examples and Templates

Track your marketing performance from tools like Google Analytics, Google Search Console, Semrush, Ahrefs, and HubSpot Marketing from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like goal conversion rate, landing page conversion rate, cost per click, bounce rate, return on marketing investment, and more.

Sales Dashboard Examples and Templates

Track your sales performance from tools like HubSpot CRM, Salesforce, and Pipedrive from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of leads, open opportunities, open cases, win/loss rate, and more.

Customer Support Dashboard Examples and Templates

Track your customer support performance from tools like Intercom and HelpScout from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like first response rate, ticket volume, ticket backlog, average resolution time, and more.

Ecommerce Dashboard Examples and Templates

Track your online store’s performance from tools like Shopify, WooCommerce, and BigCommerce from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like abandoned cart rate, average order value, cart conversion rate, and more.

Project Management Dashboard Examples and Templates

Track your project management performance from tools like Asana, Harvest and Jira from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of tasks assigned and completed, tasks overdue, and more.

Financial Dashboard Examples and Templates

Track your financial performance from tools like QuickBooks, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like income and expenses, cash flow, net profit margin, gross profit margin, and more.

Software Development Dashboard Examples and Templates

Track your software development performance and IT operations from tools like BitBucket and GitHub from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like release stats, such as commits and repository status, top contributors on your projects, and more. You can also visualize any data from My SQL and Microsoft SQL Server alongside 60+ other popular integrations in real-time.

SaaS Dashboard Examples and Templates

Track your SaaS performance from tools like ProfitWell, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like MRR, ARR, churn rate, active subscriptions, and more.

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What Is a KPI Dashboard?

As a business owner, you probably have a vast amount of data scattered across different tools and spreadsheets. To extract useful insight from that data, it has to be organized, filtered, analyzed, and ultimately, visualized. That’s where KPI dashboards come in. KPI reporting dashboards translate huge amounts of complex and disparate data into an understandable, easy-to-view format and visualize your most important key performance indicators (KPIs) in one place.

By leveraging a KPI reporting dashboard, you can easily monitor the performance of each department and team, compare performance against goals and make timely adjustments to your strategy that will ultimately drive business growth and improve overall business profitability.

What Should You Include In a KPI Dashboard?

When building a KPI dashboard, it is important to only include key performance indicators that are relevant to your business. This will, in turn, allow you to quickly identify what’s working and what isn’t, and improve your strategy over time.

The most important KPI metrics you should be tracking are:

  • Sales KPIs
    • New Recurring Revenue
    • MRR (Monthly Recurring Revenue)
    • Client Acquisition Rate
    • New Paid Customers
    • Repeat Purchase Rate
    • Opportunity Win Rate
    • Close Ratio
  • Marketing KPIs
    • Leads
    • Customer Acquisition Cost (CAC)
    • Website Traffic
    • CTR
    • Cost Per Lead
    • Return on Ad Spend (ROAS)

  • Finance KPIs
    • Gross Profit Margin
    • Net Profit Margin
    • Operating Cash Flow
    • Debt Retrieval Rate
    • Revenue Growth
  • Customer Success KPIs
    • Churn Rate
    • NPS
    • CSAT
    • Customer Retention Rate
    • Cost Per Resolution
    • Average Response Time